Snickers ou Sneakers ? Credit: @ blackprice. in ---- Hello, 👋 On est un groupe d'amis passionnés de Marketing et on partage quotidiennement du contenu qui nous inspire :)
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In today's crowded marketplace, earning and maintaining consumer trust is a challenging task. The key? Brand Authenticity. At Farinella, we've been helping companies create authentic connections with their customers for 30 years. In our latest article, we get into what brand authenticity is, why it matters, and how you can build an authentic brand experience that fosters trust. Discover the power of authenticity and how brands like Patagonia, Nike, and Dove have harnessed it successfully. Read the blog here: https://lnkd.in/eGa_8_FC #BrandAuthenticity #CustomerTrust #MarketingStrategy #AuthenticConnections #bigthinker #asskicker #farinella
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Ingredients for a Spec Ad 🥕🍅🥒 1. Clear Objective: create brand awareness and brand image reinforcement 2. Target Audience: overstimulated by the 21st century, loves nature. 3. Compelling Message: you want to be outside, we're going to support that. 4. Creative Concept: contrast simplicity of outdoors with complexity of work. 5. Visual Elements: family enjoying a camping trip and B-Roll of work/city life. 6. Call to Action: "Get outside" = associate our brand with supporting you. 7. Brand Integration: end video with branded elements. 8. Quality Production: used cinema camera, high quality B-Roll, got notes from other industry professionals. #specad #outdoors #nature #advertising Here's some legendary outdoor's brands Patagonia National Park Service REI Arc'teryx Equipment Columbia Sportswear Company Outdoor Research And Wander
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✈️ 10,000ft strategist; 10ft executor | Customer Engagement Certified | Branding Strategist | Marketing in B2B, B2C 20 YEARS | Project Manager | Integrative Health Coach | Positive Person ツ
I am BEGGING the heads of #marketing at The North Face, Columbia Sportswear Company, Patagonia...Nike ...the list can go on and on ...... to PLEASE create a campaign that targets middle-school kids and inspires them to wear a jacket. 🧥 I am a #boston #mom who witnessed 97% of the middle-schoolers come off the bus this morning (on a 19 degree windy day) with NO COAT, just hoodies. And I know there were Moms and Dads who TRIED this morning. Oh we tried. Is it a product problem or a marketing problem❓ Probably both. I haven't seen a brand (show me if I missed it) tackle this problem. These brands are missing out on a huge demographic and revenue stream as the kids physically and stylishly grow so quickly -- think of the possibilities if you can just nail the messaging. Maybe reverse pyschology "we don't want you to wear our coats anyway". Or "the jacket that says "i'm not a jacket". IDK. 🤷♀️ If you need help, I'm #opentowork. 😉 #marketingcampaign #positioning #parents #retailmarketing #marketingeffectiveness #marketingb2c
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Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.
The creative device for both these ads—Endura Cycling/Riding shorts, and Burger King's plant-based menu—is the same: exaggerate the r-e-a-l-l-y long time it takes for something to happen 😆 In the case of Endura shorts, the exaggeration produces a hilarious ad. You have to see it to believe it! Observe the many details the makers (production agency: Outsider) have labored on. The kid is wearing a t-shirt that says 2007. Later, his t-shirt says 2037! The car is updated too, as also a UFO'ish thing in the sky on the right side of the house! Even if you don't necessarily believe that the shorts will last for 30 years, you may at least leave with the impression that they last pretty darn long! Burger King's ad, by the Swedish agency Forsman & Bodenfors, is meant for the Scandinavian markets. The idea is simple: severely stretch a taste test between 2 plant-based burgers! The pregnant lady asks her partner to guess which of the 2 burgers they have on the table is plant-based. As the man takes years to decide since he's clearly unable to (under the impression that his partner gave him one plant-based and one real meat-based burger), she gives birth, seasons change, the kid turns into a tattoed teen... and bam, there's a totally hilarious plot twist! :) Same creative device, but with vastly different narrative executions! (both ads play back-to-back, below) #creativity #advertising #marketing #creative #creativedevice
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Countdown to SC2024
Sneakerheads, are you ready? 🚀 The 15th Anniversary edition of Sneaker Con is finally here, and it's going to be epic! 🙌🏽 Join us this weekend, March 2nd and 3rd, at Resorts World Sentosa to witness some of the biggest names in the sneaker game. 🔥 Our headliners are flying in from all over to be a part of this historic event. First up, we have Mr. jeff staple, aka the Pigeon, making his grand entrance. 🐦 Don't miss your chance to catch him in action at Sneaker Con SEA! Tickets are selling fast, and we are close to a sold out. Make sure you've secured your spot to avoid FOMO. 🎟️ Trust us, you don't want to miss out on this passion-filled weekend of sneakers, style, and culture. Join us and be a part of the hype. See you there! 👟 #sneakers #sentosa #fomo #goat #pigeon #Singapore #passion
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Travail catalogue Fermo #conceptiongraphique #medyavuz #advertising #retailing #créativité #konyaajans #creativeness #brochure #foire #catalogue #logo #annoncemagazine #stand #gestiondesréseauxsociaux
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Love is not just in the air; it's on our feet, moving us forward. Make this spec ad for the brand Nike Air Jordans for Valentine's week. Nike #specad #branding #brandidentity #branddesign #airjordan #jordan #nike #creativeadvertising #marketing #valentinesday #valentine
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Supply Chain Leader | Author | Happiness Coach | 'Failed' Entrepreneur | Industry Voice | Content Creator
A few days ago, PM Sunak gracefully offered an apology to Adidas Samba Community, for pairing the iconic sneakers 'inappropriately'. The fact that he chose to engage with the Community, and not with the Company, indicates the power of Communities. And the fact that the head of a state does this, shows that some of these Communities become 'Devotees'. Your Brand has 'arrived' when it commands a strong Community. And your Brand reaches Nirvana, when the Community becomes a Cult. Talking about Sneakers specifically, another interesting element is the equity of Sneaker Sub-brands becoming bigger than the Brands. While most folks know Nike and Adidas, some sub-brands like Adidas Samba OG, Nike Air Force, Nike Dunks & Adidas Superstar have successfully created a strong following of their own. Finally, for many years Cult following has been commanded by mainly certain select Car and Bike Brands. After a long time, a new category i.e. Sneakers have entered this club. But my only little question is, what if the Communities become more powerful than the Brands. Are there any flipsides? #vivekgaurav #brands #communities #cult #sneakers #business
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