Recart

Andrew Faris sent one of his dearest friends my way to buy text messages. I closed ‘em. Then, tragedy struck. He refused to let me give him money to sponsor the AJF Growth podcast. Thankfully, he did whip up a quick discount code “ad read” 😂 —— I think ReCart is pretty good. I don't really know, because I haven't run SMS campaigns personally in the last 3 years. But I like Aaron a lot and trust that he isn't scamming anyone. Use the code AJF20 for 20% off. —— Today only, if you schedule a demo with Recart and put AJF20 in … Is there anything specific you would like to learn about and touch on our call? … I promise to honor Andrew’s unpaid endorsement by: 1️⃣ Getting you pretty good SMS 2️⃣ Not scamming you 3️⃣ 20% off Act fast though ↓ If you don’t schedule a demo today, I can’t promise I won’t scam you.

The One Thing Nobody Told You About Profitability 🤫 https://bit.ly/42pXwQh With 20 ecommerce leaders ↓ Get ready for the most-boring, zero-sex-appeal event of the year. We’re talking finances, logistics, inventory, cash-flow analysis, P&Ls, sourcing, and more. Simple Modern: Chris Hoyle KURU Footwear: Stacey Bishop Saucy: Jason Wong Good Company: Chad Carleton SWAKE: Vanessa Sachs Fireteam x Sok-It: Jess Bachman Braxley Bands: Zach Manley Born Primitive: Bear Handlon She's Birdie: Richie Mashiko Elements Brands: Bill DAlessandro Peak21: Dux Gandhi Saltbox: Tyler Scriven Tea Drops: Tracy Julien (Norton) More Now: Laarni Guevara Retention.com: Megan Blissick Tidio: Olek Potrykus Drip: Lauren Shepherd Pestana Okendo: Lindsay Kolinsky FERMÀT: Rabah Rahil Social Snowball ☃️ Zohaib Rattu Make Waves: Feras Khouri Finaloop: Lioran Pinchevski Recart: Aaron Orendorff And if you made it this far … the video is way better with sound (ASMR) on.

A “beginner’s mindset” means … asking for help, teaming up with experts, and leveraging every opportunity. For Eczema Honey’s CEO Minesh Patel, here’s what that looks like. As a dad whose journey began with just trying to help resolve his kids’ itchy skin, Minesh spoke about how a beginner’s mindset helped him break into two of the largest retail channels. Amazon “We could have just signed up for Seller Central, did the usual stuff. But instead, I raided LinkedIn, and went to the Launchpad team and said, ‘Can we onboard directly?’” It doesn’t mean you get a first-class seat, but it embraces the idea of leveraging every single opportunity. Walmart “If you go into a Walmart, you’re likely not going to spend $30 for a jar of cream, but you would be willing to spend $15 to resolve your itchy skin.” Set yourself up to crush it on that individual channel — even if it means rethinking your product offerings or price points. The brand’s goal for this year? Assess all the channels it’s in and look at them holistically from the beginner’s mindset. (You should do that, too.) Hear more from Minesh ↓

Over the last 10 years, I've worked with every major SMS provider and 20 brands — like Bath & Body Works, Abercrombie & Fitch, Vinyl Me, Please and many others in the ecomm space. I've also advised multiple SaaS companies and managed product teams on building better SMS solutions, so I'm intimately familiar with the channel. I'm going to say it. I think Recart is the best thing to happen to SMS since well... SMS. Why? They've built a platform that is solving real problems for marketers. They've got 5 features I haven't seen anywhere else, and I don't think they are getting enough credit. Let's break them down 👇 1️⃣ AI-powered personalization at scale, segmented by customer lifecycle and tailored to your brand (without losing that human touch). No, this isn't just another GPT wrapper. Yes, you can input campaign concepts and it will generate copy for you BUT it will also use guardrails for tone of voice and 'use' / 'do not use' words to ensure every message is on-brand from the start. It goes a step further by automatically creating UNIQUE campaigns for 5-10 of your top segments to truly tailor every message based on what lifecycle stage a customer is in. New subscribers will receive a different message (optimized for length) from VIPs or lapsed customers who may need a more personal touch. Segmentation AND personalization at scale?! Say less. 2️⃣ Send messages when subscribers are most likely to buy. While some platforms have optimized send times based on historic click data, Recart takes things a step further by optimizing for when customers are most likely to smash that buy button. And yes, it still respects quiet hours. Smart and compliant? Sign me up. 3️⃣ Automate follow-ups to those that clicked, but didn't purchase. This is my favorite. Stop wasting money on batch and blast campaigns and resends to folks who don't engage. You can increase efficiency and profitability by ONLY following up with folks who clicked but didn't buy to nudge them over the conversion finish line. Send less, make more. Simple. 4️⃣ Take subscribers back to the page they opted in on. Recart calls these "restore links" but you can think of them like dynamic deep links for PDPs that ensure your subscriber is sent back to the page that got them to opt-in in the first place. 5️⃣ True cost and ROI transparency. Look, I love the sexy ROI numbers associated with SMS more than most. But no other platform exposes how that is calculated, or better yet, what a campaign ACTUALLY costs to send. Not credits, actual spend. Recart shows you the actual cost upfront and uses that in the ROI calculation so there is no confusion (or bullsh*t) in how your attributed revenue was calculated. And, it's all attributed to direct SMS clicks, none of that "view" or "open" nonsense.

25 (twenty-five) ecommerce leaders for two days on 2024 planning ➞ https://bit.ly/46Fskx4 Here’s who’s coming (plus you) … Ridge: Connor MacDonald Awkward Essentials: Frances Tang  Herb’N Eden: Quinton Lewis  AJF Growth: Andrew Faris Eczema Honey Co: Minesh Patel No Best Practices: Alexandra Greifeld Heart & Soil: Dean Brennan D’on Cosmetics: Summer D'on Bell The Turmeric Co: Thomas Robson-Kanu Dr. Dennis Gross Skincare: Anton Blagov Duradry: Jack Benzaquen Hexclad: Panagiota H. Kizik: Brett Swensen 💭  ILIA Beauty: Cherene Aubert MANSSION: Feras Khouri  Suit Shop: Kristen Tumasonis Loftie: Grace Clarke Triple Whale 🐳 Erin Watt ShipBob: Casey Armstrong Justuno: Dilyar Askar Videowise: Claudiu Cioba Customers.ai: Larry Kim Heatmap.com 🔥 Chase Mohseni Digioh: Blake Imperl Platter: Elliot Roazen Recart 🤓 Aaron Orendorff

Bad news: By Monday, I’m going to owe the CMO at Simple Modern $100. Good news: By Cyber Monday, we will have helped ‘em make $50k more in last-click, 70%-new-customer revenue off a single SMS. If you’re not testing your holiday popup welcome flow … Do it. Here’s why. First, the good news. A week ago Friday, Simple Modern launched its Black Friday offer. At the same time, it also launched: - Black Friday popup - Matching welcome flow - First-holiday text campaign On the flow, the results weren’t bad. 81X on click-only attribution during the first weekend. But the campaign blew that out of the water. Which rarely happens. So Tues, I put on my — as Bryan Porter says 😘 — “SMS GOAT” hat. Compared the differences between the campaign and the welcome. Then, whipped out an alternative. After ~4 days (check out the PDF), B was smashing A by 2x on every metric: - 2x CTR - 2x revenue - More than 2x ROI Except spend. It cost less. (Oh, also, you should go sign up for Simple Modern’s SMS if only to see how sexy easy to read the text is as a lockscreen notification!) But where’d my $50k more in last-click, 70%-new-customer revenue come from? From Shopify, examining only the welcome flow’s … - Last-click (UTM) revenue - New vs returning customers - A bit of Sheet math projections … to calculate the difference in additional revenue between just those two texts until the offer gets updated for Cyber Monday. In fact, I’d bet dollars to donuts (now that A is off headed into the actual week of Black Friday), it’s going to make even more. Speaking of bets … Second, the bad news. When Simple Modern launched its Black Friday offer, what it (we) didn’t do was update its popup. Namely, its popup’s prescreen. Opt-in rates dropped. Thankfully, Chris (the CMO) caught the drop and tossed a quick copy-only nod to “up to $80 off” about 36 hours after the sale kicked off. The result? Opt-in rates nearly doubled. Not ~2x against the 36-hour mismatch. They doubled versus its evergreen popup (period). And I … got greedy. If a little holiday flair helps, then shouldn’t a lot be even better? This time, I proposed a holiday-themed popup using one of Simple Modern’s green assets. Chris scoffed, “I’ll bet you $100 dollars you can’t beat the white background.” I took the bet. And (while I’ve still got just a bit of hope weekend shoppers might rally around green) … I’m probably going to have to pay the man that $100 on Monday. What’s the point? Three things … 1️⃣ Less is more. 2️⃣ You’ve still got time to test before the really big days hit. Do it. Especially front-line, high-volume things like: - Popups - Welcomes - Abandonments 3️⃣ Clear beats clever. ^^ All day. Every day. Twice on Sunday. And 2x (all over again) on the holidays.

Want to send free texts this Black Friday? How about a comprehensive (done-for-you) holiday strategy that includes … 🎁 Custom popups for every offer 🎁 Seasonal welcome flows to match 🎁 5 campaigns triggered follow-ups Claim it all: https://bit.ly/3tUOugQ

Our "One Thing" Black Friday Panel Event is tomorrow 🤯 No fancy slides, just 15 DTC leaders with “One Thing” to do for Black Friday if you do nothing else. This is your last chance to secure your seat! 🗓 Oct 26 at 11 am PT 💺 https://bit.ly/3SsGXR1

If you’ve joined any of our “One Thing” events, you know they’re off-the-charts good. But you ain’t seen nothing yet. We’re gearing up for the most distilled, direct dead-on tactical ecommerce event of the season. 5-minute slots, no fancy slides. Just “One Thing” to do for Black Friday if you do nothing else … From 15 DTC leaders - Bryan Porter: Simple Modern - Jess Cervellon: FEASTABLES - Curtis Matsko: Portland Leather Goods - Selom Agbitor: Mad Rabbit - Cherene Aubert: ILIA Beauty - Val Geisler: ByHeart - Connor Rolain: Hexclad - Quinton Lewis: Herb’N Eden - Karly C.: Tequila Sunrise - David Rekuc: Bambu Earth - Jess Bachman: FireTeam - Taylor Holiday: Common Thread Collective - Michelle Luo: July - Andrew Faris: AJ Growth - RC Williams: Rejuvia & 1-800-D2C - Aaron Orendorff: Recart 🗓 Thu, Oct 26th at 11 am PT (2 pm ET) Grab your spot (now): https://bit.ly/3SsGXR1

Join us tomorrow! 🚀 It's almost time for the third event in our three-month Black Friday series. Discover revenue-boosting strategies and smart decision-making tactics to keep your momentum going after Black Friday. Last chance to save your seat: https://bit.ly/3YCpdTY 🗓 Oct 18 - 11 AM (PT)