Marie-Reine Seshie, MBA
Accra, Greater Accra Region, Ghana
5K followers
500 connections
About
Business leader with Over 9 years of experience in Start Ups, Growth Strategy, Brand…
Contributions
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You're facing resistance from a key B2B stakeholder. How do you navigate changes in the marketing strategy?
Resistance for me usually indicates there is a disconnect somewhere. The goal here would be to figure out where the disconnect is coming from and solve that. Is there an objective they have in mind that they don't see strongly being covered? Is there a piece of messaging that is making them uncomfortable? Is there worry the strategy is not sufficient to meet their goals? You want to ask “Why?” until you get to the bottom of it and can find a mutual solution.
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How can you creatively generate leads for your sales prospects?
You can also start your own business community after you have a few early customers. Community provides an opportunity for custiners to engage intimately with your brand and builds trust as users see they are part of a group of people who equally love your product. Referrals also become easier as these esrky users need inky invite prospects to join this community versus having to convince them to use a product The community also provides extremely valuable insights and feedback to the business as you refine your value propositions and your product. Ultimately a user goes where they see value. So always sense check to ensure that your community is constantly creating value for the members!
Activity
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𝗜𝘁'𝘀 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗮𝗴𝗮𝗶𝗻! - 𝙇𝙚𝙩'𝙨 𝙢𝙚𝙚𝙩 𝙞𝙣 𝘾𝙖𝙥𝙚 𝙏𝙤𝙬𝙣 I am super excited to be heading to Cape Town…
𝗜𝘁'𝘀 𝘁𝗵𝗶𝘀 𝘁𝗶𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗮𝗴𝗮𝗶𝗻! - 𝙇𝙚𝙩'𝙨 𝙢𝙚𝙚𝙩 𝙞𝙣 𝘾𝙖𝙥𝙚 𝙏𝙤𝙬𝙣 I am super excited to be heading to Cape Town…
Liked by Marie-Reine Seshie, MBA
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It's funny to admit, but I rarely take pictures. Looking back, I realize I missed capturing some of my best moments—left only with memories as proof.…
It's funny to admit, but I rarely take pictures. Looking back, I realize I missed capturing some of my best moments—left only with memories as proof.…
Liked by Marie-Reine Seshie, MBA
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This Nigerian financier and investor is unlocking high-growth opportunities for entrepreneurs in Africa. His work has directed essential capital…
This Nigerian financier and investor is unlocking high-growth opportunities for entrepreneurs in Africa. His work has directed essential capital…
Liked by Marie-Reine Seshie, MBA
Experience
Education
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MIT Sloan School of Management
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Marketing and Pricing | Negotiation | System Dynamics | Disciplined Entrepreneurship | Finance | Sustainability
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Activities and Societies: Entrepreneurship and Innovation Society | Finance Club | Kitchen Committee | African Society | Community Service Club
Services Marketing | Financial Analytics | Supply Chain Management | Data Modeling | Advanced Managerial Analytics | Global Management | Digital Marketing | Managerial Accounting | Leadership | Managerial Finance | Advanced Strategy | Operations
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Activities and Societies: . Economics Students Association . Pax Romana KNUST local Choir . Engaged and represented school in the Annual Universities games as an athlete
Licenses & Certifications
Volunteer Experience
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Social Media Marketing Manager
ASB African & Caribbean Foundation
- Present 3 years 6 months
Economic Empowerment
Spreading the word about the work we do at the ASB AFCA Foundation: Giving back and empowering the marginalized in Africa and the Caribbean!
Publications
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Why minority women are dominating the entrepreneur landscape right now and why it matters
Hardford County Women Magazine
You might not know it, but Ghana, Africa leads the world in creating female entrepreneurs. And as someone who was born there, it is heartwarming to see the global data telling a story I already know: women, and especially minority women, are taking up more and more of the entrepreneurship world. Finally!
It’s a worldwide trend, believe it or not, and it’s starting to make for legitimately high-functioning, diverse colleagues — like me and my coworker, Sarah, a Chinese-American who’s just…You might not know it, but Ghana, Africa leads the world in creating female entrepreneurs. And as someone who was born there, it is heartwarming to see the global data telling a story I already know: women, and especially minority women, are taking up more and more of the entrepreneurship world. Finally!
It’s a worldwide trend, believe it or not, and it’s starting to make for legitimately high-functioning, diverse colleagues — like me and my coworker, Sarah, a Chinese-American who’s just driven as I am. Ghana has one of the highest percentages of women entrepreneurs in the world according to the Mastercard Index of Women’s Entrepreneurship; China is a place where 55% percent of Chinese technology startups are founded by women. More than 51% of WeWork China’s members identify as women, compared to an average of 47% worldwide. Out of the ten richest self-made women in the world, seven are from China.
Their dominance is only “suddenly” apparent because, for a long time, nobody was really paying attention to us. But why not? Women are innately innovative thinkers and collaborative problem solvers. Women have always possessed a lot of grit, emotional intelligence and have always been entrepreneurial. -
My Story, Q&A
Lead Up for Women
To make a long story short: three things. Hard-working, open-mindedness, and having a support system.
I have always been very determined, hardworking, and eager to do things for myself - even from a very young age. I believed If I put in the hard work, then God would make me flourish. So wherever I found myself, I gave it a 101%, regardless of what it was.
Here's an example: when I finished my MBA, I interviewed for a job as a company's Head of Marketing. During the interview…To make a long story short: three things. Hard-working, open-mindedness, and having a support system.
I have always been very determined, hardworking, and eager to do things for myself - even from a very young age. I believed If I put in the hard work, then God would make me flourish. So wherever I found myself, I gave it a 101%, regardless of what it was.
Here's an example: when I finished my MBA, I interviewed for a job as a company's Head of Marketing. During the interview process, my interviewer made it known that I did not have the level of experience they needed for the role, but he could see how passionate and motivated I was. So: he was willing to take me on in a three-month internship period, and if I did well, I could be promoted to the Head of Growth. I would be given a stipend, not even close to a quarter of what I was expecting to earn after my MBA. Some people told me not to take the job because it was a cheat and underpayment for my effort and education.
But I was honest with myself — I did not have the requisite experience, but I wanted to learn and grow in that space, and this was the best company to learn at. So I took the internship role, worked as hard as I could. After three months, I became the Head of Marketing, skipping the growth role entirely! And that job is the reason I'm currently the Head of Marketing at this awesome company I now work for, Supplied.
The entire journey, I've had a wonderful support system: my six siblings, my parents, and close friends. They have always supported every decision I made and given me the boost I needed to succeed. -
My 5 Important Steps to Start Your Own Ecommerce Business
swaay.com
Finally! 💃"
That's my reaction when I see the buzz about women, especially minority women, getting attention on the entrepreneurship landscape. It's high time the world makes bets on us. Minority women's domination of the entrepreneurship landscape is only "suddenly" apparent because, for a long time, nobody was really paying attention to us, even though women are innately innovative thinkers and collaborative problem solvers. Women have always possessed a lot of grit, emotional…Finally! 💃"
That's my reaction when I see the buzz about women, especially minority women, getting attention on the entrepreneurship landscape. It's high time the world makes bets on us. Minority women's domination of the entrepreneurship landscape is only "suddenly" apparent because, for a long time, nobody was really paying attention to us, even though women are innately innovative thinkers and collaborative problem solvers. Women have always possessed a lot of grit, emotional intelligence, and have always been entrepreneurial.
The rise of social media has significantly helped female entrepreneurs to build and grow their businesses. We now can sell live on Facebook and Instagram and even create storefronts on these platforms all from home — giving some women some flexibility to juggle multiple activities.
Honors & Awards
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World Summit Awards
World Summit Awards
Recognised for contributions to advancing SDGs
Languages
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English
Full professional proficiency
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French
Limited working proficiency
More activity by Marie-Reine
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Cladfy Inc. (Techstars '22) is a finalist at this year’s Singapore FinTech Festival and we’ve spent the past week being inspired by the incredible…
Cladfy Inc. (Techstars '22) is a finalist at this year’s Singapore FinTech Festival and we’ve spent the past week being inspired by the incredible…
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Connecting the dots between Financial Risk Management and Sustainable Strategies is what drives my work and MTN’s 2024 Sustainability Week ‘Bright…
Connecting the dots between Financial Risk Management and Sustainable Strategies is what drives my work and MTN’s 2024 Sustainability Week ‘Bright…
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In 2022, Techstars shared with me their ambitions to establish a presence in Lagos in partnership with Asset & Resource Management Holding Company…
In 2022, Techstars shared with me their ambitions to establish a presence in Lagos in partnership with Asset & Resource Management Holding Company…
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I am thrilled to begin my Executive MBA at the University of Oxford, an institution with nearly a thousand years of history in shaping leaders across…
I am thrilled to begin my Executive MBA at the University of Oxford, an institution with nearly a thousand years of history in shaping leaders across…
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Allow me to go back to a safe space. The notion of safe space isn't something I consider often. From a young age everything has seemed like a…
Allow me to go back to a safe space. The notion of safe space isn't something I consider often. From a young age everything has seemed like a…
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Over the weekend, I was awarded with the Woman In Tech award by Women's Choice Africa for the work we have been doing in providing technical and…
Over the weekend, I was awarded with the Woman In Tech award by Women's Choice Africa for the work we have been doing in providing technical and…
Liked by Marie-Reine Seshie, MBA
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Happpppy Birthday to my Co-founder Eniola!!!😀😀😀😀. The real Alajo (Thrift Operator)!!! Alajo's story started in 2019, Eniola and I attended the…
Happpppy Birthday to my Co-founder Eniola!!!😀😀😀😀. The real Alajo (Thrift Operator)!!! Alajo's story started in 2019, Eniola and I attended the…
Liked by Marie-Reine Seshie, MBA
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It was a pleasure to join Frederic Albrecht, CEO of Norfund’s portfolio company CBI Ghana Ltd., at Ghana Private Equity and Venture Capital…
It was a pleasure to join Frederic Albrecht, CEO of Norfund’s portfolio company CBI Ghana Ltd., at Ghana Private Equity and Venture Capital…
Liked by Marie-Reine Seshie, MBA
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Thank you, Scio Network, for the warm handoff. We're honoured to celebrate hashtag #25YearsDeveloPPP, a testament to its enduring impact and success.…
Thank you, Scio Network, for the warm handoff. We're honoured to celebrate hashtag #25YearsDeveloPPP, a testament to its enduring impact and success.…
Liked by Marie-Reine Seshie, MBA
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This one is special! I'm excited to announce that we have secured a partnership with one of Africa's largest restaurant operators Eat'n'Go Ltd. Eat…
This one is special! I'm excited to announce that we have secured a partnership with one of Africa's largest restaurant operators Eat'n'Go Ltd. Eat…
Liked by Marie-Reine Seshie, MBA
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The Madica team is growing and we currently have 2 open roles! We're well on our way to building the most diverse portfolio of startups on the…
The Madica team is growing and we currently have 2 open roles! We're well on our way to building the most diverse portfolio of startups on the…
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