IAPI - Institute of Advertising Practitioners in Ireland

Eurobest, celebrating Europe’s most groundbreaking creativity, has revealed the line-up of experts selected to award the region’s very best creative and effective work for 2024. From an Irish perspective, we will be represented by Sandra Alvarez, Managing Director with Spark Foundry and Board Director in Core. Throughout her career, Sandra has worked with global brands such as Mondelez, Procter & Gamble, Meta, and KFC, as well as Irish organizations like the Road Safety Authority and the HSE. She has won over fifty media awards for the best use of media, creative media solutions, and brand effectiveness. As a judge, Sandra has contributed to prestigious global and European panels, including the Global Festival of Media and the Global Effies, and has also served as a board member of the Advertising Standards Authority of Ireland. Sandra Alvarez commented; "It is a privilege to join the Media Jury of Eurobest. Thank you to Eurobest and IAPI for nominating me. I'm looking forward to working with the entire team in Eurobest and my fellow Media judges. It is a great opportunity to celebrate work that inspires us all." Full line-up of Eurobest jury members: https://lnkd.in/ec_2di8Z Europe's boldest and most creative work will be honoured across 24 specialist Awards – setting the bar for the industry and championing creativity that's driving progress. Entries into Eurobest are being accepted until Thursday 17 October 2024 and registration into the Eurobest Young Creatives Competition is open until Monday 18 November 2024. Further information on the Awards can be found at www.eurobest.com. Read more on iapi.ie: https://lnkd.in/eNvdtamN

Just two weeks to go until the 2024 Effie Effective Lunch, the annual event that recognises the importance of Marketing Effectiveness. On the day, the keynote address will be delivered by Gavin Noble, Paris 2024 Olympic Games Chef De Mission & Team Ireland Brand Director for the Olympic Federation of Ireland. Following Team Ireland’s highly effective Olympic performance, Gavin's insights on the importance of brand and performance in the pursuit of excellence will undoubtedly inspire and motivate us all. Also speaking on the day is Tom Kinsella, Managing Director of Homes at AIB Group and Jury Chair for Effie Awards Ireland. Tom will discuss why marketing effectiveness needs to be embedded in every campaign and share his thoughts on the Effie judging process, which he believes sets a benchmark for future generations to continue building world-class brands. The Effie Steering Group for Ireland have worked closely with the IAPI team to enhance the Effie Programme throughout the year, culminating in this event which marks a key moment in the calendar for marketing and advertising professionals. The event takes place on 18th of October from 12pm, at the Dublin Royal Convention Centre on Ship Street. Read more and book your tickets here: https://lnkd.in/ePckEqDv The 2024 Effie Effective Lunch is hosted by IAPI and supported by our generous sponsors — An Post Commerce, ESB, and RTÉ Media Sales.

If you are part of a new IAPI Member Agency or new to the Advertising sector within any of our existing member agencies then please join us on 7th October at 3pm for your IAPI Induction. We will bring you through what we as IAPI do for our members, and for the overall industry, as the representative body for Creative Commercial Communications. If you know of anyone new to your agency who may benefit from the IAPI Induction, can you please let them know so they can register for the Zoom. Read more and register here: https://lnkd.in/e8cdgGme

IAPI were very happy to partner with pluto earlier this year to survey our membership and get your valued thoughts and experiences with the aim of making the industry more accessible. The research that informed Pluto's campaign revealed a number of interesting facts with over 50% of respondents considering themselves neurodivergent, although this information, for lots of different reasons, has not been shared with their employer. In addition, over 90% of respondents feel that a conversation at interview stage around how they work best would be beneficial to both them and their employer. The survey also noted that 60% of respondents feel that ‘lack of accommodation from an employer hinders neurodiverse people from staying in a position while over 70% of respondents feel that negative perceptions of neurodivergence result in a talent loss for the industry IAPI encourages all of our members to foster a workplace that embraces difference, blending neurotypical and neurodivergent perspectives, and unlocking all our strengths. Rewatch our Neurodiversity in the Workplace - 2022 Webinar - https://lnkd.in/gRcZQMj4 Access the IAPI DEI Policy - https://lnkd.in/eDdmgigK

Registration for the AI Masterclass closes on Thursday 26th September. Please register for the event by Thursday to take part in this member exclusive session!

This Friday, we say farewell to our wonderful colleague Shreesha Hegde as she embarks on an exciting new journey. She has been an integral part of our team, contributing significantly to our success, and her impact will be felt long after she leaves. Shreesha’s ability to connect with clients, manage projects seamlessly, and bring innovative ideas to the table has been a tremendous asset to IAPI. With Shreesha's imminent departure, we are now #hiring for a new Communications & Project Manager. This position will work closely with our team to manage and promote a variety of events and training sessions for our members. Key responsibilities include developing and managing a social media and communications schedule, overseeing event management, and maintaining press relations. The ideal candidate will be someone with 2-3 years of experience in marketing communications, strong organisational skills, and a good understanding of the marketing and advertising industry. Apply today or share this post with your network.

Yesterday, we hosted an inspiring branding event at the Alex Hotel Dublin featuring Mark Kingsley, branding expert and author of the acclaimed book “Universal Principles of Branding.” Flying in from NYC, Mark captivated the audience with his thought-provoking insights into the evolving landscape of branding. He shared his journey from a Grammy nomination in 2001 for his work with Blue Note Records to his innovative work at the Branding Innovation Group and his recent ventures into writing, including working on a new book on AI in branding. Mark’s charismatic approach and deep industry knowledge were evident as he delved into the psychology of branding, emphasizing calculative and associative thinking. Following Mark’s presentation, he joined a panel discussion with top industry professionals: Jamie Helly, Executive Chairman of Dynamo; Emer Fitzgerald, Strategy Director & Engagement Lead at Droga5 Dublin; and Suzanne Lloyd, Head of Brand & Marketing at PTSB. Emer Fitzgerald offered valuable insights into the aesthetics of design and the importance of creating memorable brand experiences. Jamie Helly discussed the evolving role of clients in the branding process, advocating for a collaborative approach where clients are actively involved as part of the creative team rather than mere evaluators. Suzanne Lloyd provided a compelling perspective on how her team builds trust with customers, stays relevant, and prioritises customer experience in their branding strategy. The panel discussion, moderated by IAPI CEO Charley Stoney, sparked a Q&A session, allowing the audience to engage directly with the speakers. The event concluded with a book signing, where attendees had the opportunity to meet Mark Kingsley and gain further insights into his approach to branding. Overall, the event offered a dynamic exploration of contemporary branding, leaving attendees with valuable takeaways on the art and science of creating impactful brands. Mark’s expert insights, combined with the diverse perspectives of the panelists, made for a memorable and enriching experience. See more images of the event in the Flickr album: https://lnkd.in/erXGbuFr There are still a few copies of Mark's book "Universal Principles of Branding" available for purchase at €20 a copy. Should you be interested in acquiring the book, please email [email protected]

We are thrilled to welcome the marketing industry to the 2024 Effie Effective Lunch, the annual event that recognises the importance of Marketing Effectiveness. The Effie Steering Group for Ireland have worked closely with the IAPI team to enhance the Effie Programme throughout the year, culminating in this event which marks a key moment in the calendar for marketing and advertising professionals. Taking place on 18th of October from 12pm, at the Dublin Royal Convention Centre on Ship Street, the 2024 Effie Effective Lunch is hosted by IAPI. We are also delighted to announce that Gavin Noble, Paris 2024 Olympic Games Chef De Mission & Team Ireland Brand Director for the Olympic Federation of Ireland, will deliver the keynote address. Gavin's insights on the importance of brand and performance in the pursuit of excellence will undoubtedly inspire and motivate us all. Also speaking on the day is Tom Kinsella, Managing Director of Homes at AIB Group and Jury Chair for Effie Awards Ireland. Tom will discuss why marketing effectiveness needs to be embedded in every campaign and share his thoughts on the Effie judging process, which he believes sets a benchmark for future generations to continue building world-class brands. Secure your spot with our Early Bird pricing, available for the next two weeks! Tickets are priced at €175 per person or €1,600 for a table of 10. This offer ends at 12 noon on Friday, 27th September. After 27th September, tickets will be €195 each or €1,800 for a table of 10. For table bookings, please reach out to Serena at [email protected], and we will be happy to assist you and issue an invoice. Individual ticket bookings can be processed via Eventbrite: https://lnkd.in/eC9KHxH8 Dress Code: Business Glam – No Black Tie Required. This event offers a unique opportunity to celebrate the industry’s finest achievements while reaffirming our commitment to driving growth, excellence, and international recognition for Irish marketing. Join us on 18th October for a memorable afternoon of insights, inspiration, and celebration of effectiveness! Read more and register for the event now: https://lnkd.in/ePckEqDv Supported by our generous sponsors — An Post Commerce, ESB, and RTE Media Sales.

Our thanks to the Business Post and Lorcán Hanlon for featuring the Effie Awards Finalists in today’s edition. Effie finalists and winners showcase the power of creative work to drive tangible results, strengthening the recognition of Ireland’s marketing abilities across the Effie global network. Access the full list of Effie Awards Ireland 2024 Finalists: https://lnkd.in/e9mtimiP See more details on the Effie Effective Lunch here: https://lnkd.in/eEEM5fPZ. Droga5 Dublin OMD Ireland Boys Girls Wavemaker Ireland Folk VML Core Javelin Dublin Publicis Dublin dentsu TBWA\Ireland The Public House PHD Bonfire Dublin Media365.ie Ringers Creative The Brill Building Sponsors: An Post Commerce Business Solutions | ESB | RTÉ Media Sales

IAPI are happy to reveal the finalists for the Effie Awards Ireland 2024 Awards! These agencies, clients and brands showcase Irelands most effective work, emphasising the power of marketing & advertising to drive results. Those who have been recognised as finalists have demonstrated their ability to leverage creativity and strategic thinking to achieve impactful results for their clients. The Effie Awards Ireland serve as a platform to recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. All the Finalists, have been especially selected by the Jury and the lead agencies and their clients’ brands have received at least 2 Effie Index points for reaching this stage of the competition. IAPI congratulate the finalists for their remarkable achievements. These agencies have demonstrated their commitment to excellence through campaign strategies that contributed to brand growth, consumer engagement, and societal change, making them exemplary candidates for the rare and coveted Effie honour. Download the full list of Effie Awards Ireland 2024 Finalists here: https://lnkd.in/eCa6Stfi We also want to welcome the marketing industry to the 2024 Effie Effective Lunch, the annual event that recognises the importance of Marketing Effectiveness. The Effie Steering Group for Ireland have worked closely with the IAPI team to enhance the Effie Programme throughout the year, culminating in this event which marks a key moment in the calendar for marketing and advertising professionals. Taking place on 18th of October from 12pm, at the Dublin Royal Convention Centre on Ship Street, the 2024 Effie Effective Lunch is hosted by IAPI and supported by our generous sponsors — An Post Commerce, ESB, and RTÉ Media Sales. Secure your spot with our Early Bird pricing, available for the next two weeks! Tickets are priced at €175 per person or €1,600 for a table of 10. This offer ends at 12 noon on Friday, 27th September. After 27th September, tickets will be €195 each or €1,800 for a table of 10. For table bookings, please reach out to Serena at [email protected], and we will be happy to assist you and issue an invoice. Individual ticket bookings can be processed via Eventbrite: https://lnkd.in/eC9KHxH8 See more details on the Effie Effective Lunch here: https://lnkd.in/ePckEqDv Droga5 Dublin OMD Ireland Boys Girls Wavemaker Folk VML Core Javelin Dublin Publicis Dublin dentsu TBWA\Ireland The Public House PHD Bonfire Dublin Media365.ie Ringers Creative The Brill Building An Post ESB RTE