As a marketer, there is nothing more frustrating than underperforming advertising spend. You log onto your ad platform, and your stomach drops as you see your customer acquisition costs (CAC) have gone through the roof.
Luckily, modern advertising platforms offer a range of features that can be used to improve your performance marketing campaigns. One of the most popular (and easiest to implement) is suppression audiences. A suppression audience is a group of customers negated from campaign targeting to ensure they aren’t shown ads.
Suppression audiences can be made up of various segments like previous purchasers or churned customers. Regardless of the specific segmentation, the concept itself is relatively simple; you define who you do NOT want to target.
This playbook will walk through how you can use Hightouch to quickly build and sync suppression audiences to Facebook Campaigns–all without needing to know SQL or pulling CSVs.
