Post de INULA Group

Five Absurd Themes shaping the beauty industry's growth in 2024! The beauty industry is poised for a seismic shift, brimming with both challenges and unprecedented opportunities. With growth soaring up to 30 percent, it's no wonder fresh entrepreneurial spirits and seasoned investors are being drawn into this lucrative space. However, success in this realm demands more than just a seat at the table. It requires a keen understanding of the evolving landscape and a commitment to standing out by carving out a distinct value proposition within a crowded market. Here are five disruptive themes shaping the beauty industry's trajectory: New Places to Grow: As the growth engine of China slows and local competition intensifies, the spotlight shifts to the robust US market, poised for exponential growth. Meanwhile, the Middle East emerges as a new epicentre, with India and Africa primed to follow suit in the long haul. The Rise of Wellness: Beauty isn't just about looking good anymore; it's about feeling good too. The fusion of beauty and wellness opens doors to a $2 trillion opportunity globally. From probiotic-infused skincare to mindfulness-driven beauty routines, brands that embrace this holistic approach stand to capture the hearts and wallets of mindful consumers. Gen Z Influence: Gen Z isn't just another demographic; they're discerning, values-driven consumers demanding more from brands. Authenticity and inclusivity are non-negotiable, they're redefining beauty standards and challenging industry norms, making waves with their preference for brands with purpose and community. Getting Big is Tough: While the beauty industry has seen a surge in new entrants, achieving meaningful scale remains a daunting task. To thrive beyond the initial spark, brands must embrace omnichannel strategies and global expansion while safeguarding their unique identity. M&A Buying and Selling is Changing: Merger & Acquisition activity in the beauty industry continues to evolve. With market dynamics shifting, the focus has shifted from short-term gains to sustainable growth and innovation, ushering in a new era of strategic partnerships and investments. The years ahead will offer all the right ingredients—from agile channel mixes to consumers eager to explore new products. The future of beauty is bright for those who can change with the times. Beauty leaders and investors alike stand poised to seize opportunities and capitalize on the growth prospects within this dynamic arena. #BeautyTrends #FutureBeauty #BeautyIndustry #venturecapital #industryinsights

Streaming NOW on THE EXPERTS: An Exclusive with Carol J. Hamilton Group President of Acquisitions at L'Oréal filmed at BeautyMatter Next Event Summit. Get ready for an extraordinary episode of THE EXPERTS featuring Carol Hamilton, a true icon in the beauty industry with a 35-year legacy at L’Oreal!  Carol is renowned for transforming L'Oréal Paris from an indie brand in the 80s into the number 1 global beauty brand worldwide, celebrated for the empowering slogan “Because I’m Worth It”. Under her leadership, L’Oreal Luxe USA flourished, expanding from a $1B business to a staggering $1.8B, acquiring and integrating brands like Clarisonic, Urban Decay, and IT Cosmetics. Carol's vision and strategy have significantly shaped the beauty landscape, especially in her current role overseeing acquisitions for all L’Oreal divisions. Tune in as Carol shares her insights on the dynamic intersection of beauty, health, and wellness. Learn about her journey in spearheading groundbreaking beauty initiatives, her perspective on the future of skincare, and her role in fostering inclusive and innovative beauty solutions. In this episode, you will be inspired by a visionary who has profoundly influenced the beauty world. This is a must-watch episode of THE EXPERTS! #TheExperts #LOreal #BeautyVisionary #InnovativeBeauty #InclusiveBeauty #SkincareEvolution #EmpoweringWomen #BeautyIndustryIcon #BeautyTrends2024 #MindfulEntrepreneurshipttps://https://lnkd.in/geAeqpdr

It's an absolute honour to be recognised as a beauty disrupter in this year's Vogue Business' top 100 innovators alongside other distinguished beauty pioneers, also advocating and creating change for the industry.   I aspire to transform how people think about beauty; we see the world through a different lens at T H E U N S E E N, We strive to create a world where people can express themselves better, a world which changes in response to an individual's needs. Product and ingredient innovation is at the heart of what we do; we want to challenge the status quo through products that create a conversation. The Unseen Beauty operates at the frontier of intelligent beauty, and it's a challenging space to play, so it means so much to be validated by Vogue business. #VogueBusiness100

Insightful perspectives from Vogue Business shedding light on investor preferences for beauty brands in 2024. With a focus on sustainability, innovation, and inclusivity, investors seek brands aligned with these values. At GP Labs Co, we're poised to assist beauty entrepreneurs in meeting these criteria and achieving their goals. Reach out today to explore how we can elevate your brand's journey to success. Source: Vogue Business #BeautyIndustry #InvestorPreferences #Sustainability #Innovation #Inclusivity #GPLabsCo https://lnkd.in/dYWpwmyR

If you were tuned to our feed recently, you'll have seen photos and videos of Lauren McGee and Pam Shear at Cosmoprof North America in Las Vegas. They came home full of energy and ideas. One of the best seminars they attended was called "How to Succeed in Beauty Innovation" from Neilsen IQ/BASES. You can download the presentation for yourself at https://lnkd.in/gh3TdY3Z. For now, though, here are Neilsen's four themes and our thoughts about each. 1. Clean & Sustainable 🌿🌎 💄 The beauty industry is embracing the green revolution! You've been asleep if you haven't noticed the unstoppable trend toward clean and sustainable products in CPG. As a sustainability watcher (check out our monthly Sustainability Watch series https://lnkd.in/g3ggvNYv), Invok is delighted that companies and consumers are taking a closer look at their choices and habits, realizing the impact of their actions. 2. Trusted Representative 💁♀️ 🌟👍 The power of trust and credibility has become paramount in the beauty CPG industry. Whether it's a doctor, celebrity, or influencer, brands increasingly use trusted representatives to endorse their products. This strategy is brilliant, as people tend to believe in the recommendations of those they admire and respect. 🤝💕 Invok has witnessed one of its clients benefit from having an experienced and admired individual promote their brand values. It boosts the brand's reputation and fosters a sense of authenticity and reliability among consumers. 3. Personalization & Exclusivity 💁♂️ 💁♀️ 👏 Beauty consumers now seek products that cater to their unique needs and make them feel special. The rise of personalization and exclusivity was a hot topic at the CosmoProf conference. Brands are stepping up to the challenge, addressing previously taboo topics like menopause, aging, men's cosmetics, acne acceptance, sexual health, and mental health. These brands are all about targeting users individually, moving away from the one-size-fits-all approach. 4. Ingredient Focus 🔬🧪🧴 Consumers are becoming more educated and savvier about the ingredients in their beauty products. The conference highlighted the continuing trend of "ingredient-first" shopping, where people carefully examine the components before purchasing. Like the wellness movement, consumers care deeply about what they put in and on their bodies. Our advice? Keep your eyes open 👀 and your research alerts on ⚠ because hot ingredients constantly change, and consumers watch closely for innovative, effective, and sustainable solutions. 🚀🔍 #CosmoProfInsights #BeautyCPG #CosmeticTrends #BeautyIndustryNews We'd like to hear from you. What were your key takeaways from the CosmoProf conference? Let's start a conversation in the comments below.

A great thought starter for your day from WWD - "Why CEO Changes Are Rife in the Beauty Industry Today" This article makes some great points about the current beauty market - its saturated and IMO, over saturated. Differentiation and value proposition needed for competitive advantage and real growth are a challenge for many brands who - again my opinion here - value speed and chasing viral fads (many aren't actual trends) over spending time to deeply understand consumers and develop truly unique and efficacious products that meet an unmet need as well as giving exploration and innovation the time they need. Why CEO Changes Are Rife in the Beauty Industry Today #beautyindustrynews #cosmeticscience #cosmeticchemist #businessofbeauty

Hello! 🙋🏻♀️ I have very recently completed my Master’s thesis on the topic: “Customer Perceptions for Independent Beauty Brands Vs Luxury Conglomerates — recommending strategies for independent brands in the industry. ” ✍️ In my research, I delved into the fascinating world of independent beauty brands versus luxury conglomerates, whilst understanding the global market, industry insights & trends to recommend growth strategies for independent beauty brands. 📈 Here are some key takeaways I’d love to share! 1️⃣ Most consumers aren’t attracted towards the ‘Independent’ label, but rather a brand’s distinctive qualities. It's not just about being "independent" or “independently owned” - it's about offering a unique identity, solving niche problems, and driving innovation. For GEN Z consumers, loyalty lies in a brand's ability to address their specific needs, rather than just its label. ✨ 2️⃣ Mergers & Acquisitions can be a game-changer for independent brands, provided they preserve their distinctive identity. Rather than seeing conglomerates as competitors, they can be invaluable allies, offering crucial resources and expertise for sustained growth. M&A deals are growing & will continue to be an essential component of the fashion & beauty industry! 🫱🏻🫲🏼 3️⃣ Social responsibility, inclusivity & equality is a magnet for today's consumers, but it's not about following the mainstream ways of showcasing your socially responsible side. Innovation and creativity are the keys to success — even when supporting a social cause. Independent brands must carve out their niche, solving problems in a way that sets them apart in a market dominated by conglomerates. 🌱👩💻 This journey through the beauty industry has been eye-opening, and I'm excited to apply these insights to future projects. I’d love to know what you think & if you have more insights on this topic! 💡 Feel free to discuss in the comments below! #BeautyIndustryInsights #InnovationInBeauty #indiebrands #beautyindustry #beautyinnovation #trends2023 #insights #thesis #researchproject #mastersdegree #findings #beautybrands #beautytrends #genz #consumerinsights

Curious about the outlook for emerging beauty brands? Look no further than Beauty Independent's latest article: What Growth Rate Is Achievable For Beauty Brands This Year. Hear from investors, entrepreneurs, and executives--including our very own Claire Chang--about realistic growth expectations for emerging beauty brands in 2023 and beyond. From Claire: "We don't think that early-stage beauty and wellness brands' growth should be overly hampered by broader economic uncertainty. Despite the pessimistic-feeling outlook, the beauty market has remained surprisingly resilient, according to McKinsey, with mid-single-digit growth projected across all beauty categories through 2027. We believe this is attributable to the continued convergence of beauty and wellness--and how important feeling beautiful is to the consumer in a post-COVID world. We're of the opinion that consumer spend on beauty and wellness will remain strong for the remainder of 2023 and beyond." Shoutout to all other participants Rich Gersten, Laura Meyer, Lisa Sugar, Tina Henry Bou-Saba, Madeline Kaplan, Martin Okner, Lila ("Leela") Sharifian, Alaina Hartley, Maggie Abeles, Marla Beck, Odile Roujol, Joël Palix, and Andrew Ross. Thanks for including us, Rachel Brown! https://lnkd.in/gAntnSZh cc: Luke Deasy / Christine Choi / Mitchell Weinstock #emergingbrands #beautyindustry #growth #startups #beautyindependent

And just like that... May is over! What a whirlwind it has been. I am just now getting around to sharing all the amazing insights and updates, and I'm starting with none other than the WWD Beauty CEO Summit. Earlier this month, I had the absolute honor of attending this incredibly curated summit in Miami. The three day event brought together the creators, innovators and leaders that make this industry the powerhouse that it is! It was my first time attending and while it was completely overwhelming at first, so many beautiful people made the experience one to remember. Personal highlights for me included: 1: Larissa Jensen of Circana monumental "I'm middle aged, not dead" panel on the "forgotten" Gen X and how beauty brands can better cater to the preferences and needs of today's top-spending generation. 2: Marc S. Pritchard of Procter & Gamble discussing growing the market to reach "all and every" through creativity, innovation and ecosystems that support each market segment. 3: Richard Christiansen of Flamingo Estate conversation on building an authentic brand through their view of Mother Nature as "the last luxury house" and their innovative ability to "scale scarcity." 4: Joshua Britton of Debut take on how "the era of the hero product has not started yet" and biotechnology will greatly evolve it to be "synergistic effect between old hero and new hero ingredients.” 5: Nick Howard of EVELAB INSIGHT on the current paradigm between personalization and privacy: “can we have personalization without being personal?” Huge shout out to the WWD Team for crafting a very memorable event! #beauty #beautyindustry #beautybusiness