Ashutosh Singh

Indian sports business news last week updated - June 23 update 1 Odisha govt extends sponsorship deal with Hockey India till 2036 2 Centre Court Capital (CCC), a venture capital firm backed by the Sajjan Jindal Family Trust and specializing in sports tech and gaming, has led led an undisclosed Series A investment round in Quidich Innovation Labs 3 Virat Kohli-backed wrogn ltd offloads 16% stake to TMRW for $15m. 4 Bank of Baroda has signed tennis player, Sumit Nagal, as its brand endorser 5 Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail and celebrated designer Tarun Tahiliani, announces its partnership with the Indian Olympic Association (IOA) as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. 6 Max Life associated with Star Sports, the Official Broadcaster for ICC Men's T20 World Cup 2024 in India. As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men's T20 World Cup 2024 from June 2nd to June 29th, 2024.  7 Rohit Sharma has investmented in the fintech sector, edu-fintech company LEO1. Formerly known as Financepeer, 8 CoinSwitch the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from June 15 to July 15, 2024 9 Aditya Birla Capital Limited announced its partnership with the Indian Olympic Association (IOA) as the official sponsor of Team India at the Paris Olympics 2024 10 FC Barcelona And Conscient Football (indian partener - property developer Conscient Group, which also runs the Heritage group of schools)  has decided to shut down all its academies in India, 14 years of operations 11 Ludimos, a cricket technology platform has signed Dinesh Karthik, the Indian cricketer, as their Strategic Advisor 12 Ravi Shastri turns sweet and salty for Britannia 50-50- Maska Chaska TVC 13 Siddharth Kedia, ex-CEO of NODWIN Gaming, has joined Jio Platforms Limited (JPL) as Senior Vice President & Head at Jio Games 14 Chotrani becomes the second squash player to join the JSW Sports roster, after the signing of Anahat Singh in November last year. "It's an honour to be a JSW Sports Pvt Ltd Sports athlete 15 CEO of sports at Viacom18, Anil Jayaraj, has quit after a nearly three-year stint 16 Go Digit General Insurance Limited (Digit Insurance) has launch of its latest brand campaign “That's it!” with its brand ambassador Virat Kohli. 17 Neeraj Goyat, a boxer and WBC Asia Title Holder, has been invited to join Big Boss OTT 18 Raids conducted  of a money laundering investigation against “Fairplay”, accusing the subsidiary app of the online Mahadev betting 19 Tynor Sports joins hand with Royal Sportsters (formerly known as Sportsaga) to bring 1st ever competitive Fitness League for Gym lovers by the name of High Performers League #sportsbusiness #sportsbusinessnews

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📢 INTERVIEW ⚽LALIGA is expanding in India by bridging the gap between cricket and football, localizing digital content, and partnering with like-minded stakeholders. Grassroots development and infrastructure are crucial for the future of football in India. Aakriti Vohra, Global Network Delegate, LALIGA narrates the work of LaLiga in India. #sportsbiz #LALIGA #football #sportstech #LinkedInSports Playknox #womeninsports Full Interview -

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Age cheating in youth competitions is a growing concern, impacting the future of football. Six entities in Indian football have united to address this issue, emphasizing the urgent need for a revamped age verification process. It's crucial for all stakeholders to unite and raise their voices against age fraud cases. My latest video delves into the menace of age fraud in Indian football. Share your thoughts and feedback to join the conversation. #YouthFootball #AgeFraud #IndianFootball https://lnkd.in/gNndZgEE

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Formula E and Sony Pictures Networks India (SPNI) recently announced a new three-year media partnership to air all Formula E races live on Sony Sports Network and Sony LIV across the Indian sub-continent. Sony Pictures Networks India will also broadcast Formula E’s behind-the-scenes series, Unplugged, and closely follow Maserati MSG Racing driver Jehan Daruvala in his first season racing in the championship. Formula E's tenth racing season will be broadcast live and exclusively across India on the Sony Sports Network, with coverage extending to Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka. In my opinion, this partnership also provides a platform for Indian drivers, engineers, and professionals involved in Formula E to gain recognition and exposure. As Formula E continues to expand its presence in India, there may be opportunities for Indian talent to become more involved in the sport, driving further growth and engagement within the country. Overall, the three-year media partnership between Formula E and Sony Pictures India is poised to accelerate the growth of the sport in India by increasing visibility, enhancing fan engagement, further fostering the motorsport culture, and providing opportunities for Indian talent. This collaboration holds great promise for the future of Formula E and its fans in India. Source & Image Credits: Formula E website

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💡In today's cluttered media landscape, brands are constantly seeking ways to cut through the noise and connect with passionate audiences. Sports offer a unique opportunity to do just that 💡Today, sports sponsorship offers an ocean of opportunities that go beyond simple logo placements. Modern strategies include on-kit sponsorship, digital platforms and in-arena visibility, enhancing brand engagement with fans 💡Every top-tier sporting league has the corporate world vying passionately for the main sponsorship rights. This fierce competition is not just about visibility; it's about being intimately connected to the prestige and widespread appeal of these sporting events 💡Even in an era of endless distractions, viewers are paying attention to sponsorships. 🔎67% of football fans think brands are more appealing when they participate in sports sponsorships. 🔎56% of football fans are likely to inform themselves about brands that sponsor sporting events 🔎59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same 💥Sports Marketing is a powerful tool and cannot be neglected in this day and age. Reach out to have a chat #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #commercial #brands #sportsmarketing #marketing #audience #insights #audienceinsights #fans #football #footballbusiness SportQuake ET BrandEquity

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