Charles Doxuan

The adtech landscape just got a major shakeup with the announced merger, creating one of the largest independent advertising marketplaces globally, with stakeholders of both advertisers and media owners. This merger strengthens the independent adtech space, providing a compelling alternative to the dominance of "walled gardens." The combined entity boasts a wider range of services, including advanced TV, server-side ad insertion, and audience-based targeting solutions. This comprehensive offering empowers advertisers to reach audiences more effectively across various platforms. This merger is a strategic move that positions the new entity as a major player in the independent adtech space. It will be interesting to see how they leverage their combined resources to innovate and disrupt the market. #AdTech #Merger #Leadership #media

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In the past year, there has been a lot of Private Equity (PE) investment in digital media agencies. Digital ad industry is forecasted to grow 67% in France. PE firms are leveraging this trend by investing in companies managing digital ad budgets. We identified 9 agencies in the past 6 years - which is significant for a market like France. What it means for the industry: 🤼 Strong competitive market vs. large holding agencies like WPP, Publicis, Havas, OMD.. 👩‍💻 An even stronger battle for talent and recruitment of the right profiles 🛒 Digital agencies that received investments will likely look to make some build ups and buy other players in France, Europe and US. 💰 Towards the end of investment cyles (5-7 years), PE backed agencies could move into getting leaner in costs to get their EBITDA up. HEROIKS & LBO France Ad's up Consulting | Groupe EDG & Montefiore Investment Labelium & Charterhouse Capital Partners JVWEB & Capital Croissance Artefact & Ardian Splashr by Jaws & Momentum Invest Eskimoz & Siparex Primelis & Sagard Biggie & Groupe HLD PS: this is all based on public data. Some of the data might already be inaccurate, feel free to reach out if you find any mistakes

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New Features Alert ! We are very excited to introduce more advanced tools that will enable PR professionals and brands to have a better view of the media landscape, including: Media Score : Benchmarking your brand's visibility in the media . Interactive Dashboard: Seamless filtering and visualization of your media analytics by date, sentiment, and many other valuable dimensions. AI-Driven Sentiment Analysis: Powered with Nemi AI for more accurate readings of public perception. Reporter Insights: Identify key media contacts and tailor outreach strategies. And many more... We at Nemi Insights are dedicated to developing fresh solutions for communications professionals!. #MediaMonitoring #PRTools #DataDrivenPR #NemiInsights #

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🌱 Transforming digital advertising through sustainable practices In the fast-changing landscape of digital advertising, the need for sustainable practices is more pressing than ever. Alliance Digitale brings this to our attention with the launch of its “Library of Case Studies”, building on its April 2023 “Eco-Gest Guide to Programmatic Media Buying”. 📖 This practical library is a valuable resource for brands and media agencies, offering a comprehensive toolkit for energy- and resource-efficient online advertising. It features successful case studies where advertisers, agencies and technology solutions have effectively combined advertising effectiveness and environmental responsibility. 🔎 Nexx360's contribution to sustainable advertising At Nexx360, we align ourselves closely with these initiatives through our innovative server-side advertising solution, which consumes less bandwidth than client-side and includes advanced features such as throttling. Throttling allows us to control the rate at which advertising requests are made, reducing requests with little chance of success and energy usage without compromising campaign effectiveness. This feature not only improves the sustainability of digital campaigns, but also supports the wider goals of reducing the footprint of digital advertising. 💡 The collaborative effort highlighted in Alliance Digitale's case studies underscores the importance of every player in the advertising value chain in moving towards a more sustainable digital advertising ecosystem. 🔗 Embrace sustainability and discover how Nexx360 can enhance your advertising strategies while respecting our planet : https://nexx360.io Pour lire l’ensemble de l’article en français 👇 https://lnkd.in/ekAKuakt #Sustainability #Innovation #Programmatic

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/d-rfsNvF #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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Are you ready to take your #AI from proof of concept to full-scale production? 🚀 Dive into our webinar today where we'll unveil the secrets to a seamless transition, integrating MLOps and Sovereign AI principles to take control of your AI at every level. 🔧 Our experts Loic Maisonnasse and Yannick Lecroart will tackle common hurdles such as AI integration and scalability, and share strategies for defining end-to-end governance and DevOps/MLOps methodologies. Register now ➡️ https://lnkd.in/gP-9tFRz

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