Breville | Sage

Hello Redditors on LinkedIn! This is a first for Breville | Sage and we couldn't be more excited. We know online forums are an ideal platform for people to bond over their hobbies and niche subject interests, and we've seen our cult espresso machines generate huge buzz in the coffee communities. Today, we are hosting a special Ask Me Anything on Reddit, where a compiled panel of our esteemed experts will be on hand to answer any and all questions about our newest, and most sophisticated espresso machine, the Oracle Jet. Our expert line-up: - Yuen Chin Senior Global Category Manager for Espresso - Matthew Davis Coffee & Espresso Product Expert  - Jason Bi Mechanical Design Engineer Congratulations and thank you to our global category experts for giving their time to join this innovative approach to B2C marketing.  Join us - September 25 from 2 - 3pm PT (USA) bit.ly/3MVNjUG

We are so excited to elevate the at-home barista experience with our newly launched Fast-Track Barista Pack, a service-driven bundle providing our customers with everything they need to make cafe-quality coffee at home — the machine, the beans and the skills.    Despite sounding like a simple proposition — an easy 1-2-3 steps, if you will — transforming the way espresso machines are traditionally bought and sold is a bold undertaking, and in turn, a big job for the marketing team.    We needed to ensure our Fast-Track Barista Pack messaging was clear and memorable and Breville | Sage couldn’t be happier with our punchy, funny hero campaign asset produced by Emotive | Creative Agency that executes the promotional narrative with humour and a little surrealism.    Find everything you need to be a home barista with our Fast-Track Barista Pack. (And just remember people, that’s beanz with a Z) Learn about the Fast-Track Barista Pack in your region👇 🇦🇺 bit.ly/47qTbPn 🇺🇸 bit.ly/3XNNYy1 🇬🇧 bit.ly/3Tuh0jm 🇩🇪 bit.ly/4gtmSmX

Introducing the Fast-Track Barista Pack! 🙌 We're here to transform the way espresso machines are sold, offering a complete service-driven bundle that delivers the full specialty coffee experience at home. Traditionally, these appliances have been sold as standalone products, but we recognise that true specialty coffee at home requires more than just great equipment—it’s about the perfect synergy of machine, beans, and know-how. That’s why we've curated the Fast-Track Barista Pack, combining everything you need to craft exceptional coffee, just like a professional barista. This all-in-one bundle ensures that every coffee enthusiast, from novice to expert, has access to: 1. The right machine 2. The best specialty coffee beans 3. Barista-level skills Breville | Sage invites coffee lovers everywhere to be part of this exciting new chapter in home brewing. Learn about the Fast-Track Barista Pack in your region👇 🇦🇺 bit.ly/47qTbPn 🇺🇸 bit.ly/3XNNYy1 🇬🇧 bit.ly/3Tuh0jm 🇩🇪 bit.ly/4gtmSmX

At Breville | Sage, we are dedicated to fostering a culture of mental health awareness and open conversations. For this R U OK? Day, we were privileged to host Jazz Thornton, a passionate advocate and mental health expert, who shared her profound insights and personal journey with us.   Jazz’s story underscores the critical importance of supporting each other and maintaining an open dialogue about mental health. With 1 in 5 Australians experiencing mental health issues annually and over 3,000 lives lost to suicide each year, it’s clear that we need to address mental health with urgency and compassion.   Thank you, Jazz, for inspiring us and highlighting the power of meaningful conversations. Remember, every interaction matters. Let’s continue to prioritize mental health and support one another every day. #RUOKDay #WellbeingAtWork #StartTheConversation 💚

At Sage, we know with absolute certainty that the finest in-home coffee experience starts with quality, freshly roasted beans as the cornerstone of the process.   That’s why we’re thrilled to announce the launch of beanz.com by Sage in Germany. Beanz.com.de has been thoughtfully designed to help our German customers discover, purchase, and subscribe to freshly roasted coffee from 13 of the country's finest specialty roasters, offering more than 50 incredible coffee products. We’re now ready to elevate the home coffee experience for our customers in our fourth market—and our first non-English one.   Beanz.com is more than a marketplace—it's an opportunity to explore, experience, and savour the craft of coffee, with a promise that you'll never have to settle for anything less than perfection.   From bean, to cup, to you. Visit www.beanz.com/de-de and unlock your perfect brew.

Thank you, Sydney! When Maison Balzac and Breville | Sage APAC teamed up, minds met over seriously good espresso martinis to celebrate Maison Balzac's indelibly chic new L'Espresso Martini glassware collection and our Oracle Jet espresso machine—complete with cold brew functionality. Cue crema-topped cocktails served in impeccable glassware. We were thrilled to partner with such a talented team who clearly know how to throw a party as we celebrated the launch of these luxury products. Following our soirée, the Oracle Jet was set up in Maison's flagship Sydney & Melbourne stores, serving free coffee to customers who were also given a generous 20% in-store discount; a fabulous way to spend a Saturday morning! Thanks to our publicity powerhouses who brought it to life, Breville | Sage PR & Partnerships Manager Chiara Greensill, Maison Balzac PR & Content Manager Sara Pull & The Cru #Breville #OracleJet #MasterEveryMoment

Empowering Our Retail Partners with Hands-On Training! 🙌 At Sage, we had the pleasure of welcoming 35 John Lewis & Partners colleagues to our #SageStudios for an immersive training session led by our Sales Training & Experience Manager, Sandra Duncan and supported by Luke Lane. During this event, our retailer colleagues got hands-on with our latest food processor, the Paradice 9, and coffee products. Here, they create easy and tasty meals, all the while gaining direct experience and knowledge to better serve their customers. "We understand the crucial role that training plays in empowering our retail partners. At Sage, we're dedicated to providing top-notch training sessions to ensure our retailers are well-equipped with the knowledge and confidence to excel. It's always a pleasure to see the excitement and involvement of our partners as they experience our products first-hand." – Sandra, Sales Training & Experience Manager, EMEA. Thank you to the John Lewis team for joining us, and we look forward to continuing our journey together, as we bring thoughtful design to coffee lovers and inspired home cooks. #SageAppliances #RetailTraining #JohnLewis #HandsOnExperience #ProductTraining

We're still buzzing from our Melbourne event, and not just because we were knocking back coffees after 5pm. To celebrate the launch of our new, sleek and sophisticated Oracle Jet espresso machine, Breville | Sage arrived in Australia's unofficial coffee capital to host a panel of design experts who shared their insights on how form and function drive exceptional design. In the hot seats were: - Head of Industrial Design at Breville | Sage, Chris Hardy - Founding Director of Bergman & Co., Wendy Bergman - Founder of Ma House, Ben Moody - MC of the event, Founder and Editor of The Design Files, Lucy Feagins Guests were invited to make themselves at home inside the inspired walls of Collingwood's eclectic Ma House, with Espresso Martinis and Coffee Negronis on offer from the team at Grada. Coffees, espressos and affogatos pulled by the ST. ALi Coffee Roasters folk. Brought to life by the dream team at Project Hutton and lead by Breville | Sage's AU PR & Partnerships Manager, Chiara Greensill. As the night progressed, the party kicked off and good coffee was made even better by good company. Thank you to all who joined us.

JB Hi-Fi bringing drama to their headlines. We love it! If you haven't learned how our new Oracle Jet can revolutionise your morning coffee routine yet, have a read👇

The Oracle Jet is our most sophisticated espresso machine yet. But how to transform complex technology into clear and compelling consumer propositions? See our creative global campaign launch here 👇 (The Cowboys)