Sharon Yourell Lawlor

Delivering a comprehensive and practical workshop, with Stephen Rust from Engage, using the principles of the globally successful book ‘The Shopper Marketing Revolution’, to help professionals grow their business through more effective shopper engagement!

“The Irish Grocers Benevolent Fund (IGBF) has been serving the Irish grocery industry since 1981, providing essential financial relief to people within the Grocery Trade and their families when facing hardships. The IGBF also has a long networking history of ‘helping to‘ create connections’ for people working in the Irish Grocery industry.The various events, which it holds around the country to raise charitable funds, offer people the opportunity to meet and promote their companies with fellow… Show more

“The Irish Grocers Benevolent Fund (IGBF) has been serving the Irish grocery industry since 1981, providing essential financial relief to people within the Grocery Trade and their families when facing hardships. The IGBF also has a long networking history of ‘helping to‘ create connections’ for people working in the Irish Grocery industry.The various events, which it holds around the country to raise charitable funds, offer people the opportunity to meet and promote their companies with fellow suppliers and retailers.“With more and more women working in the grocery industryin Ireland, at all levels, it is important to ensure networking opportunities that appeal to ‘Today’s women in Grocery’. TWIG’s aim is to create more networking connections for women in grocery and to have more women taking a lead role within the IGBF, raising valuable funds for those who have fallen on hard times’.”
To launch the new initiative, TWIG will kick off its work with a Grocery Networking
Lunch for 160 women on 16 September 2016. The theme for this unique and unmissable event
within the grocery trade will be ‘Creating Connections’. The aim is to to give women in the trade an opportunity to connect, and listen to and listen to the inspirational stories of a number of guest speakers and their experience of ‘Creating Connections’ in their careers.
To launch the new initiative, TWIG will kick off its work with a Grocery Networking
Lunch for 160 women on 16 September 2016. The theme for this unique and unmissable event
within the grocery trade will be ‘Creating Connections’. The aim is to to give women in the trade an opportunity to connect, and listen to and listen to the inspirational stories of a number of guest speakers and their experience of ‘Creating Connections’ in their careers. Show less

From Feb - May 2016, I am delivering a 12 week module to a mix of 172 Undergrad students in a number of business disciplines in the DCU Business School. The course is designed to give students an introduction to the principles and practices of sales management and examines its role within the marketing discipline. The module looks at the personal selling process and sales responsibility. In addition, the course covers the selection, motivation and training of sales personnel and focuses on… Show more

From Feb - May 2016, I am delivering a 12 week module to a mix of 172 Undergrad students in a number of business disciplines in the DCU Business School. The course is designed to give students an introduction to the principles and practices of sales management and examines its role within the marketing discipline. The module looks at the personal selling process and sales responsibility. In addition, the course covers the selection, motivation and training of sales personnel and focuses on both commercial and industrial channels. This course adopts a customer relationship management perspective and covers the journey from the initial stage of customer prospecting to sales acquisition and customer retention and management in quest of company profitability and long-term success by building customer relationships. My approach to the delivery of this module is to give the students a thorough overview of the selling and CRM process, through a mix of theory and my 20 years experience of business practice, in both sales and marketing.
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Ballygowan Water Cooler Value Proposition: Development of a clear Value Proposition for Britvic’s workplace channel division – New Commercial Proposition and sales communications tools, relevant for both field and desktop selling. This required doing a diagnostic of the End to End process from Ballygowan water's source to bottle process through to our customer, delivery and sanitisation service, to clearly articulate development of a new proposition, based on workplace wellbeing, quality… Show more

Ballygowan Water Cooler Value Proposition: Development of a clear Value Proposition for Britvic’s workplace channel division – New Commercial Proposition and sales communications tools, relevant for both field and desktop selling. This required doing a diagnostic of the End to End process from Ballygowan water's source to bottle process through to our customer, delivery and sanitisation service, to clearly articulate development of a new proposition, based on workplace wellbeing, quality positioning, and compelling price bundles. Show less

Food On The Move event was organised by Fingal Local Enterprise Office, as part of Fingal Enterprise Week 2014, in conjunction with the Dublin Food Chain. I was one of a number of speakers on the night, offering expert insight into the On The Go consumer's needs and trends.

Post the purring of the Celtic tiger, the Irish Consumer and their habits have changed dramatically. We conducted an in-depth study into the lifestyles of different consumer types, to understand their shopper missions, develop key insights and ultimately translate those insights into retail solutions.

The Sustainable Irish Retail Action (SIRA) Handbook is a guide which I co-wrote with Claire Cogan, for the Irish retail sector in 2022 to help raise the standards around ‘Sustainability Understanding and Practice’ within the Irish retail industry.

The guide was developed for the Irish retail sector to help retailers take practical steps to make their businesses more sustainable. In partnership with Retail Excellence and Champion Green and with the support of our sponsors AIB, Vodafone… Show more

The Sustainable Irish Retail Action (SIRA) Handbook is a guide which I co-wrote with Claire Cogan, for the Irish retail sector in 2022 to help raise the standards around ‘Sustainability Understanding and Practice’ within the Irish retail industry.

The guide was developed for the Irish retail sector to help retailers take practical steps to make their businesses more sustainable. In partnership with Retail Excellence and Champion Green and with the support of our sponsors AIB, Vodafone, Tap Creative and SuperValu, Think Plan Do Consulting and BehaviourWise launched Sustainable Irish Retail Action (SIRA) in June 2022. This is a practical step-by-step e-guide to making a retail business more sustainable.

We wanted the guide to be simple and easy for people to read and use so, designed by TapCreative, the guide contains advice, tips, ideas and over 20 case studies from within the retail community in Ireland. It also help readers navigate where to go for help with direct links to further information and support. The guide aims to empower and enable SMEs to ‘build more sustainable solutions’ into their business models by providing them with access to education, tools and support. Show less

I was delighted to participate as a guest speaker in the POPAI 2013 Conference in the Radission Dublin Airport, presenting on the Lifestyles of the On The Go Consumer in Ireland and the Role that Point of Purchase visibility can play in driving On The Go sales.

Club Orange 'The Best Bits In The World' was the communications vehicle and culmination of a strategic piece of work on the Club brand, an iconic Irish brand, which needed to reconnect with its core target audience. By working with a core team of people, both internal and external, we delivered a campaign which got the nation talking, consumers purchasing and 'Best Bits' was the most viewed Irish Ad on Youtube in 2011. I also got to shoot on location in Columbia with a brilliant team from… Show more

Club Orange 'The Best Bits In The World' was the communications vehicle and culmination of a strategic piece of work on the Club brand, an iconic Irish brand, which needed to reconnect with its core target audience. By working with a core team of people, both internal and external, we delivered a campaign which got the nation talking, consumers purchasing and 'Best Bits' was the most viewed Irish Ad on Youtube in 2011. I also got to shoot on location in Columbia with a brilliant team from Chemistry and Blinder. Hard day at the office! Show less

Keynote speaker at the Musgrave Marketplace and South Dublin Chamber networking evening, which is a great opportunity for SMEs to network with other businesses and get tips on growing their business. My theme for the evening was 'Getting Your Value Proposition Right To Grow Your Business' and I delivered a practical guide to businesses on how to develop a unique Value Proposition for their business and communicate this proposition to their customers.