Salvatore Spatafora

Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ https://lnkd.in/ecbRW5KR

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ZARA SA is making headlines with its innovative five-hour live shopping shows on Douyin (TikTok) since November 2023, which have significantly boosted sales, as reported by retail analytics firm Edited. Now, the brand is expanding these successful experiences to Europe (UK) and the United States with a focus on shorter formats. The trend of live shopping is reshaping the retail industry, providing a promising path for growth. Western brands are increasingly looking to Asia for inspiration on effective e-commerce strategies. Discover more insights in the article. Lorry Destainville Marion Russeil Maddie Forman Makan Moayedi Julie Salesses #socialcommerce #liveshopping #Ecommerce #Innovation #Asianecommerceismagic

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Happy to join today Watch & Jewellery Initiative 2030 CEO FORUM! THE FUTURE OF JEWELRY IS SUSTAINABLE

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A new era for the watch enthousiasts ? 🤓 A quite good sum up of the current context/mood of the watch industry ! ⛵️🧭🌊 https://lnkd.in/eDwYUgR9

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AI in retail: Revolution or just a gadget? 🤔 Generative AI and intelligent chatbots are transforming customer relationships. 🚀 Thibault Renouf, CEO of Partoo, reveals how their AI technology reduces customer response times to 30 seconds and optimizes real-time product ordering. A must for any company looking to retain its customers and improve efficiency! 💡 Want to know more about AI innovations in retail? Thibault Renouf explains it all in Arnaud Pagès' latest article! 👇

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💡 New article now online ! 👟 This article focuses on the market of sneakers and how bots have completely redefined its rules. 🔎 In this article, our classmate Léonard Simoens analyses this modern way of shopping, while considering the risks associated with sneakers’ bots. 🤓 Enjoy your reading ! #sneakers #bots #technology #VPN https://lnkd.in/ekgBw2Ae

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