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funnel-analysis

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Metrocar is the final project of MS's Data Analyst course. By identifying user drop-offs, implementing dynamic pricing, and recognizing key user segments for targeted marketing, this project demonstrates my ability to enhance revenue and improve user experience.

  • Updated May 23, 2024

The object of this project is to analyze website data with over 30,000 users and more than 1,188,124 pageviews to evaluate website performance and to understand product level performance. I use conversion funnel analysis to understand customer behavior in order to improve website traffic via different channels.

  • Updated Dec 30, 2023

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