Karen Green

Lifestyle business vs built to sell One of the big problems with small and medium sized businesses is not that they are or are not making great profits, it's that most are jogging along without a clear vision of what that business is ultimately aiming to achieve!! For the best part of 15 years I've worked with a multitude of business onwers who all say that they want to grow their business, yet few actually have a visceral vision of what they are actually aiming for. While delivering a Mergers and acquisition training last week with my friend and SMG business colleague Olivier Carion, we were discussing how most business owners struggle to get their head around the difference between them and their business by which I mean that most simply do not see that they and their business are two different things. Most think that they 'are' their business which is why they value their business much higher than a buyer of their business ever will. There is a huge difference in the mindset when you realise the true difference between an operating shareholder, a governance shareholder and an investing shareholder. The first type is the character that is buried 'in' the business, the 2nd type has a light touch and the third has no involvement at all but picks up the dividends. The punch line if you like to all of this is that the difference that makes all the difference is in 3 core points (1) Having absolute clarity of what is being reverse engineered. (2) Having an investing shareholder mindset even when we are the operator. (3) Having an external guide/mentor to keep you on track (feet in the fire) If you want someone to help you achieve all 3 I highly recommend that you get in touch with Olivier https://lnkd.in/e-vnQw5Y

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☕️ Beyond the Beans - Imagine your business as a cup of coffee... You have the potential for a rich, flavourful brew, but right now, it's a bit murky. Just like a percolator or French Press, I can help you achieve that perfect cup through a process of filtering and separation. 💡 The Grounds: Unprocessed Ideas and Challenges The coffee grounds represent the jumble of ideas, challenges, and frustrations swirling within your business. It's overwhelming, and it's hard to see a clear path forward. 💧 The Water: Your Raw Potential The water symbolises your raw talent - your skills, your team, and your existing systems. It's there, but it's not yet reaching its full potential. 🤔 The Percolation Process: Thoughtful Conversations I act like the percolator. Through a series of focused conversations, I will help you: Identify the "grounds": You'll delve into the specific challenges holding you back. Are your marketing messages unclear? Is your team lacking direction? Heat Things Up: Coaching discussions can be stimulating, forcing you to confront assumptions and consider new perspectives. Separation & Clarity: The coach helps you filter out the noise and biases. What are the core issues? What are your true goals? The Results - The Perfect Cup: A Clearer Vision and Optimised Performance Something to think about whilst you're making your next coffee?

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The AIDA acronym (attention, interest, decision, action) to describe a sales process, was coined by US businessman St Elmo Lewis in 1898. In the famous “Always Be Closing” scene in Glengarry Glen Ross Alec Baldwin says how emotional and rational persuasion can convince people to buy. Beyond sales, it’s a decent framework for understanding stages people pass through before changing any behaviour. So can AIDA help PR people improve how they do media relations, starting with a pitch? 👀 Attention: does the pitch stand out? 🤔 Interest: is it relevant to the audience? 💥 Desire: is the story credibly impactful? ⏳ Action: why now, what next? I could add two further phases, at the top or bottom side of this AIDA funnel. 🤷‍♂️ Awareness: what do they know? ❤️ Engagement: what happens after? If considering the “full funnel” in a single PR pitch will mean it’s more likely to land, I wonder if it could also be a way to improve an agency’s or in-house team’s whole approach to media relations. Creative campaign ideation? Activations? Messaging? Pitch timing? Relationship building? Event strategy? Media monitoring? Media training? Thought Leadership? I’m considering writing more on this so if you have any thoughts or questions on the idea of full funnel PR please do drop me a comment or let me know if you’d be up for a chat. Thanks 🙏 #fullfunnelPR #mediarelations #publicrelations

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There's a link below to a great short article of how Nicolas Loufrani refreshed his father's smiley logo into multiple business opportunities. He talks about the gambles he took and how he created new opportunities to control his IP. The path wasn't straight but it rarely is. It reminded me that many businesses and people we meet are sitting on assets they haven't realised or refreshed for marketplaces, both old and new. It can be difficult to see the opportunities when you're so close to them. I was explaining to someone yesterday, the that one of the gifts of being a coach is that I create the space for clients to explore and look at things differently. I've witnessed multiple ah-ha moments with clients, who all of a sudden see something from a different perspective, and understand how they can refresh existing products or services, processes, and/or their people. When was the last time you worked with someone to look at what you're currently doing, figured out where you are and if that's where you want to be, and most importantly, considered how what you're doing is working for you? There's no time like the present. Feel free to get in touch if you'd like to create your own space to review, reflect, and refresh your approach.

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