Google Digital Marketing & E-commerce Certificate
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate in digital marketing from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online — and discover how to effectively utilize AI in marketing.
- No relevant experience required
- 100% remote, online learning
- Under 10 hours of study a week*
Trin H., a Google Digital Marketing & E-commerce Certificate graduate
Get a job in digital marketing or e-commerce, with help from Google
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$66,000
median salary in digital marketing and e-commerce (0-5 years experience)1
132,000
open jobs in digital marketing and e-commerce1
Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
- Marketing coordinator
- E-commerce associate
- Paid search specialist
- Email marketing specialist
- Media planner
- Digital marketing specialist
Learn more about the certificate
Digital Marketing & E-commerce Certificate
This fully online certificate in digital marketing teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, X (formerly known as Twitter), Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information. All Google Search features taught are publicly available. You can learn more in official Google Search documentation.
You’ll learn about:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
- Using AI to boost productivity
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NOW FEATURING AI TRAINING
Harness the power of AI in digital marketing & e-commerce
Learn how to use AI to:
- Help develop a marketing strategy or plan
- Help conduct market research
- Help make data-driven campaign decisions
- Generate email marketing or newsletters
- Generate website copy variations for A/B testing
Preview the certificate material
The foundations of digital marketing
Discover what it takes to build a successful career in digital marketing and e-commerce. In this Google digital marketing course, you’ll learn how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers. You’ll also discover how to effectively use AI for marketing.
The full certificate program includes:
- Hands-on projects
- Quizzes and assignments
- Regular assessments
Get on the fast track to in-demand jobs with top employers
Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.
Complete online certificate courses, at your own pace and time.
Access career resources like coaching sessions, mock interviews, and a resume builder tool.
Share your resume and get connected with national and local employers.
CONNECT WITH 150 TOP EMPLOYERS, INCLUDING THESE:
Frequently asked questions
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.
E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.
The different types of digital marketing include...
- Content marketing
- Search engine optimization
- Search engine marketing
- Affiliate marketing
- Email marketing
- Social media marketing
Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.² Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.
A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...
- Social media marketing
- Email marketing
- Advertising
- Marketing analytics and measurement
- Audience research
- Planning, creating, and publishing content
- Analyzing data
Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.
You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios.
After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.
The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.
The digital marketing and e-commerce courses included in the curriculum are...
- Foundations of digital marketing and e-commerce
- Attract and engage customers through digital marketing
- Content marketing
- Email marketing
- Marketing analytics and measurement
- Build, launch, and manage e-commerce stores
- Develop and maintain customer loyalty online
You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.
The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. Earn a certificate in digital marketing and get on the fast track to a new career.