TBWA HONG KONG

Over the past few weeks, Philips has been hinting at a special collaboration - and now it's here!  We are excited to team up with Philips HK to launch this story-driven campaign featuring iconic Hong Kong singers, Hins Cheung and Terence Lam 🤓🤓🪥🦷 Leveraging the striking resemblance and playful "frenemy" rapport between Hins and Terence, the campaign draws a clever parallel to highlight the idea of "same same but different” when it comes to electric toothbrushes versus manual and other powered toothbrushes. Through a series of fun and engaging short episodes, and tapping into our audience's affection for the dynamics between Hins and Terence, we created an authentic narrative that reinforces Philips Sonicare's position as a leader in advanced oral care, with its clinically proven sonic technology. Tap to watch their witty banter and stay tuned for more episodes coming soon. You won't want to miss it! #PhilipsSonicare #AnUltimateOralCare #TBWAHK #agencywork

At TBWA, we believe that culture moves creativity and diversity drives disruption. We’re so proud to feature this submission from one of our very own, Senior Strategist Annika Park, who emphasizes the importance of staying globally relevant whilst locally rooted – all through her experience of learning Cantonese in Hong Kong as a Korean Third-Culture Kid. Thank you to the South China Morning Post SCMP for the platform. Read the article here: https://lnkd.in/g8qBDmHz #cantonese #hongkong #culture #disruption #tbwahongkong

Call them TBWA Hong Kong’s very own influencers - bringing smiles and impacting every team they’re part of. Hanisha Gianani is a multi-hyphenated talent. On top of her strategic skills, she also remains an inspiration to many to live beyond the 9-to-5 with her exciting passion projects. Kaki Li is an extraordinary force in the office. Her keen eye for detail has helped her team in many ways. But more than that, she’s also the go-to for wisdom and engaging conversations. Zoe So always elevates the work with her insights and wit. A joy to work with, her passion and smarts have earned her fans across internal and client teams. TBWA HONG KONG Hanisha Gianani Kaki Li Zoe So

2024 Edges are here. More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, Backslash’s 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. We hope the Edges serve as a blueprint for adapting to the inevitable twists and turns that lie ahead. Not just in 2024, but in the many years to come. The full glossary of 41 Edges can be downloaded now at https://lnkd.in/dR4A-5MX

This. Is. BIG! Not only have we been awarded at Campaign Asia-Pacific's 2023 Agency of the Year, but we’ve also delivered our best-ever performance!   🏆 Hong Kong Creative Agency of the Year 🏆 Hong Kong Digital Agency of the Year 🏆 Greater China Brand Experience Agency of the Year 🏆 Greater China Customer Engagement Agency of the Year 🏆 Greater China Social Media Agency of the Year (TBWA\BOLT Greater China)   Our success wouldn’t be possible without the strong partnerships we’ve built with our incredible clients, who continuously inspire and challenge us to push creative boundaries. We are truly grateful for their trust and collaboration, and we look forward to further strengthening these relationships as we continue to innovate together. 🙌   #DI5RUPTION #CAMPAIGNAOY #AOY30 #ALWAYSDISRUPTIVE

With workplaces being reimagined after COVID-19, our cultural intelligence unit, Backslash, has created the fifth report in its “Future of” series. This time focused on the employee experience. 🔎 More than just an observational report, “Future of Employee Experience” unpacks these tensions and opens the door for us to have meaningful conversations about the future of employer experience for all. Topics covered include:  🚀Always-On Upskilling: The path from education to employment is no longer straightforward 💻New-Age Necessities: The days of wooing talent solely with flashy perks and well-crafted mission statements are coming to a close 💸Flex-Futures: Schedules, benefits, and pay cycles are getting a hyper-personalized rewrite 🤖Managing Turbulence: From climate change to aging populations, major forces are set to disrupt work as we know it Download the report here: https://lnkd.in/e7EGb_j9 #culture #trends #disruption #Edges #tbwa #Backslash #futureof

We are living the end of what could have seemed an era of abundance – energy, manpower, and all that we are used to. As resources run out, innovative solutions will be born with a view in coping the crises, and we are seeing this trend growing across Asia. Coming April 2024, Hong Kong residents will be charged for rubbish disposal. With the intention of encouraging people to throw less away, the new scheme requires residents will need to purchase bags to dispose their rubbish or be fined HKD1,500. As unexpected heat waves ravaged Japan, demand for jackets and T-shirts with special cooling features has been soaring. Fan-jakketo, jackets with built-in fans, have been causing a sensation among outdoor workers to keep cool. From 2025 onwards, Taiwan will ban hotels the use of single-use plastic items such as lotions, combs, and toothbrushes to reduce plastic waste. By banning the provision of single-use travel items, plastic waste was speculated to reduce by approximately 2,100 metric tons per year. The trend is set to continue as crises cease to diminish, diversifying solutions will be born from ever-changing environment. Edge: Crisis Hacking

This new age is about progress over perfection, where we build ideas that don’t start and stop with the agency, but rather move out into the world to create a cultural revolution.   In this report, TBWA\Asia partners with TikTok, to inspire a new creative renaissance where brands embrace technology to meaningfully connect with new audiences, and create new experiences.   Embark on this journey with us, as we celebrate creativity, innovation, and cultural transformation. Download now: https://bit.ly/3r0EOR7    #CreativeRenaissance #CreativeImpact

We’re thrilled to be appointed as the creative agency of EcoCeres, Inc., a world leader in the bio-renewable technology that specializes in turning biomass wastes into green energy & materials! 🎉   With the launch of our B2B-focused specialty unit PLEX, we will be developing transformative brand strategy that truly reflects the pioneering work EcoCeres is doing and further promote the adoption of sustainable practices.   More details in the https://bit.ly/3r3VGWX .   #EcoCeres #TBWA #B2B #Partnership #PLEX

The future is being grown in a lab 🥼🧪🪴 While “all-natural” was once thought to be better for people and the planet, our current environmental reality calls for science. Let’s take a look at some of the leading companies in Asia offering sustainable lab-made solutions to our growing environmental challenges: 🐟 Avant Meats, Hong Kong’s first cell-based food tech company, has cultivated the region’s first cell-based fish fillet, providing a way to enjoy fish meat without harming animals. 🧺 Suzuran Medical Inc. in Japan has partnered with Boston’s startup, Galy, to introduce lab-grown cotton to any market worldwide for the first time. 👜 Singapore’s ProjectEx, the world’s first lab-grown exotic leather brand, is raising USD $1 million to develop lab-grown leather from animal skin cells. Edge: Lab-made World