Kevin Villareal

We're shocked by how often these concepts are misunderstood and misused. Here's a quick guide to Prototype vs MVP vs MLP ⬇️ What's a prototype? This is an interactive visualization of your product that brings your idea to life. It usually demonstrates user flows, the main design elements, and the look and feel of your product. A prototype is created at the end of the product definition stage, right before product development starts. A good prototype is something you can demonstrate to investors and can be used for user testing, demos, discussions and more. Now that you've proven your idea is feasible with a prototype, what's next? Build an MVP! What's an MVP? An MVP is a workable product with a minimum set of features that can satisfy user needs. This version of your product is created at the beginning of the product development cycle and allows your team to collect the maximum amount of validated learning about customers with the least effort. The MVP is the fastest, cheapest, and most reliable way to check whether your product has a market or not. It answers the simple question: Will people buy my product? Now that you've created a viable product, make it a loveable product! What's an MLP? An MLP is a product with a minimum set of features that will delight the customer. It's the next level of MVP - it's not just viable, but loveable! This means it has to do more than solve problems, it must offer the user delightful and differentiated value. An MLP can either be the next stage after MVP, or it can replace the MVP altogether. An MLP is a way to differentiate your product in a crowded market, disrupt, and create a product that your users will love from the start, but it will need more investment, time, and thought up front. If you're a Senior PM ready to level up their career, apply to Crystal Training™️ = link in comments. #productmanager #productmanagement #MVP #MLP #prototype #productdevelopment

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✨ 5x types of product vision ✨ Product visions are hugely effective at two things: 1. 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 - making it clear what you're building 2. 𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 - making everyone care about what you're building But how do you actually do that? "Product vision" is one of the most ambiguous terms in product management... Right up there with "roadmap" and "product strategy" 😜 We've found 5x ways people use the term: 1. 𝗔 𝟭-𝗹𝗶𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 This crisply sums up the future you want to build ✅ Memorable and stable 🚨 Very ambiguous and easily confused with a mission statement. 2. 𝗪𝗿𝗶𝘁𝘁𝗲𝗻 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 3-4 bullet points describing key benefits and features you want to offer ✅ Fast to create and clear what the customer benefits are 🚨 Hard to envisage what we're talking about 3. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗩𝗶𝘀𝗶𝗼𝗻 𝗕𝗼𝗮𝗿𝗱 Roman Pichler's famous business canvas ✅ Triangulates on vision from both customer and business perspective 🚨 Not at all inspiring 4. 𝗣𝗥 / 𝗙𝗔𝗤𝘀 Amazon's thorough process for drafting a press release and FAQs up front ✅ Holistic appraisal of the merit of a new idea 🚨 Significant effort to do well, still not visual 5. 𝗩𝗶𝘀𝗶𝗼𝗻𝘁𝘆𝗽𝗲 Vision in a prototype. A series of mockups, often with a storyboard narrative ✅ Vivid and inspiring illustration of what you're building 🚨 Can be lots of work to create We're a big fan of vision types, but which one is right for you? What are the right trade offs for you to make? Full article here: https://lnkd.in/drGGcC4x

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Leaders, you're failing 1 in 3 product marketers. Our State of Product Marketing 2024 report revealed a leadership disconnect in product marketing. Only 66.3% of product marketers feel supported by their leadership teams. That means over 1/3 of these key strategists don't have the backing they need to drive impact. Product marketers are the lynchpin between product, marketing, and sales - but they're being left behind. It's time for leaders to step up and empower their product marketing teams. Align around shared goals, provide resources, and foster an environment of collaboration. When product marketers thrive, your whole go-to-market strategy levels up. Don't let this crucial function fall through the cracks. 📈 The future is product-led. Is your leadership ready? Read the full report here: https://lnkd.in/e8HU_qEJ #ProductMarketing #Leadership #MarketingSuccess #2024Report #IndustryInsights #GTM

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“We’re talking about product teams here. They don’t know what experimentation is. They don’t know a thing about A/B testing. They don’t have statistics. How do you take a team from that to 1 experiment? Do things as fast as possible. Break stuff along the way and catch up. “We broke this, let’s learn why.” We’ve done this 12 times. After a time, you hone this, and today we have a process that’s almost a blueprint. A step-by-step, paint-by-numbers onboarding process. It’s a high-level process that includes: - What’s experimentation? - Why is it important for our company? - What value does experimentation bring? - How do we operate as a Center of Excellence? When you’re teaching other teams, people get a bit defensive. “Yeah, thanks for helping me, but are you trying to take away my stuff? Take away my product?” Yes, you’re helping, but you need to position this in the right way — you’re helping others achieve their goals and roadmaps. Our onboarding process includes a sort of agreement between us and the product teams. It speaks of things like: - Here are the top priorities for your squad. - Here are the KPIs you’ll use to gauge success. - Here are strategies you can use to reach those KPIs. If you don’t have things like these, everything can fall apart. Because there’s no agreement. You won’t be clear on goals, KPIs, responsibilities, and accountabilities.” By Stewart Ehoff, Testing Insights: Talks on experimentation team structures, episode 1 Link for the whole blog post in the comments!

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