'I haven't really seen an increase in the CAC... it's considerably cheaper for us to acquire a customer in the US now.' - Donal Breslin, Nomad the Label Discover how seasonality and strategic shifts impact CAC and AOV for Nomad the Label in this insightful episode. 🎧 Listen the full episode on Spotify: https://lnkd.in/dunHBYeq 📺 Watch the full episode on YouTube: https://lnkd.in/dZ_jZhiv
StoreHero
Software Development
Dublin, Dublin 3,082 followers
Profit-focused ecommerce made easy with StoreHero, the ultimate single source of truth for businesses.
About us
Profit-focused marketing made easy with StoreHero, the ultimate single source of truth for e-commerce businesses. Saving time and money through a unified dashboard & recommendations.
- Website
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https://storehero.ai/
External link for StoreHero
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Dublin, Dublin
- Type
- Privately Held
Locations
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Primary
42 Pearse Street
The Academy
Dublin, Dublin D02 HV59, IE
Employees at StoreHero
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Karl O'Brien 🦸
Co-Founder of StoreHero - Profit First E-Commerce
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Ciarán Carrick 🦸♂️
Global Sales @ StoreHero | The #1 Profit Platform for E-Commerce
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Jon Blair
DTC Fractional CFO | Founder of Free to Grow CFO | Follower of Jesus | Husband | Father of 3
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Kattia Carpio Escudero
💡Marketing & International Business | 🚀Strategic growth driver leveraging Innovative & Sustainable practices 🌱
Updates
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StoreHero reposted this
Most DTC brands outsource their marketing to digital agencies, ensuring their creative and ad management is top-notch. But what about the finance side of things? It's crazy how often I see DTC biz relying on older school accountants who may lack the specific expertise needed for this industry. With rising CAC, DTC is no longer just a marketing game; it's a numbers game wrapped in a marketing cloak. That's where a Fractional CFO comes in. A Fractional CFO provides strategic financial guidance tailored to your ecommerce needs without the commitment of a full-time hire. They bring the domain expertise that can be the key to scaling your business effectively. If you're looking to take your ecommerce brand to the next level, consider bringing on a Fractional CFO! Check out this 👇
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StoreHero reposted this
A quick insight on how we at StoreHero think about Lifetime Value (LTV) a bit differently. In e-commerce, LTV often measures the total revenue a first-time customer generates over time. But we believe looking at LTV through the lens of gross profit gives a clearer picture of customer value. Check this out👇
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StoreHero reposted this
Is your advertising strategy leveraging the full potential of creative diversity and machine learning? This week on the podcast, we speak to Cody Wittick, co-founder and co-CEO of Kynship, as we dive deep into the evolution of influencer marketing and performance marketing in the Shopify ecosystem. Takeaways: ✅ How utilizing machine learning systems can lead to better advertising decisions and remove human bias. ✅ The importance of cost controls in ad accounts to maximize volume at profitable spend. ✅ Why creative diversity and volume are key to driving efficient and effective campaigns. ✅ Shifting from ROAS to finance-oriented metrics like contribution margin and above target spend analysis for a more comprehensive view of ad performance. 🎧 Spotify: https://lnkd.in/ekqks8wU 📺 YouTube: https://lnkd.in/eHBwuN_W
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New iOS App 📱 you can now access our new and improved mobile app view on iPhone! 1) Visit app.storehero.ai on Safari. 2) Tap the ‘Share’ button on Safari, then scroll down and tap ‘Add to Home Screen’ 3) StoreHero App will show up on your home screen, just like a native iOS app with full navigation and no browser window in your way.
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Are your e-commerce strategies ready for international expansion? This week on the podcast, we dive deep with Donal Breslin, co-founder of Nomad the Label , to explore their journey in the global market! Takeaways: ✅ How Nomad the Label found success targeting women over 40 with high-quality linen clothing. ✅ The challenges and rewards of expanding into international markets, particularly the US. ✅ The importance of managing customer acquisition costs and delivering on brand promises to build trust. ✅ The power of running Facebook ads in-house and focusing on high-quality creative content for effective campaigns. ✅ Tips on producing a high volume of diverse ad creatives to find the best-performing ads. 🎧 Spotify - https://lnkd.in/ejeVziY8 📺 YouTube - https://lnkd.in/eUUFtx3Q
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Hey London! We are back, this time for the Ecomm Pulse event on 31st July 2024 at 6:30 PM at... 🥁 Klaviyo London! If you are in the e-commerce industry, this is a must-attend event for networking and gaining great insights into e-commerce and profitability from expert speakers. Enjoy great conversations, valuable insights, and complimentary food and drinks. Click here https://lnkd.in/dDtmG55N and register. 📍 Klaviyo London | 49 Southwark Bridge Road 🗓️ 31st July 2024 | 6:30 PM Hosted by @StoreHero, Shopbox AI , Octane AI , and Klaviyo
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StoreHero reposted this
🎉 We're Back in London on July 31st! 🎉 After an amazing event in London last week, we're excited to announce our return for the summer party - Ecomm Pulse London Edition! Join us at the Klavyio office for an evening (on the rooftop 👀 ) of merchant roundtables, FREE cocktails, and delicious nibbles. 📅 Date: July 31st 📍 Location: Klavyio, 49 Southwark Bridge Rd, London SE1 9HH, United Kingdom This event is hosted by StoreHero in partnership with Shopbox AI, Octane AI, and Klaviyo. We've had a fantastic series of events in Ireland over the past few months, and now we're bringing the energy across the water to London. Stay tuned for some exciting speaker announcements later this week! Don’t miss out – join us by clicking the link below! 👉 https://lnkd.in/eQvDrQmk Karl O'Brien Aoife Teague Robert Carr Alan Gormley Ciarán Carrick
RSVP to Ecomm Connect London Edition | Partiful
partiful.com
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StoreHero reposted this
CEO at Transparent Digital Agency | I unlock hidden revenue for D2C brands using high-level email marketing strategies 📨
Who has already tried StoreHero? LOVING it so far. Such an easy way to plug in your number and have a CEO dashboard for marketing KPIs by channel, Contribution Margin, and overall financial metrics generated for you to pull learnings from campaigns, offers, etc at a glance.
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StoreHero reposted this
When ad costs were lower, agencies didn't need to be as close to the finance side of the busienss but unfortunately that's no longer the case. It can be intimidating - but the confidence and clarity that comes through running paid advertising through the lens of profitability is a game changer! For agencies -this can also be a big competitive advantage as brands appreciate your optimising towards the same metrics that they're being held to at the end of the day - which is profit. Here's a great clip from Thomas Gleeson and Jonathan Snow from Avenue Z from our latest podcast. 🎧 Listen on Spotify - https://buff.ly/3xVD5jy 📺 Watch on YouTube - https://buff.ly/4czXfOV