iClick Interactive Asia Group Limited

Forget Everything You Knew: Hong Kong's New Spenders Are Here! The consumer landscape in Hong Kong is undergoing a dramatic shift. A wave of affluent mainland Chinese immigrants, known as ‘New Hongkongers’, is arriving in droves. Over 100,000 high-net-worth mainland Chinese immigrants arrived in 2023 alone, joining the existing 2.4 million. This rapidly growing demographic boasts impressive spending power, with many earning a median monthly income exceeding HK$50,000. But here's the secret: Their online world is different. (Swipe through to learn more!) Don't miss out on this lucrative opportunity! Download iClick's exclusive report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", and unlock the secrets to effectively reaching and engaging this powerful consumer segment. Full report: https://lnkd.in/gP7bWX2f #iClick #iCLK #iClickInsights #NewHongKongers #DigitalConsumerInsights #ChineseMedia #ChinaMarketing #HongKongMarketers

🎉 What an Incredible Experience at IAB Hong Kong C24! 🎉   We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking.   🌟 Event Highlights:   🤝 Thriving Connections at Booth #7: We loved meeting so many passionate marketers at our booth! Thank you to everyone who stopped by to chat about the latest in digital marketing and China marketing. Your energy and ideas truly made the event unforgettable!   💡 Inspiring INNOtalk: Our Business Development Director, Alison Shih, took the stage to share captivating insights on the evolving identity of the "New Hongkongers." Her presentation ignited thought-provoking conversations and underscored the necessity of adapting marketing strategies to effectively engage this emerging yet powerful audience.   ✨ Let’s Stay Connected! If you missed us at the event, don’t worry—reach out anytime! We’re excited to continue collaborating and exploring the future of digital marketing together. John Lo Starla X. Phyllis Wong Alison Shih Jaevis Yim Mario Chow Gary C. Crystal Sze To Carina Cho Athena PANG Claire Choi Yue CHAO Samantha Wong Rachael Lam #iClick #ICLK #iClickEvent #NewHongKongers #DigitalConsumerInsights #IABHK #C24 #DigitalFutureTogether #ChinaMarketing #Advertising

🌟 Exciting Update! WeChat Ads has broadened its targeting options for overseas audiences! 🎯🌍 Unlock new opportunities to connect new business travel audiences in Italy and Australia, as well as resident groups in Hong Kong, Macau, Taiwan, Singapore, and Malaysia. Now, brands can engage a massive and active audience of more than 4.7 million in these vibrant markets. Brands can effectively tap into this global audience by utilizing WeChat's dynamic ad formats—Moment Ads, Official Account Banner Ads, and Mini Program Ads. Don’t miss your chance to expand your reach 🚀 Contact us today to be among the first to leverage these new targeting options: https://lnkd.in/g8wkZSar #ICLK #iClick #Tencent #WeChat #WeChatAdvertising #ChinaMarketing #SocialMedia #Targeting 

iClick is proud to be a Silver Sponsor and Exhibitor at IAB Hong Kong C24: "Impact AI: The New Marketing Paradigm." With over 1,000 digital marketing professionals expected from across Asia, this event is a key opportunity for shaping industry trends, exchanging thoughts and networking.    Discover the Digital Power of New Hongkongers: Join our Business Development Director, Alison Shih, for an insightful INNOtalk: "Who are the 'New Hongkongers'? Is your content strategy ready for this new target audience?"   Time: 14:30 - 15:00  Location: N209-210   Visit Us at Booth #7:  If you're curious about connecting with this new consumer demographic or exploring any aspect of China marketing, we invite you to visit our booth! Our team is eager to engage in lively discussions, share valuable insights, and answer any questions you might have. We look forward to connecting with you!   Where to find us? Time: 09:30 - 18:30 Booth Number: 7   #iClick #iCLK #iClickEvent #NewHongKongers #DigitalConsumerInsights #IABHK #C24 #DigitalFutureTogether #ChinaMarketing #Advertising

Happy Moon Festival from all of us at iClick! 🏮🌕   Wishing you a joyful Mid-Autumn Festival filled with the warmth of family reunions and the brightness of the full moon. May this season bring you prosperity, happiness, and delightful moments with loved ones.✨ #iClick #ICLK #MAFGreetings #MidAutumnFestival

iSuite Insights: Unlocking China’s Summer Holiday Travel Trends 🏖️ Did you know China’s summer holiday travel market is booming like never before? According to data from Ctrip, domestic travel bookings have spiked, with searches for hotels and flight tickets up 20% year-over-year. Leveraging our iAudience and iFans data, we have tracked Chinese netizens actively engaged in the summer holiday travel. Key takeaways include: 1️. Surging Demand: China’s summer holiday travel market is experiencing strong growth, with a significant increase in both domestic and international bookings. Popular destinations include Shanghai, Beijing, Japan, and Hong Kong. 2. Xiaohongshu is the hub for travel inspiration: Over 214K notes related to summer travel were generated, with an average of 348K likes per day. 3. Engaging Travel Content: Travel brands like Didi, Fliggy, and Cathay are winning on Xiaohongshu with creative storytelling, value-driven promotions, and culturally rich content. 4. Chinese Traveler Preferences: Chinese travelers are gravitating towards family-oriented, wellness-focused, and culturally immersive travel experiences, seeking unique experiences and authentic reviews. Explore trending summer holiday travel topics and discussions on Xiaohongshu to tap into this booming market now: https://lnkd.in/g4QVv2jk #iClick #ICLK #ChineseTravelers #ChinaMarketInsights #iSuiteInsights #Xiaohongshu #RED #KOLMarketing #SummerTravel #TravelTrends

🌟 What a fantastic evening at the iClick x HK4As（香港廣告商會）Happy "ad" Hour at Bar 1906! 🎉   We were happy to gather industry peers to network over delicious drinks and canapés. 🍹✨Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.   A big thank you to HK4As for collaborating with us and to everyone who joined! Let’s keep the conversation going and continue to explore the exciting opportunities in our market.   #iClick #ICLK #iClickEvent #HK4As #Marketing #Advertising #Networking #NewHongkongers #HappyAdHour #Bar1906

🌟 Unlock the Marketing Potential of China National Day! 🌟   As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings! 🛍️✈️   📈 The trending hashtag #十一去哪儿 ( #WhereToGoDuringNationalDay) on Xiaohongshu is making waves, boasting an impressive 168 million impressions and 30.8k engagements in just the past month! With 253 new notes shared, there’s no shortage of inspiration for your holiday campaigns.   These notes can be categorized into three exciting types: 🌍Travel and Outing 👗Outfit Ideas 🍜Food Guide This data, powered by iClick’s Xiaohongshu data analytics platform, iFans, highlights the growing enthusiasm for travel and consumption during this festive period.   Now is the time to engage your audience! Connect with the iClick team to craft successful festive marketing campaigns that resonate with these interests and drive both online and offline sales this National Day! https://lnkd.in/g8wkZSar   #iClick #ICLK #iClickInsights #ChinaNationalDay #ChinaMarketInsights #Xiaohongshu #BrandMarketing #Shopping #Travel 

Midweek Break Alert! Join us and HK4As（香港廣告商會）for a Happy "ad" Hour at Bar 1906 on September 11th (Wednesday). Network with industry peers, enjoy drinks & canapés, and learn about the rising power of New Hongkongers! Register now to secure your spot! 👉 https://lnkd.in/gEmcvHSN #HK4As #HappyAdHour #NewHongkonger #MarketingInsights #HKNetworkingEvent

⛱️ Unveiling the Summer Travel Surge in the Car Rental and Self-Drive Market Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer. 🚗 Strong Domestic Travel: Car rental and self-drive orders within China during summer holiday surged by 40% compared to last year. Single-day orders hit a record high, with a 50% year-over-year increase, and the average spending per customer rose by 20% compared to last summer. 🚗 Overseas Travel Surge: Ctrip’s European car rental orders surged by 170% YoY. This year, coinciding with the Paris Olympics, car rental orders in Paris grew by 500% YoY. Other cities in France, such as Bordeaux, Marseille, and Lyon, also saw significant growth, with rental orders increasing by over 200%. 🚗 Gen Z Leads the Way: Growth among Gen Z was the most pronounced, with a 77% increase in car rental orders. Top travel destinations included major and emerging cities like Beijing, Shanghai, Chengdu, Guangzhou, and Shenzhen. Ready to tap into the booming Chinese travel market? Contact us today to learn how our tailored marketing solutions can help you connect with Chinese travelers around the globe:https://lnkd.in/gVc-ffFK #ICLK #iClick #iClickInsights #MarketInsights #ChineseTravelers #OTA #SocialMedia #ChineseMedia #ChinaMarketing