Violaine Muras

Unstoppable Desire for Luxury Brands? 😍 According to Kantar Insights, luxury brands continue to captivate consumers worldwide, with key players' desirability growing steadily after the previous years' surge. Françoise HERNAEZ highlights Hermès’ impressive 23% growth, by embodying timeless quality while staying deeply rooted in contemporary trends, enhancing its perceived value among consumers. The challenge for luxury brands is to cultivate exceptional experiences and strengthen their CSR commitments to maintain desirability over time. #LuxuryBrands #DigitalStrategy   https://lnkd.in/evd5F8zE

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Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ https://lnkd.in/ecbRW5KR

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What to remember from the new “Beyond Growth” report 🚀 🛍️ Operational excellence is the new gold standard in fashion ⚖️ Balancing automation and human touch is key 🤝 Leveraging B2B partnerships to foster growth is more than even on DTC brands agenda 🤖 AI revolutionises the customer journey with personalization and automation ♻️ Sustainability and profitability go hand in hand 💡 A circular economy approach increases sales in the long run Download here ➡️ https://lnkd.in/eTCzBQNP

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