Post de Groupe ELBA

Gucci's making big moves in the online world again. They're setting the pace for luxury brands in the new Web3 space. Check out this study to see how they're doing it! 👉 #Gucci #metaverse #Web3

Not only are Gucci reinventing Web3. They listen to the millenals on what they want, how they want it. The importance of experiences and co-creation will only increase with Gen X and Alphas.

Unveiling the Mystery of Sephora: A $37 Billion Beauty Behemoth 🌟 Did you know that the beauty powerhouse SEPHORA valued at $37 billion (Statista has a history shrouded in enigma? With 2,500 stores in 32 countries, it's a global beauty haven, and now, it's making waves in #India. The name "Sephora" itself, derived from Greek meaning "beautiful," reflects its evolution from perfumes to a holistic beauty haven. But when did Sephora first emerge? Whispers trace back to 1969 and 1970, sparking debates among historians. In 1970, Dominique Mandonnaud transformed fragrance shopping with a revolutionary self-service approach—testing before buying, a game-changer at the time! Unraveling Sephora's past reveals intriguing details: → It didn't start with the iconic "S." Different names adorned it until Boots acquired it in 1970 → 1979 brought a revelation from a dusty list, connecting "Es Sua," a Boots-owned store, to Sephora's family tree. → Beauty Genesis SA, the "unofficial" parent, added complexity, tracing back to 1897 with Nouvelle Gallery, a Parisian chain turned fragrance brand. → Despite financial struggles in 1972, Sephora emerged in 1973. Yet, Nouvelle Gallery's ghost lingered until its final curtain in 1978. The result? A beauty giant with a backstory as captivating as its future. Can you crack the code of Sephora's origins? Share your best guesses in the comments! 🧐💄 #SephoraMystery #BeautyEvolution #UnravelThePast

"A new study created by Vogue Business in collaboration with Snap Inc reveals that 72 per cent of luxury fashion consumers in the UK say it’s important that brands provide AR solutions as part of their shopping experiences, with many expecting to use AR increasingly over the next one to three years when shopping. The research included a survey of 1,100 luxury consumers aged 16-65 in the UK during April 2023." #luxuryfashion #vogue #virtualfashion #shoppingexperience #userexperience #augmentedreality

The clean makeup movement is skyrocketing 🚀 , emerging as one of the beauty market's most dynamic segments. Consumers are increasingly seeking transparency, sustainability, and effectiveness in their beauty products, fueling this trend's impressive growth 🔝 . Despite this momentum, many shoppers are still unaware of the diverse clean makeup offerings available at Sephora. Enter the Clean Pop-Up, designed to close this knowledge gap and establish SEPHORA as the ultimate clean beauty destination. Park Creative Studio was entrusted with the mission of crafting an engaging, immersive experience—from concept to execution—to highlight Sephora’s trendy, extensive clean makeup range. Our goal was to create excitement, encourage exploration, and boost sales at flagship stores. The pop-up reflected the uplifting and promise-filled ethos of clean beauty brands within a dreamy, cloud-themed setting. Featuring a vibrant blue sky backdrop, whimsical 3D acrylic clouds, bright neon lights, and an interactive TikTok screen, the space offered an engaging, educational experience. Transparent acrylic pedestals displayed “floating” clean products, symbolizing the brands' commitment to transparency, while under-lit fixtures and colorful signs guided visitors through each clean product category. This custom concept resonated deeply with Sephora’s audience—clean beauty enthusiasts and millennials seeking top-tier, artistic brands—blending modernity with a sense of retail adventure. The outcome? The clean pop-up was an outstanding triumph, elevating Sephora’s image as a clean beauty leader. The immersive design fostered deep customer engagement, increased awareness, and enhanced product discovery, leading to a significant boost in clean beauty sales.

Exciting insights from the recent collaboration between Vogue Business and Snap Inc 👇 A study of 1,100 UK luxury fashion consumers revealed that 72% emphasize the importance of AR solutions in their shopping experiences. Styling consultations and exploring runway collections are at the top of their wishlist for engaging AR experiences. AR won't replace the thrill of in-store shopping, but it can definitely enhance the excitement once customers are there. Virtual try-ons powered by AR offer seamless experiences, with 67% finding the ability to try on products at home and 63% trying on as many products as desired as the top benefits. #FashionTech #ARShopping #LuxuryFashionInsights #augmentedreality

What makes luxury beauty so appealing to customers? First we need to acknowledge that luxury beauty is unlike other luxury products in categories such as apparel or accessories. There’s both a branding and commercial perspective as to why this segment of beauty continues to grow and get investment. Overall, luxury beauty is a category thats growing and a meaningful part of the beauty industry's growth - a great example being that L’oreal’s luxury division currently drives more than 40% of is business. We can look at why from 3 perspectives: From a commercial & product perspective: Pricing is a huge advantage for luxury brands looking to grow - the price range of luxury in beauty is much more compressed, which means a bigger potential customer base. You're not targeting the 1%. For example, a Mid range concealer can be $25 and a luxury equivalent at $65, whereas for a bomber jacket it can be $150 to $25k! ( people who watch Succession know what brand I’m talking about :))  Also, beauty products by nature also uniquely allow you to offer the exact same products at fraction of the cost through minis ( the Sephora checkout line feels a bit like you need blinders on to make it through without buying something) - helping to inch your way towards a customer converting to a full size product. From a market perspective: Customers nowadays are super savvy about ingredients - they know they can find great quality ingredients from cheaper brands ( think how the Ordinary only posts the ingredients and makes you do your own research). The gap between quality of ingredients of prestige vs luxury product often isn’t that much of a differentiator for the educated customer. So what does a successful luxury beauty brand really offer? It comes down to the packaging ( think heavy in weight, customizable) and the marketing of the knowledge of an expert founder - like Gucci Westman or Pat McGrath. Knowledge is priceless! #branding #luxury #beauty #luxurybeauty #omnichannel #ecommerce https://lnkd.in/eh_mkY68