We're over a year into Generative AI now and are even more convinced that it will 10x the reach of Qual and enable a paradigm where always-on video research will get brands closer to their customers that ever before. #MRX #CustomerCloseness #GenerativeAI #alwaysonvideo
Indeemo
Technology, Information and Internet
Cork, Cork 2,557 followers
We help you understand People, Products and Experiences in the context of everyday life
About us
At Indeemo, we believe that the best way to understand your customers is to connect with them privately, in their everyday lives so they can show you what really matters to them. Our AI powered, in-the-moment Video Research platform helps you understand People, Products and Experiences in the context of everyday life. With Indeemo, you recruit participants and launch projects in hours, capture context-rich video insights anywhere at any time, centralise all of your research content in one secure repository and analyse it faster and at scale using powerful AI tools. The Research and Design teams we support use Indeemo in Consumer, B2B, Academic and Healthcare contexts for a wide variety of research methodologies including: Discovery / Generative Research - Diary Studies - Mobile / Digital Ethnography - User Personas Journey Research - Journey Mapping - Service Safaris - Path to Purchase - Buyer Decision Journeys Mixed Method Research - Pre-tasking for Interviews / Focus Groups - Bringing Segmentations / User Personas to life with Video - Interview & Focus Group Analysis Usability / Experience Research - Product testing / IHUTs - Shopper / Customer / Employee Experience Indeemo is ISO27001 and HIPAA certified and our information security has been independently vetted by large Enterprise and Government Clients.
- Website
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https://indeemo.com
External link for Indeemo
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Cork, Cork
- Type
- Privately Held
- Founded
- 2016
- Specialties
- UX Research, Market Research, Healthcare Research, Generative Research, Exploratory Research, Discovery Research, Mobile Ethnography, Digital Ethnography, Diary Study, User Diaries, Qualitative Research, Pre-tasking, Photovoice, Journey Mapping, User Research, Product Testing, Usability Testing, Customer Journey, Path to purchase, Shopper Insights, Customer Experience, CX, Employee Experience, Service Design, Video Diary, and Online Qualitative Research
Locations
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Primary
Get directions
Unit 1H, The Atrium
Blackpool
Cork, Cork T23 T2VY, IE
Employees at Indeemo
Updates
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#Indeemo Founder & CEO Eugene Murphy recently sat down with Sima Vasa for an in-dept discussion about #QualResearch, #ConsumerResearch and much more. In this short clip from the #DataGurusPodcast Eugene outlines the Respondent User Experience through the Indeemo Platform. To listen to the podcast in full on Spotify follow this link -->https://lnkd.in/eJszHmuk
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Recently, #Indeemo Founder & CEO Eugene Murphy joined Sima Vasa on the widely popular #DataGurusPodcast to share insights on the transformation of #ConsumerResearch and #QualitativeResearch with Video at the forefront. In this short clip, Sima & Eugene discuss the impact of Video-based research, where video insights bridge the gap between the human and analytics. You can listen to the podcast in full on Spotify here: https://lnkd.in/eJszHmuk
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Indeemo reposted this
What if your next big idea was just one video clip away? In our latest episode of “Data Gurus,” Eugene Murphy, Founder and CEO of Indeemo, shares how video is revolutionizing our understanding of consumer behavior. By moving beyond traditional methods, brands are harnessing the power of video to gain richer, more impactful insights that truly resonate. This innovative approach allows companies to connect with their audience on a much deeper level, uncovering nuances that static data alone can’t provide. Click the link in the comments below to learn more. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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Indeemo reposted this
Video captures the essence of human experience like no other medium. In this episode, I welcome Eugene Murphy, Founder and CEO of Indeemo, who discusses how video bridges the gap between raw data and real human experiences. While traditional methods offer numbers, video provides context, emotion and authenticity that truly connect. This approach transforms analytics from abstract figures into compelling stories that clients can see and feel. Embracing video in your research isn’t just an upgrade; it’s a necessity for connecting humanity to the analytics. Click the link below to explore this vital shift in consumer insights. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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In this short video Ian Twohig PhD, Senior Research Strategist at Indeemo discusses the importance of #ShoppingMissions in the context of qualitative research and describes why they matter? Learn more about Indeemo: In-the-moment Video Research Platform: helps you understand People, Products and Experiences in the context of everyday life. https://indeemo.com/
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Our latest blog offers essential tips for crafting effective AI prompts to maximize insights from large datasets like interviews and focus groups. Learn how to start broad, add context, and give precise instructions to guide AI in uncovering deeper insights. Elevate your research by harnessing AI’s full power with these expert strategies! #Indeemo #GenerativeAI #PromptDesign #QualResearch https://lnkd.in/ex7ZQtTf
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In this short video Ian Twohig PhD, Senior Research Strategist at Indeemo explores "shopping missions" in the context of qualitative research. Learn more about Indeemo: In-the-moment Video Research Platform: helps you understand People, Products and Experiences in the context of everyday life. https://indeemo.com/
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Interested in learning more about the benefits of Indeemo's video research platform? Listen to some of our clients outlining their experiences. Learn how the platform's seamless integration into their methodology allowed for more natural and spontaneous data collection, leading to richer and more authentic insights.