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Use cases
Sync data from Google Cloud Storage to Marketo
- Sync data about users and accounts into Marketo to build hyper-personalized campaigns
- Keep your Marketo account updated with fresh data from your warehouse
- Deliver a unified experience by bringing in data from other customer touchpoints into Marketo
What Marketo objects can you sync to?
Leads
The Marketo Lead’s API provides a large set of capabilities for simple CRUD applications against lead records, as well as the ability to modify a lead’s membership in static lists and programs, and initiate Smart Campaign processing for leads.
Companies
Companies represent the organization to which lead records belong. Leads are added to a Company by populating their corresponding externalCompanyId field using Sync Leads or Bulk Lead Import endpoints.
Opportunities
Marketo exposes APIs for reading, writing, creating and updating opportunity records. In Marketo, opportunity records are linked to lead and contact records through the intermediate Opportunity Role object, so an opportunity may be linked to many individual leads.
Custom Activities
Custom activities help you track an activity that isn’t related to a Marketo form, email, or landing page. Want to track when someone deposits a check? Use a custom activity. Want to keep tabs on when someone attends a webinar? Use a custom activity.
Static lists
Static lists are one of the most simple and useful features of Marketo. They are simply a list of names from your Database. You will find plenty of reasons to use them.
Campaigns
Hightouch allows you to trigger campaigns through Marketo Campaign API with records in your model.