Pauline Caillat

🚀 Digital Insight: How mini-series strike gold in Chinese social media platforms? Chinese mini-series are taking over major social media platforms! On TikTok alone, # TikTokSeries has hit 9.2B views, and in the US, # mini-series tops 634M views. 📺 What Are Mini-series? They're short web series, <10 min per episode, often adapted from online novels. Distributed vertically on mobile, they're on video clip platforms (TikTok, Kwai), video-sharing platforms (Tencent Video, Youku), mini-program platforms (WeChat), and apps. 📈 Rise in China Since 2017, propelled by short video growth, mini-series have become a unique market, with top players like Huayi Brothers and director Stephen Chow joining the race. 🌏 Going Global Chinese mini-series are conquering international markets, with brands expanding to Southeast Asia, Latin America, and Europe. Multi-language subtitles and AI dubbing make them accessible worldwide. 💥 Why Go Viral? 1. Exaggerated Content: Dramatic plots, especially in romance, draw audiences. However, cultural differences require tailored content. 2. Social Media Marketing: Effective marketing strategies drive exposure. 3. Low Cost, High Returns: Low production costs and monetization through ads or pay-per-episode models make mini-series lucrative. 📊 Want to Learn More? Contact us, the STAiiRS team of international digital marketing experts, for insights into social media marketing strategies in China! #DigitalMarketing #MiniSeries #SocialMediaStrategy #ChinaMarketing 🚀

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🚀 Digital Marketing Guide: Tencent Ads Effective Advertising Platform in China In 2024, Tencent Ads reigns as China's top advertising marketing platform, offering comprehensive solutions for brands to achieve rapid growth in the Chinese market. 🎯 Tencent in China: Wide Coverage and Deep Insights With massive data and technological prowess, Tencent Advertising provides deep market analysis and user behavior insights. Utilizing platforms like WeChat Mini Programs and Wecom, brands establish a strong marketing presence. 🔬 Technology-Driven Marketing Methods Tencent Advertising's continuous technological advancements offer scientific marketing methods. From standardized tools to customized solutions like "Ruyi," brands can precisely target markets, optimize ad copy, and enhance conversion rates. 💳 Strong Transaction Capability Tencent's robust transaction capabilities support international brands in selling and payment methods in China, including live streaming sales and traditional online advertising. AI-generated ad materials further boost precision and effectiveness. 🤝 Comprehensive Marketing Support Integration across platforms like WeChat video channel and Sogou Search increases brand exposure and drives rapid user conversion. Special promotions during Sale Seasons like Tabao 618 and Double Eleven maximize sales opportunities. 🎨 Personalized Advertising Solutions Tencent's AI advertising creative platform "MiaoSi" simplifies ad setup with priority approval, AI assistance, and free visuals. New ad assets, channels, and ideas ensure tailored and effective advertising solutions. 🌐 Powerful Social Media Matrix Tencent leverages its influence in social media and content industries to provide rich IP marketing opportunities. From TV series to celebrity endorsements, brands can effectively reach targeted audiences. Looking to expand into the Chinese market? Tencent Advertising is your go-to partner for success. Contact our international digital marketing team at STAiiRS for detailed insights!

New Post: France’s start-up champion Doctolib struggles to make it abroad - https://lnkd.in/gM5_Pa-5 4 hours agoCarrie King,Technology ReporterDoctolibDoctolib says it covers almost all the French populationDoctolib is one of the French start-up scene’s great success stories.Founded in 2013 by Stanislas Niox-Chateau and his three co-founders, the software firm assists healthcare providers with administrative tasks, primarily appointment booking and management.Rather than having to contact practices directly, patients can use Doctolib to check availability and book medical appointments online. In a world where we book everything online, this might seem like a simple innovation, but in the slow, data-sensitive, bureaucratic healthcare industry, any software that can reliably simplify complexity and free up time is a welcome change.Doctolib is free for patients. Medical doctors pay a monthly subscription fee of €139 ($151; £120) to use the core product, with various add-ons and upgrades available. There are also separate packages for hospitals and other practitioners like physiotherapists.Already doing well by the time the pandemic hit, Doctolib benefited from the sudden boom in telemedicine, and partnering with the French government to facilitate the Covid-19 vaccine rollout made the company a household name in France. The firm says it covers almost all of the French population, and it was valued at around £5bn during its last funding round in March 2022.DoctolibNikolay Kolev is building Doctolib's market in GermanyBut repeating that success in other markets has proved challenging. Doctolib expanded into Germany in 2016, but after eight years in the German market, the company has only recently begun to gain traction.Of the 900,000 healthcare providers and 80 million patients that have signed up to use Doctolib, Germans account for 200,000 providers and 19 million patients.Adapting from the centralised French system to Germany’s federal setup was just the first among many obstacles that tested the flexibility of the platform.“There is no German market entry,” says Nikolay Kolev, managing director of Doctolib Germany. Each of Germany's 16 federal states was a different market the firm had to adapt to.However, the complications that initially make it hard to get off the ground in Germany also protect established companies and make it difficult for new competitors to pose much of a threat.Dr Carol von Wildhagen, a medical doctor and health venture partner at Munich-based Caesar VC who previously led the German arm of Platform24, a Scandinavian telemedicine provider, says existing closed systems in practices are also a major barrier to entry.“The companies who make and sell the many, many, many construct them as fortresses, so it's very hard to connect any third-party software to a doctor's practice software. That makes it very hard to deliver va