Instagram advertising falls into three big buckets:
- Directly from the Facebook Ad Manager. These are the normal ads that show up in your feed. You can use Facebooks targeting/segmentation tools to target your niche.
- Product Placement with Influencers. Brands can directly reach out to influencers and negotiate specific partnership deals with them. This requires a large influencer with a significant personal brand.
- Purchased posts. For smaller influencers, companies can directly reach out to them and purchase a post on their account for a certain amount of time. This post shows up just like any other post that the influencer makes (ie. it is not tagged as an ad). The influencer then takes down the post after the negotiated time period has expired.
This project looks to automate the third category.
Some of the influencers in this category are curated/reposting content. This presents and opportunity to automate since this content is not tied to any specific person/brand (ie. it wouldn't look weird posted by someone else).
We will create meta accounts that are aggregates of these aggregating accounts.
- Tool to periodically scrap posts from aggregating influencers
- Tool to build a feed out of these scraped posts
- Ability to upload this curated feed to hootsuite to go in account