TRANSACT

Shoptalk 2024 was a whirlwind of ideas, but a few clear themes surfaced across the diverse range of presenters. In the following post, Chantal J. and Jonathan Wilner from our team, share what stood out for them. How brands and retailers are creating experiences to meet consumers where they are, and what the future of AI might look like. We saw disruptor and challenger DTC brands share how they’ve utilized social commerce and leaned into video and partners to drive effective ROI. We walked away with unraveling new concepts like “Composable Commerce” - a modular approach to building and managing between buyers and sellers for a more customer-focused experience. Observed how brands are starting to establish the foundational aspects in their data strategy to enable better use of AI in product development, recommendations, website experience and more. It is not enough to simply be aware of Generative AI, but really need to be thinking of ways to make better use of the existing applications in conjunction with existing tech/tools.   Click through below to dive in 🛒 https://lnkd.in/ekiCuw5R #shoptalk2024 #retailmedia #commerce #ai Omnicom Commerce Omnicom Media Group

Retail Media Networks: Are They Worth the Hype? Christy Ramroop from TRANSACT, Shubhankar Goel from Instant Brands, and David Contract from The Betesh Group sat down with Patricia Vekich Waldron from RetailWire for a conversation on how the best brands are leveraging retail media networks to maximize advertising efforts. The key takeaways? ➡ The huge spike in online shopping isn't going away, and neither are retail media networks. ➡ It's okay to shift budgets from other media forms into retail media networks. ➡ There are so many different ways to approach utilizing retail media networks as marketing vehicles, see what works for your brand and jump in!

As 2024 takes shape, we've been keeping watch regarding which trends are likely to gain the most momentum in Retail Media & Commerce. Christy Ramroop, David Grill, Chantal J. and Meir A. from our team selected a few. Take a look 👉 https://lnkd.in/eHWiZPZQ #retailmedia #commerce #ai #ctv #measurement #search #socialcommerce Omnicom Commerce Omnicom Media Group

#eTail West is around the corner! We look forward to meeting and hearing from an impressive line-up of retail thought leaders. Our team will be on the ground and ready to discuss how Transact can help grow your #eCommerce and #eRetail business 👉 Aimee Pierce Genevieve Dreyfus Kathryn Bacon Cvancara Christy Ramroop #etail25 Omnicom Commerce Omnicom Media Group

"While AI isn't new for Amazon, #Rufus is interesting is that it comes in the context of an AI search #evolution for Google and Microsoft. A recent WIRED interview with Alphabet CEO Sundar Pichai touches on the parallel pathing of chatbots vs. search engines. If Rufus allows for customers to have their informational and discovery questions answered in one portal, there is one less reason to begin research outside of Amazon..." Meir A. reacts to Rufus💡

Immediately #hiring a new Manager, Commerce - Search in Chicago. Apply today or share this post with your network - we have amazing clients and do great work! #amazonads #retailmedia #walmartconnect #targetroundel

Will Amazon's AI-powered content generator become the solution for organic content? Retail media drives traffic to either a brand store or a product detail page to drive conversion, and is a key influence in a shoppers’ purchase decision. PDP's are meant to deliver a consistent brand experience, highlight a product’s key features and benefits, and be compliant to evolving retailer specifications. While Amazon has already launched an AI-powered content generator tool in the EU to help brands accelerate content creation and optimizations, Transact's Kathryn Bacon Cvancara explores some of the pros and cons to consider before diving into the world of Amazon's generative AI technology, once it is available to Seller Central and Vendor Central accounts in the U.S. Click through for more 👉 https://lnkd.in/eygD4tX9 #ai #amazon #aicontentgeneration #content #retailmedia #commerce Omnicom Commerce Omnicom Media Group

Join us February 26-29 in Palm Springs for eTail™ West! Find our team on the ground to discuss how Transact can help grow your eCommerce and eRetail business Aimee Pierce Kathryn Bacon Cvancara Genevieve Dreyfus. We look forward to hearing from retail thought leaders including our own Christy Ramroop on Day 3 who will be joining a phenomenal panel to discuss: Retail Media Networks: Are They Worth The Hype? Check it all out and register here 👉 https://bit.ly/40GaIQ2 #eRetail #retailmedia #commerce Omnicom Commerce Omnicom Media Group #eCommerce #etailwest #etail #etail25

Come join us! Transact is #hiring for a Manager, Commerce Search, Manager, Commerce Display, Commerce Analyst and an Associate Director, Retail Media Analytics in #Chicago, #Seattle, #LA, #Charlotte, #Dallas and #NYC! Check out the details here 👉 https://lnkd.in/eKfde5E7 We would love to hear from you! #commerce #retailmedia #retail #media Omnicom Commerce Omnicom Media Group #ecommerce

We are excited to attend the National Association of Music Merchants (NAMM) show in Anaheim January 25-28! Find Tyrel Beutler on our team to learn how Transact can help grow your #eCommerce and #eRetail business. #NAMM #NAMMshow #commerce Omnicom Commerce Omnicom Media Group