🎮Creative In-Game: Insights from Cannes 🎨 Earlier this year, the IAB (along with the industry) created best practices to help brands create more effective intrinsic in-game ad campaigns. While in Cannes, at the festival of creativity, we caught up with Natalia Vasilyeva and the IAB's Sheryl Goldstein to discuss: 🛠️ Why it's important to build in-game ads with the game environment in mind 🤝 If best practices help or hinder the creative process ✏️ The most exciting challenge to overcome when designing intrinsic in-game placements #Gaming #Advertising #Creativity #Cannes #ImmersiveExperience
Anzu.io
Advertising Services
Tel Aviv-Yafo, Tel Aviv District 15,794 followers
The world’s most advanced in-game advertising platform.
About us
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/
- Website
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https://anzu.io/
External link for Anzu.io
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tel Aviv-Yafo, Tel Aviv District
- Type
- Privately Held
- Founded
- 2017
- Specialties
- 3d app monetization, advertising, 3D ads, immersive technologies, ad tech , native ads, in-game ads, blended ads, in-game advertising, brand experiences, interactive ads, playable ads, gaming, esports, advertising in games, and roblox
Locations
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Primary
20 Lincoln
Tel Aviv-Yafo, Tel Aviv District 65, IL
Employees at Anzu.io
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Guy Ben-dov
Heading BD/Supply @Anzu.io - Generating sustainable revenues to game publishers with intrinsic in-game ads. Volunteering Chairman at GameIS.org.il
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Antonio Avitabile
Venture Capital, M&A, Acqui-hiring…
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David Sable
David Sable is an Influencer -
Chip Austin
General Partner & Co-Founder at Harris Blitzer Sports & Entertainment (HBSE) Ventures
Updates
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Are you a game developer heading to Gamescom 2024 next month? Get in touch with our team if you: 🎮 Have a live mobile, PC, or console game 💰 Would like to monetize your game ➕ Want a solution that enhances the gameplay 🏋️ Don't want to impact the size or performance of the game Email us at [email protected] or reach out to our amazing trio attending the event - Guy Ben-dov, Irma Harlann, and Jascha Maijer, to have all your questions about intrinsic in-game ad monetization answered and see what it can do for your game 🚀 #Gamescom2024 #GameDevelopment #InGameAdvertising #MeetUsThere
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🎮 The Connection Between Advertising & Gaming: Insights from Cannes 🕹️ Interested in getting the most out of your advertising campaigns in games? We asked our very own Nerissa MacDonald, Indy Khabra from Livewire, and Yun Yip from iion, to share their advice on: ⭐ How to choose the right gaming environment for a brand 📺 The advantages of advertising in games on the big screen 🎯 The importance of aligning campaign objectives with a game's environment, genre, or platform 🔒 How to approach brand safety and ensure advertising content aligns with a brand's values #gaming #advertising #intrinsicadvertising #contextualadvertising #brandsafety #cannes
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As the gaming landscape evolves, brands have unprecedented opportunities to engage with a diverse and growing audience. According to EMARKETER's new US In-Game Ad Revenues Forecast 2024: - In-game ad spending in the US is set to hit $8.59 billion in 2024, growing 6.7% YoY - 40% of brand marketers who currently invest in games plan to increase their spend - Intrinsic in-game ads are increasingly finding their way into PC and console games - Larger game developers are investing in making ad formats attractive to brands. Don't miss out on leveraging these powerful insights to drive your marketing strategies! 📖 Dive deeper into the report here: https://hubs.la/Q02HqjjB0 #InGameAdvertising #DigitalMarketing #GamingIndustry #AdTech #BrandEngagement
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Unlock the future of in-game advertising! 🚀 For too long, brand safety concerns have held advertisers back from tapping into the gaming world. But times are changing, and we’re here to address those worries head-on. Ever thought: - Gaming ads are intrusive? - Regulations are lacking? - Targeting is underdeveloped? - Most video games are violent? - The gamer community hates ads? Our new Brand Safety Guide shatters these myths with data, insights, and real-world examples. Dive in to see how in-game advertising is safer and more effective than ever! 📘 Access the guide here: https://hubs.la/Q02HnZJp0 #BrandSafety #InGameAdvertising #AdTech #GamingAds #Anzu
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In busy gaming environments, how can you make players remember your ads? 🧠🕹️ Our latest creative report, built on the IAB's intrinsic in-game best practices, found that clear, non-clickable CTAs, early logos, and snappy messages will help players remember your campaign — even after they’ve finished playing! 💭 👉🏻 Discover the secrets behind designing in-game creatives that captivate and convert: https://hubs.la/Q02GZy_60
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🎮The Future of Advertising in Games: Insights from Cannes 🎮 Exciting times lie ahead for brands in the gaming world! We gathered industry experts at the Croisette in Cannes to discuss: 🔮 Where is the future of advertising in games heading? 🌐 How do immersive environments forge strong connections between brands and players? 🛠️ Top advice for brands looking to activate in gaming Join Itamar Benedy, Travis Howe from Samsung Electronics and Yun Yip (叶偲蕴)from iion as they share their vision and strategies. #Gaming #Advertising #Predictions #Cannes #ImmersiveExperience #BrandEngagement
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🚀 Exciting news from our partners at Comscore, Inc. ! 2024 State of Gaming report is now out, and it's packed with key insights for advertisers looking to get maximum impact from their gaming investments 🎮✨ Our Co-Founder and CEO, Itamar Benedy, is joining Comscore's Joseph Delfino on stage later today at the ANA Digital & Social Media Conference to discuss the new ad formats and opportunities that the evolving gaming landscape presents. Join if you're there! More about the report: https://hubs.la/Q02GYc0c0 #GamingIndustry #MarketInsights #2024GamingTrends
40% of U.S. gamers play PC, console and mobile games | Comscore
https://venturebeat.com
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🎉🇯🇵 We’re thrilled to announce our partnership with ARROVA, a member of Hakuhodo DY Holdings Inc. and a pioneer in game marketing, to accelerate our efforts and bring our solution to the Japanese market, which has the third biggest gaming market globally. This alliance will help: 🎮 More APAC developers to monetize their games 🌏 More Japanese advertisers to engage players 🎯 Intrinsic in-game join more omnichannel strategies 🤝 Collaboration on data utilization related to in-game ads 👉🏼 Read more about this exciting partnership: https://hubs.la/Q02GRtPD0 https://hubs.la/Q02GRtQB0 #ARROVA | #JapanGaming | #InGameAdvertising
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🌍 Anzu Around the World 🌍 It’s been a busy few months, with our team sharing the power of in-game advertising at events across the globe. 🇫🇷 At Cannes Lions, our EVP of Marketing and Strategy, Natalia Vasilyeva, took part in a panel highlighting how in-game ads can boost social good causes. 🏴 Our Creative Director, Simon Sworn, unveiled in-game creative best practices at London’s MAD//FEST. 🇺🇲 Our Co-Founder and CEO, Itamar Benedy, spoke about in-game’s role in the future of digital advertising at AAF’s ADMERICA conference in Salt Lake City. 🇵🇱 Our Business Development Manager, Irma Harlann, connected with some of the industry's leading game developers at Digital Dragons in Kraków. 👀 Keep an eye out for us at your next event! #Gaming #InGameAdvertising #GlobalEngagement #Events