Philip Kotler
Tampilan
Philip Kotler | |
---|---|
Lahir | 27 Mei 1931 Chicago, Illinois, Amerika Serikat |
Kebangsaan | Amerika Serikat |
Pendidikan | Universitas DePaul Universitas Chicago Institut Teknologi Massachusetts |
Pekerjaan | Penulis, Profesor Pemasaran, Ekonom dan Konsultan |
Dikenal atas | pemasaran, ekonomi |
Situs web | pkotler |
Penghargaan
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Philip Kotler (lahir 27 Mei 1931) adalah seorang penulis, konsultan dan profesor pemasaran Amerika Serikat. Ia adalah penulis lebih dari 80 buku, yang meliputi Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, dan Winning at Innovation.
Bacaan tambahan
[sunting | sunting sumber]- “What Next?” – An Interview with Philip Kotler on the Future of Marketing" (The Marketing Journal), January 15, 2016
- “Phil Kotler on the Relationship between Marketing and Capitalism" (FIXCapitalism.com)
- “Can Marketing Improve Capitalism?" (Huffington Post)
- “Finally, Brand Activism!” – Philip Kotler and Christian Sarkar (The Marketing Journal), January 9, 2017
Pranala luar
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