Agnes Bliah

Came across this interesting article ! This is seismic shift in content consumption among present set audience Microdramas, short-form narratives typically lasting just a few minutes per episode, are rapidly gaining popularity due to evolving audience habits and the rise of mobile and social media consumption. As attention spans decrease, particularly among younger viewers, there’s an increasing demand for bite-sized content that can be consumed quickly. Platforms like TikTok, Instagram, and YouTube Shorts have trained audiences to expect compelling content in small doses, making microdramas an ideal fit. The shift to mobile-first viewing also fuels the rise of microdramas. Many viewers now consume content on their phones during short breaks in their day. This trend has driven demand for stories that deliver high emotional impact or engaging plots in a matter of minutes, without requiring long-term commitment. For digital platforms and creators, microdramas offer a cost-effective format, requiring fewer resources while still providing the potential for viral reach. Algorithms on social platforms also favor shorter content. Microdramas encourage repeat views and shares, aligning with the goals of platforms to keep users engaged for longer. Their brevity makes it easier for viewers to binge-watch multiple episodes, increasing overall viewership metrics. This trend reflects a broader transformation in content creation and consumption, as both platforms and audiences adapt to faster, more flexible forms of storytelling. Creators should definitely experiment and started vesting passion and innovation into this format soon ! Platforms will start adapting these briskly without much ado ! #mircocontent #streaming #ott #avod #svod #snackablecontent #innovation #content #budgeting #costmanagement #monitisation

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What does the Future of Commercial Broadcasting in Europe look like? This was the discussion from 6 major European broadcasters with two global streamers in Cannes 2 weeks ago. Key topics ranged from looking at the future of JICs and how traditional broadcasters are relying on them to innovate new measurement solutions; who are the friends and foes TV can work with in order to grow the pot; how should TV treat Google/YouTube - enemy, partner, distributor, tech solution? And, finally, has TV lost it's mojo? TV across most of Europe has lost very little in terms of eyeballs yet the industry has been on the back foot for the last few years and almost defensive, perhaps this needs to change? Massive thanks to the HUGE super panel courtesy of RTL AdAlliance Deborah Armstrong Tori Fernandes Ton Rozestraten Michel van der Voort Fabrice MOLLIER Frank Vogel ESTELLE BELMA ZEITOUN Maxime ANDRE Stephane Coruble Mark Rogers Kelly Liyakasa Jean-Baptiste Moggio Carine Jean-Jean Watch here: https://lnkd.in/gxxE3TMD

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In a rapidly evolving landscape where OTT, CTV, and streaming are often confused, clear communication is key. Check out Digiday’s 2024 glossary 📺 #Streaming #DigitalVideo #FutureOfTV

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