#new Sandoz
This week, Sandoz listed on the SIX Swiss Stock Exchange to become an independent company. What better way to launch this new chapter than with a refreshed brand, one that truly embodies our renewed focus and unwavering ambition to shape the future of healthcare? Our brand aligns with our core Purpose: Pioneering access for patients. Some of the key elements of our refreshed brand include: 👉 The iconic Sandoz logo, though in a lighter, more contemporary iteration 👉 The familiar blue color, which mirrors our renewed sense of purpose and commitment. 👉 The newly introduced "supercrops": close-ups of the letters from our logo, which create a distinctive visual identity and symbolise our dedication to nurturing growth and cultivating innovation. These are inspired by the great history of Swiss graphic design, in particular the playful typographic deconstructions by the likes of Armin Hofmann and Josef Müller-Brockmann. This refreshed brand is a bold step forward, honoring our rich heritage and embracing the promise of an independent future. With our unwavering commitment to #PioneeringAccess for patients, a renewed visual identity, and an ambition to stand out in the industry, the #NewSandoz is poised to continue its legacy of medical firsts and to make a positive impact on healthcare worldwide.