&Smyth | Creative Communications

Yesterday, we attended the Public Relations Institute of Ireland annual conference in Croke Park, where inspiring voices in media and communications shared insights on the theme ‘building community in divisive times’. 🙌 With a strong emphasis on climate action and the transformative power of communications in fostering positive change and a sense of community, this year’s conference showcased the PRII’s invaluable leadership in these vital areas.👏 Here are our top takeaways: #1 The Power of Words – Former president Mary Robinson highlighted how words can bridge divides, urging comms professionals to spotlight hope in tackling today’s biggest challenges, like climate change, by sharing the positive actions being taken. #2 The Role of Media in Unity – Mark Hennessy, Ireland and Britain Editor at The Irish Times; Prof. Pete Lunn, Head of the Behavioural Research Unit at Economic and Social Research Institute (ESRI); Sharon Murphy, CEO of Wilson Hartnell; and Frances Byrne MPRII, Director of Policy, Advocacy & Campaigning at Early Childhood Ireland discussed media’s role in building social cohesion, focusing on the importance of shared values in strengthening communities. #3 Addressing Disinformation & AI – Assistant Professor at the Dublin City University School of Communications and Deputy Director of the DCU Institute for Media, Democracy, and Society Eileen Culloty provided insightful perspectives on the communication challenges posed by disinformation, AI, and anti-democratic movements, highlighting the need for a critical approach to media literacy and tech in media strategy. #4 Building Trust through Positive Actions – Owen Cullen, Managing Director of Cullen Communications, and ✌️John Brown, CEO and Founder of Build The Fearless Ltd and B-Corp Ambassador, shared insights on how B Corp values and authentic actions help communications professionals build trust and connection. It also highlighted areas for growth within the B Corp movement. #AndSmyth #CreativeCommunications #PRII

Less than a month to go! 🙌 We are thrilled to be sponsoring the Irish Food Writing Awards in a category very close to our hearts - Writing on Sustainability in Irish Food. 💚 Congratulations to the five finalists that were announced: Kate Ryan for work published in Echo Live Dee Laffan for work in Irish Farmers Journal Niall Sargent for work published in Noteworthy.ie Kathleen O'Sullivan for writing published in Irish Examiner Aoife Carrigy for her work in Irish Independent This award was judged by chef and sustainable food writer Thomas Hunt alongside sustainable food and travel writer Catherine Mack.    We look forward to attending the awards in The RDS, Dublin, this November! ✨ Will we see you there? 👋   #AndSmyth #CreativeCommunications #IFWA #IrishFood #ThisIsIrishFood Paul O'Connor Suzanne Campbell Irish Food Writing Awards

3 weeks to Food Matters Live ⏰   Have you secured your place at the must-attend food innovation event of the year? What makes Food Matters Live unique is the ‘Taste of Better’ experience which runs alongside an exciting speaker programme.   ‘Tastes of Better’ invites product development and innovation teams to explore the application, taste, texture, and mouthfeel of innovative solutions hosted by global ingredients companies such as Kerry IFF and AAK.These ingredient partners will demonstrate a blend of technical expertise and ingredient innovation to help manufacturers tackle current and future new product development (NPD) challenges, all with culinary flair.     For a flavour of what to expect check out this video captured at a recent Food Matters Live event in Ascot, UK. Register your interest now for Food Matters Live Dublin which takes place on 5th and 6th November in Croke Park: https://lnkd.in/eyt-UaXx #FoodMattersLive #Dublin #AndSmyth #CreativeCommunications

Is your marketing team busy hatching plans and finalising budgets for 2025? Trying to decide what activity from 2024 is worth the reinvestment and what new elements should be added into the mix? 💭   If you're not considering a Bord Bia Bloom partnership, you could be missing out! The popular summer event can provide a powerful platform to directly engage target audiences - consumers, stakeholders, policymakers, and media - through highly creative and inspirational activations over the 'Bloom Bank Holiday Weekend'. Key demographic info: 🌼More than 100,000 visitors over 5 days 🌸38% Male 62% Female 🌼66% are aged under 54 🌸Over half aged between 35-54 🌼77% ABC1 🌸90% consider Bloom a highly sustainable event   We are honoured to have worked closely with the team at Bord Bia - The Irish Food Board Bloom for the last 13 years and would highly recommend the opportunity it presents to brands to showcase at this world-class, uplifting and innovative horticulture, food and drink experience with nature and sustainable living at its heart. Interested in finding out more? Give one of our team a shout for more info, or visit https://lnkd.in/evGb8Y4Z #Sponsorship #Marketing #Communications Laura Douglas Garret Buckley Kerrie Gardiner Una FitzGibbon Deirdre Hynds Roz O'Shaughnessy

Crack on! 🥚 Olympic heroes Sophie Becker and Philip Doyle have teamed up with Bord Bia to celebrate #WorldEggDay today! 🍳 We had a great time working with Sophie, Philip, and Bord Bia on this campaign to celebrate our beloved eggs. 🙌   Bord Bia’s latest research shows eggs are more popular than ever, with 1 in 3 Irish consumers eating more eggs this year, and not just at breakfast... over 655 million eggs were purchased in the last year alone!   For tasty recipe inspiration and to watch Sophie and Philip in action, head over to Bord Bia - The Irish Food Board or visit bordbia.ie/eggs-crack-on/ to discover how versatile and nutritious eggs can be for every meal.   #AndSmyth #CreativeCommunications #WorldEggDay  Images: Marc O'Sullivan 📸 Supported by Hazel Dobbyn MPRII

We are delighted to once again be working with team Bord Bia - The Irish Food Board Enterprise Ireland and Teagasc to help find the next group of high-potential food, drink, ingredients, food science and technology companies for the Food Works Ireland accelerator programme. Take a look at the list of impressive companies and products on this years programme including: 🌟 Reso Health  🌟 Element Whiskey 🌟 Chimac Dublin 🌟 Mór Taste 🌟 Fire&5th  🌟 Shaker & Co. 🌟 FemFuelz 🌟 Blynk Drinks 🌟 SomaTech Find out more about the amazing supports on offer by visiting foodworksireland.ie - link in bio 👆 #AndSmyth #CreativeCommunications #Foodworks

Happy #NationalPotatoDay! 🥔   Bord Bia - The Irish Food Board have once again teamed up with air fryer King and Queen, Karol and Gina Daly, to take to the street to find out why the potato remains Ireland’s favourite vegetable! Not only did they get some great insights into the general sentiment about potatoes - Gina & Karol also learned more about traditional Irish recipes from chef and potato expert, Pádraic Óg Gallagher, from The Boxty House in Temple Bar. We had a great time working with the Daly’s and Bord Bia to put together this fun campaign to help celebrate our beloved potato. If you’re looking for some tasty recipe inspiration aqnd to watch the full content series, head over to https://www.bordbia.ie/ or to their socials to find a whole host of potato recipe inspiration.   Videography: Shane Masterson   #NationalPotatoDay #BordBia #Potatoes #TraditionalRecipes #RecipeInspiration

Why is a strong digital communications strategy essential? 💻 In a landscape where your audience is always online, having a smart, strategic digital presence is key to building brand recognition, engaging your target market, and staying competitive. At &Smyth, we focus on creating impactful campaigns that incorporate a strong digital strategy.   Whether it's innovative social media strategies or well-crafted website content, we look at all projects holistically, with a considered approach that ensures your brand’s needs are at the centre of any activity. 🙌    Want to learn more? Get in touch with us today at [email protected]    #AndSmyth #CreativeCommunications #Strategy #OurServices #PR

Food Matters Live Dublin - full programme now available! 🙌   Are you planning to attend this exciting food innovation event in Croke Park on November 5th and 6th. Check out the full programme here: https://lnkd.in/ehBSKqx3 #FoodMattersLive #AndSmyth #CreativeCommunications

Exciting news! We're thrilled to announce that we are working with The Nature Trust on their National Acorn Gathering campaign.    This October, you can be part of something special - helping to restore Ireland’s native woodlands by joining this fun, hands-on events in four stunning forests around the country. 🌱   Follow The Nature Trust for more info on how to get involved in this amazing initiative or click the link: https://lnkd.in/erQPVmS2 to register now! 🙌   Founded in 2021 by Coillte and Forestry Partners, The Nature Trust are an Irish not for profit committed to planting new, native woodlands and revitalising natural wild habitats on a large scale across Ireland.   #TheNatureTrust #Ireland #AcornGathering #AndSmyth #CreativeCommunications