Creating Seamless Buying Experiences Using Invoca Call Data with Adobe Analytics Snippet Title Here
On-demand Virtual Breakout Session
In this virtual breakout session, you’ll learn how Evolytics, winner of Digital Analytics Association’s Top Analytics Agency award, helped eHealth achieve a 20% increase in conversions, 20% lower CPA, and save $3 million dollars by bringing Invoca call data into Adobe Analytics.
Session topics include:
- High-level overview of Invoca Call Analytics
- Integrating Invoca call data into Adobe Analytics and Target, Google, Bing, Facebook, Search Ads 360
- eHealth’s challenge of delivering a positive customer experience, profitably
- Tips from Evolytics’ Jim Bradley on setting up the Invoca tag, webhooks, conversion funnels, Adobe Data Sources and Classifications
