Post de TRANOÏ

We are delighted to present 'All Tied Up', the latest April issue of VO , now available! In this issue we talk about the culture and value of jewellery today, the importance of preserving a renewed classicism and macroeconomic scenarios from East to West, with a special focus on Angola. Read my editor's letter through the link below VO Jewels & Luxury Magazine

⏰It’s women’s time to shine 🌟. Let’s look at how the world of watchmaking is benefiting from the energy and creativity of female movers and shakers. In this article, we’re turning the spotlight on three leading ladies: Alcée Montfort ⌚️ of Maison Alcée, Nousseïma Baraket who is the brains behind Buci, and Pauline Laigneau who heads up the Gemmyo jewellery brand that has recently launched a timepiece collection. Read on to find out more about how these women watchmakers are making the sector tick. #Watchmaking #FrenchBrands #WomenWatchmakers

We support #CircularEconomy in quite a complex range of processes - and we are proud to be partners with ID Genève Watches! Drop up a note about where you want to get rid of labels and ink - and we will get back to you! #SwissInnovation #CircularEconomy #NanoReplication

The first British exhibition dedicated to Gabrielle Chanel Paris, September 15, 2023 - The fashion world is in turmoil... Paris, September 15, 2023 - The fashion world is in turmoil as the Victoria & Albert Museum in London unveils its latest flagship exhibition, paying tribute to fashion visionary Gabrielle Chanel. In an era dominated by immediacy, Chanel's "British moment", as described by Bruno Pavlovsky, Chanel's president of fashion, reminds us that the real style is timeless. Back to the Origins As modern as ever, Gabrielle Chanel's fashion goes through the ages with grace. Affectionately named "Miss" by Pavlovsky, the legendary designer, although never having been married, has left an indelible mark on fashion. His ability to merge tradition and avant-gardeism continues to amaze. Nearly 200 of his looks, some dating back more than a century, are currently presented. What is striking is that many of them could effortlessly be worn today, attesting to the sustainability of his work. The Continuous Journey of the Exhibition After a reselling debut at the Palais Galliera in Paris in October 2020, the exhibition ventured into Melbourne, Tokyo, and now London. At each stop, a new dimension is added, with London integrating 60 new looks. Pavlovsky, even after more than three decades at Chanel, admits that he is "always surprised" by the extent and depth of Gabrielle Chanel's legacy. Chanel and Lagerfeld: An Iconic Relationship This new British chapter for Chanel came just a few months after the closure of the exhibition dedicated to Karl Lagerfeld at the Metropolitan Museum. Although Lagerfeld played a decisive role in Chanel's narration for decades, this new exhibition reminds us that it is Gabrielle Chanel who is the real pioneer of fashion. Heritage Meets Modernity. At the heart of Chanel's identity is a delicate balance between heritage and innovation. Pavlovsky emphasizes the importance of heritage in modernity today, while adding a touch of originality. "It's not about the past, it's a way to reintroduce what has been done into what we do," he notes. Manchester: Next Step for Chanel In a bold gesture, Chanel's next Métiers d'Art show will be held in Manchester, a city rich in its cultural and musical contributions. For Pavlovsky, this decision is part of a cultural commitment approach, echoing the pioneering spirit of Gabrielle Chanel. In conclusion Gabrielle Chanel's deep ties with the United Kingdom, her ability to reshape fashion conventions, and her still living heritage are all reasons to celebrate. At a time when relevance may seem ephemeral, the V&A exhibition reminds us that real fashion, the one that dares and dreams, never ages. Victoria & Alfred South Kensington

“Trends that are popularized by Black culture:Part 3“✨ “From Baby Phat to Beyoncé’s Ivy Park, velour tracksuits have been a style staple since the late ’90s and early ’00s, embraced by icons like Destiny’s Child and Alicia Keys. But tracksuits had long been a big part of streetwear with rap group RUN DMC making a black Adidas tracksuit one of the most popular trends. The tracksuit has had a strong comeback with Beyonce launching her own brand, Ivy Park, alongside Adidas with each collection selling out within a matter of days. Tracksuits aren’t only a part streetwear, but also loungewear that has been a major trend with the COVID-19 pandemic. Celebrities like Kim Kardashian are designing their own line of loungewear that is bringing back the velour tracksuit to wear inside the house or on a grocery run. Image source: pinterest Music source- gimme gimme brittany spears —————————————————————— #velourtracksuit #blacktrends #FashionInnovation #AfricanFashion #afwmiddleeast #afwme #africafashionweekdxb #afwdubai #afwgcc #mydubai #mycity

At the Met Gala, the Fantasy Was Intact. Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles. Instead, the carpet resembled a lush garden, with a number of the attendees taking a literal approach to the “Garden of Time” dress code with floral-covered looks. The Met Gala is fashion’s undisputed biggest night of the year; but 2024 has brought forth more tough competition, driven by standout looks at the Academy Awards and buzzy press tours for films like “Challengers” and “Dune 2.” Red carpet-centric discussion online was up 12.4 percent in the first four months of the year compared to the same period last year, according to social media analytics firm Brandwatch. Despite greater opportunity to make a splash at smaller events, brands still consider the Met Gala an “excellent business opportunity,” said Chavarria, which could generate meaningful impact and awareness for brands of all sizes. #metgala #metgala2024 #nyc #luxuryfashion #balenciaga #thombrowne #chanel #fashionbusiness #loewe #margiela #fashiondesigner #fashionawards

The recent collaboration between #LouisVuitton, designed by Pharrell Williams and Tyler, The Creator, marks a captivating shift in the luxury fashion landscape. Witnessing the integration of rappers and music artists into such esteemed brands is truly fascinating. For years, there has been a tendency to overlook individuals from these backgrounds in luxury fashion, often due to entrenched stereotypes and classist attitudes. However, the evolving consumer landscape demands greater inclusivity and brand awareness. This collaboration is a testament to that changing tide. Notably, we must acknowledge the profound impact of trailblazers like #VirgilAbloh, who shattered barriers and paved the way for greater representation of black creatives in the industry. Louis Vuitton's embrace of diverse talents underscores a progressive approach to design and storytelling. Incorporating the unique perspectives and cultural influences of artists like Pharrell Williams and Tyler, The Creator injects a new dynamism into Louis Vuitton's menswear. The result? Collections that are not only visually striking and playful but also reflective of the brand's enduring identity. This collaboration is not just about fashion; it's about celebrating creativity, breaking down barriers, and embracing the rich tapestry of voices that shape the cultural landscape. As brands continue to forge partnerships with diverse talents, we can anticipate a more #inclusive and vibrant future for luxury fashion.

To end the week with Virginie Jacoberger-Lavoue's excellent piece in Les Echos published Monday, celebrating a strategic choice made by Remy Baume and his team at Zadig&Voltaire, to rely heavily on accessories - and more importantly, on accessories that appeal to the clientele of this "glam rock" brand founded in 1997 by Thierry Gillier. (for those who haven't already read it - as this article is at the top of the list of articles read on Les Echos this week:) #accessories #zadigandvoltaire #retail #retailtech #fashion #fashiontech #insights #strategicmarketing #ceointerview

As a devoted KPOP fan for a decade, the recent collaboration between Louis Vuitton and the rising idol group, RIIZE, has captured my attention. The selection of such a young group—averaging just 21.4 years old, with a mere three months in the industry—is unprecedented in KPOP history. Louis Vuitton's strategic move to appoint RIIZE as House Ambassadors appears to be a well-calculated decision, aligning seamlessly with the youthful aesthetic of Louis Vuitton's current designs. This choice signifies Louis Vuitton's keen focus on the burgeoning young Asian consumer demographic. While cheering for these talented artists to be recognised, I can't help but sweat LV's decision. Because in the three short months since RIIZE’s debut, there has been a lot of controversy surrounding. While in the context of Western culture these implications are insignificant, in Asian culture these events are not trivial. However, as the Chinese saying goes, “Wealth is obtained from taking risks (富贵险中求),” it could be argued that these controversies might bring Louis Vuitton exposure and discussion, boosting its brand attention and consumer interaction. It’s a daring branding strategy, and I’m intrigued to witness how both the Asian consumer base and Louis Vuitton respond. The fashion and entertainment industries are dynamic, and this move reflects a strategic alignment with current market trends. I look forward to observing the outcomes of this collaboration and Louis Vuitton's subsequent steps. #LouisVuitton #RIIZE #LuxuryMarketing

WWW - Womenization in Watches and Wonders. This year, the fair in Geneva is bigger than ever. With the second hall built, it has boosted the exhibitor space by 12.000 sqm, and the number of brands has risen from 48 to 54. Among the trends of this #LuxuryIndustry that I would like to point out now: the "Womenization". What does it mean? This 2024 edition sees an increased attention on women’s watches. It is not just the business of dressing the female wrist. As the Puerto Rican singer Bad Bunny showed in multiple occasion (but also Austin Butler, Damson Idris and Tyler The Creator) to wear a woman's watch has become a standard-bearer in the “real men wear women’s watches” movement.  In this specific "niche", which is not a niche, I need to mention the extraordinaire Van Cleef & Arpels: the master of automata. The French House brings "métiers d’art" and mechanics together in a way that no one else can match. With its Poetic Complications the brand has established a new branch of horological endeavour. The Lady Arpels Brise d’Été is their ultimate exquisite work: enamel butterflies tell the time and at a touch of a button flowers sway in the summer breeze. (Link in the first comment) #WatchesandWonders2024 #Watchesandwonders #Luxurycommunication #DigitalLuxury