Valerie CHUPIN

Investing in PR during a downturn is a classic example of going against the current 🌊 It might seem counter intuitive, but boosting rather than cutting out your PR efforts in a recession is a great investment of your time and resources. Your competitors are likely quiet, and your share of voice, media footprint and return on investment will naturally be higher for it. Your future self will thank you, trust me. Or just try it out and see for yourself! #mediarelations #PR #techpr #pressrelease #media #communicationstrategy #growthhacking #growthstrategy

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Very interesting read again...P&V could be trying to sell? Their assets are the leaseback contracts, signed with all the private owners...who are now trying to exit in mass (see the previous facebook group shared in previous posts)...it looks like P&V is trying through requests of absolutely absurd Indemnities (amount equivalent in some instances to the whole of the income received by the owner during the length of their contract!) to park the requests to exit in the failing French Justice system as they know that they will be stuck in the justice system for years to come...but would new investors see this is as appealing?? and what value are those leaseback contracts when owners are determined to exit them?? ... #leaseback #investment

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Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

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[#Paris2024] 🛹 Like skaters spin over obstacles with finesse, Atos’s Web Results System (WRS) technology navigates through the complex data at the Olympic and Paralympic Games to keep everyone up to date with the latest results. With WRS, we collect data and results from Olympic venues and convert them into attractive, intuitive web pages for everyone using the official Games website and mobile app. It provides: ✅ Schedules, results, statistics, medals, and rankings. ✅ Information about the athletes, teams, officials, and horses. Learn more about Atos and Paris 2024: https://lnkd.in/eZyagNFZ #CelebratingWhatMatters #worldwideITpartner #Olympic #Paralympic

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