Michael Haros

🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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The recent announcement of the collaboration between Microsoft Advertising and Criteo is significant. ⁉️The first question came to my mind was: What does it mean for Microsoft to partner with Criteo while they already had PromoteIQ and Xandr in their 3rd Party Ad Tech portfolio? Microsoft’s ad tech portfolio is already robust, with PromoteIQ and Xandr providing substantial capabilities in retail media and programmatic advertising. PromoteIQ, acquired in 2019, focuses on helping retailers monetize their on-site traffic, while Xandr, acquired from AT&T in 2021, brings powerful programmatic ad tech solutions. Adding Criteo to this mix might seem redundant at first glance, but it’s a strategic move that could unify and enhance Microsoft's retail media offerings. 💡I can see that, Microsoft wants to gain market share and grow faster with a profitable portfolio of retailers and advertisers, apprently it isn’t happening as fast as they want. 📍Criteo’s strength lies in its extensive network of 225 retailers and its advanced performance #advertising technology. By potentially acquiring Criteo, Microsoft can integrate these capabilities with PromoteIQ and Xandr to create a seamless, end-to-end retail media platform. ⁉️ But then another question pops up naturally: Is Microsoft going to buy Criteo? Is Criteo aiming to be bought? I could argue for the strategic benefits for both companies. For Microsoft, acquiring Criteo would solidify its dominance in retail media, while for Criteo, the backing of a tech giant would provide significant growth opportunities and access to advanced #AI technologies. I’d recommend this acquisition to happen before 2026, otherwise it would be late for both parties. Criteo’s recent moves also suggest it is open to acquisition. The company has reportedly explored selling itself, and with a valuation of around $2 billion, it is an attractive target for Microsoft. 🔭 Looking ahead what this development mean for CPGs and retail media evolution in Europe and globally? 💡I would argue that this partnership is poised to address one of the biggest challenges for #CPGs in retail media: market fragmentation. By integrating Criteo’s vast network and Microsoft’s advanced technologies, the partnership aims to create a more unified and efficient #retailmedia ecosystem; better targeting, more effective campaigns and higher ROI for brands. The consolidation of retail media capabilities under Microsoft's umbrella will lead to more streamlined processes and spur further innovations in #GenAI and automated ad creative optimization, as hinted by Criteo’s exploration of Microsoft’s AI-powered Retail Media Creative Studio. Mert Damlapinar Stay ahead of the curve. Sources: Microsoft Advertising, AdExchange, James Hercher, Nicolas Jaimes, Criteo, DMnews ecommert® for daily insights on retail media, ecommerce, artificial intelligence and digital shelf for CPGs.

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📊 Discover how to manage advertising budgets more effectively and increase efficiency with Advertising Resource Management #ARM! Join Tristan Ougier, Country Manager France at MINT, and Emilie Fluteaux, Digital Marketing Budget Performance Manager at Air France-KLM, at the Digital Leaders Summit by lesBigBoss. 📅 October 9th 🕒 15:00 🚀 Gain insights into best practices and strategies for optimizing your advertising spend and improving performance with ARM solutions. Don’t miss this use case session! #ARM #AI #Automation #DigitalAdvertising

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📢 Groupe SEB partners with Witailer to boost awareness and lead generation using Amazon Marketing Cloud: the UEFA Champions League case study ⚽ Learn how leveraging user behavior analysis and audience profiling with AMC sets brands apart in the full Engage article linked below! 👇 #AmazonAds #AmazonMarketingCloud #AMC #UEFAChampionsLeague #Rowenta

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