Accenture is an experienced firm which provides professional strategy, technology and consulting services for clients all over the world and have long term cooperation with Australia’s most successful organisations. Accenture is dedicated to helping clients gain initiative in market competition and turn the client’s ideas to business values.

Accenture have been thinking of how to make improvements to traditional printed posters/pamphlets which wastes natural resources and are difficult to update when information becomes outdated. As a result, they are usually expensive, inefficient, unattractive and environmentally impactful. However, digital posters with AR technology can help to solve these problems and give clients a new and engaging reading experience.

Accenture have been thinking of how to make improvements to traditional printed posters/pamphlets which wastes natural resources and are difficult to update when information becomes outdated. As a result, they are usually expensive, inefficient, unattractive and environmentally impactful. However, digital posters with AR technology can help to solve these problems and give clients a new and engaging reading experience.

B. Objectives

The objective of this project is to further develop on the mobile phone-based application for AR poster viewing developed during the previous semester to solve the problems of traditional posters. To provide accurate and up-to-date information to the user, poster modification can be uploaded to replace obsolete poster elements. Last semester, the mobile application successfully scanned and provided information of a poster to users.

This semester, through this project, we want to gain further experience in real-world business methodologies, issue analysing and application development to make our application more attractive, intelligent and user-friendly.

The following are detailed goals of our team for this semester. To attract more users, the application increase features that users such as poster provider and consumers can engage. The final product will include functions that involves contribution of users such as poll and questionnaire. For intelligent, the system would apply machine learning algorithms to recommend the posters based on the favourite one of users, the system would analyse the user habits and the user hobbies, and recommend them with the posters which have high similarity with their favourite ones. For user-friendly, better user interface would be developed to make the application look nicer, and more realistic AR models would be built this semester, the whole UI would be redesigned and make it more looks more commercial, some UI will be placed on top of the poster to help display further relevant information. This will be done through customer research and user testing to ascertain whether user interface is easily used by users.

In the next three months, throughout the project, we will research on better UI , faster response(through new server), more intelligent (through machine learning), more user-friendly (through the overall improvement of user experience), internal and external testing (fix possible bugs). The final application would contain the main functions of poster viewing through scanning the physical poster, but also viewing a poster in diverse ways, poster saving, sharing and updating, and recommendation posters through favorite.

Accenture is a company that focuses on improving existing organisations business models and driving entrepreneurship. They interact with the project through supporting and guiding the AR poster reader’s development.

Accenture expects to have a professional proof of concept application developed by the end of the semester that solves the problem statement. This application would utilise AR technology to display a digital poster which is personalisable to the user and allow for an interactive experience.

Accenture will be able to provide extended support to companies Accenture is providing service to.

As per instructions by Accenture, we were to focus on developing using a use case where the users are university students. University students focus on viewing the posters for entertainment, educational or academic purposes. They interact with the project though downloading the app and using it to view the AR posters.

Students expect the application would utilise AR technology to display a digital poster which is personalisable to the user and allow for an interactive experience.

Students can obtain relevant details that cannot be covered by a traditional poster.

The poster provider is an individual/organisation that is interested in advertising an event or product. They interact with the project through supplying a digital poster design that could be displayed through the application.

The business partner expects a service to display their digital poster. The service includes accepting a certain form of digital poster, displaying said poster on an application through AR technology and providing a platform for sharing the poster. The poster provider will also have access to feature allowing them to update the information on their posters.

The business partner may save cost by minimizing the waste, such as reprinting a poster due to an update or minimizing the copy of the posters to print. It is possible for the business partner to display and give information to user in diverse ways and allows for a more interactive user engagement.

The communication tools we use is the Slack

We put our documents on Google Drive which includes seven folders:

• Archive: legal documents and team information
• Audit: Audit detail information
• Development: Technical document description
• Meeting Notes: Meeting notes for each week within group and with clients
• Research: "Project Research" and "S.W.O.T Analysis" of SDK selection
• Sprints: development goals for different sprint of the project
• Trello Document: Trello descriptions and the meaning of formats and one "Acceptance Criteria for Essential Tasks"

We schedule our development through Trello. To find a detialed description please refer to the Trello Card Formatting document.

All the corresponding code are on GitHub, in the folder named "ARPostReader"

• Decide on the new features of application development.
• Do customer research.
• Application can be personalised for users.
• Update posters.
• Design all the possible functions of our application.
• More tests on the essential functions.
• Attempt to use Machine Learning Algorithms for recommendation.
• Test the whole application.
• Document all the new functions.
• Improvement on code quality.
• Improvement on user interface.

Please see the table of Deliverable Schedule above

• Reliability: Poster recognition problem due to external factors (e.g. lightning, paper material,etc).
• Workload: time arrangement, four course simultaneously, each students have set amount of workload per week.
• Budget: $300 limitation set by techLauncher.

• Github
• Navicat for Mysql
• Adobe Illustrator
• Unity platform
• Unity Asset Store
• MySQL
• Euforia (The New AR SDK)

Please take a look at SoW file.

• Phone, Android Studio for Business
• Apple platforms has potential publishing cost
• Cloud Server Costs, domain name costs
• Printing costs

Design a complete AR Reader that could be pushed to the market and be used by government agencies.

To provide efficient, user-friendly and environmentally friendly medium to provide information for users by utilising AR technology.

• To identify the key information and provide that information to the users.
• To identify and understand stakeholders’ needs and interests to provide satisfying user experience.
• To provide a customised and easily accessible product for the users.
• To ensure the reliability, by providing safe on-time services.
• To provide services with differentiated features from other products.
• To achieve efficiency by providing the solution to minimize the use of environmental resources and reduce cost.
• To manage the time and the budget by planning and removing unnecessary spendings.
• To increase motivation of the internal team.
• To ensure constant flow of the progress.
• To ensure communication between the whole team.

Last semester, AR Poster Reader has successfully developed a mobile application, HeyPoster. It utilises augmented reality technology to recognise poster and display key information from the poster while providing an interaction between a poster and a user.

For the convenience of users, user can create their own account, upload and favorite posters.

User interface was also developed in reasonable manner. Thus, users can easily recognize their functionality.

The AR Poster Reader team should aim to improve on user interface and provide further features that will differentiate the application to traditional paper poster. The team should work on customer research, user testing, update function, and personalisation. Thus, the application can attract more customers.