Guilhem Fouetillou

📢 New course: Statistical Tests in Sales and Marketing with Olivier Maugain & Aastik Malhotra 🎉 🔗 https://bit.ly/3RRQznd Turn intuition into actionable insights with our course, designed to make statistics accessible and practical for marketing professionals. Discover real-world case studies and master statistical analysis using Python to elevate your sales and marketing strategies. What You’ll Learn: ✔️ Conduct and interpret key statistical tests ✔️ Apply data analysis to real business scenarios ✔️ Utilize Python for statistical testing ✔️ Derive actionable insights from data ✔️ Enhance decision-making with data-driven strategies Course Highlights: Chi-squared Test of Independence: Explore relationships between categorical variables. - One-Sample t-Test: Assess differences in sample means. - Two-Sample t-Test: Compare independent group means. - Mann-Whitney U Test: Analyze non-normally distributed data. - Wilcoxon Signed-Rank Test: Compare related samples over time. - Chi-squared Goodness-of-Fit Test: Test how well data fits expected distributions. Transform your approach to sales and marketing with the power of statistics. Enroll now and take the next step toward data-driven success! 

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A few weeks ago I was presenting a keynote at the #B2BSummit in the beautiful Parc des Princes (PSG). Aude DAVID wrote this article about it. Here is the link: https://zurl.co/D8JG This is a summary of the article in English for the "non-francophones": Salespeople are facing constant changes. What impact does this have on their relationships with buyers, and what attitude should be adopted to consolidate these relationships in the future? IÉSEG Research prof. Bert Paesbrugghe delivered his vision at the last BtoB Summit. A few key takeaways: - Don't rush into new technologies. Take the time to understand the hype cycle and how a technology can actually help you build better customer relationships. - Focus on what you do best. While it is important to keep an eye on new technologies and macroeconomic changes, don't spread yourself too thin. Focus on what you know and what you can do well, and use technology to support your efforts. - Constantly improve customer satisfaction. Are you really listening to your customers? This is often more of a communication argument than a real practice. In his research on buyers, he notes that they expect constant improvements, while salespeople often settle for a one-shot deal. - Measure customer satisfaction regularly. Use a variety of indicators (more than 1) and target them by customer segment. - Be transparent about what you can and cannot do. Set realistic expectations and avoid disappointing customers. Of course, technology is only a part of the bigger theme: managing customer relationships in challenging times and #CustomerExperience, which will be explained more in detail in my book The Buyer's Balance. Pre-sales online at Fnac Belgium Standaard Boekhandel and my publisher BORGERHOFF & LAMBERIGTS #TheBuyersBalance #IESEG #customercentricity Vockam: EvaluationsHub Mohamed Khodja

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