YARD

Family Reunion in an Iconic Building The French national team and the basketball community gathered in the 18th arrondissement of Paris to inaugurate District 23 – a six-week program for young creatives and basketball players – and above all to celebrate the power of diversity and belonging. Tati Barbès, a sacred gathering place for generations past and future. Equipe de France : @wemby, @bilal.clby, @nicobatum88, @rudygobert27,@viinze_17p, @evanfournier10, @mtwbucket32, @theomaledon, @elieokobo Basketball community : Youssouf Fofana, @unionjeunesseinternationale @quai54wsc, @allparisiangames, @parisbasket18, @takeyourshot93, @hurricane92_basket, @Lapelchabasket, @amarouxxx, @moussonko, @diant237, @overtimeelias, @laura.kichichian

YARD conceptualized three unique workshops, tailored for the latest NIKE Olympics themed project : Victory Mode 🏆 In the Paris House Of Innovation, the workshops emphasized the intersectionality of creativity and sports. Alongside a day filled with activations featuring Kylian Mbappé, YARD curated and managed the workshops, while selecting key talents to lead them. Talent team : Creative : Cassandre Gouraud Kieran Benzemra Sophie Girard Business : Lisa Maurice, Angélique Sénégas Production : Lory Grignou, Clémentine Boutéraon Matthieu Pironnet Photography : Il-Ham MOHAMED SAID Video : Hobiana Elyse RABIAZAMAHOLY

LES FLAMMES 2024 🔥 In co-production with Booska-P, and Spotify as a partner, YARD hosted the second edition of Les Flammes the ceremony that celebrates and repositions popular cultures. Over 2000 artists, professionals and industry giants gathered on April the 25th at the prestigious Théâtre du Châtelet in PARIS, for a unique celebration that was broadcasted live in prime time on both national TV and online platforms : Twitch and YouTube. After months of preparation carried out by a team of over hundred of people, the ceremony generated over 5 million views in 24h, featured 15 live performances, and rewarded 24 artists for their work and cultural accomplishment. After its second edition, Les Flammes’ impact is increasingly growing around the globe, with more than 500 articles covers across 20 countries. Special thanks to our premium partner Samsung, and to our partners Crédit Mutuel, Rabanne and Havana Club For future partnership opportunities, please contact : [email protected]

Free the youth x YARD : connecting Accra and Paris 🇬🇭 Back in 2022, Joey contacted us to create their first pop-up in the iconic Pigalle store, in Paris, linking up Stephane Ashpool and Free The Youth. Fast forward to 2023, this time, we’re the ones who went to Ghana to organize a Yard School in Accra, highlighting FTY’s association : « Youth in Stereo » This year, in 2024, we invited FTY back at our place in Paris, to organize several high energy moments merging Accra and Paris influences. A new pop-up during fashion week, a launching party at the Pamela Club, and finally a Yard School in collaboration with Jordan around artistic direction. Taking place, as a tribute, on a special day, Nate Chase’s birthday. To see whats gonna happen next, see you on the 6th and 7th of July at YARDLAND 👀

YARD - Agency by Benjamin Robinet wins #SOTD 🎉 "YARD is a creative powerhouse that helps brands bond with youth culture and its ever changing energies." ↳https://bit.ly/4aVdx3R #Animation #Portfolio

Our brand new website is awwwards. site of the day 🏆 Check out yard.me 👀 Thanks team Benjamin Robinet Clément Cassajus

Yard presents: The Breathing Sound Experience with Nike. A unique wellness experience set within Paris’ House of Innovation: bringing together an orchestra and a breathing coach to awaken the senses. From the creative concept, the visual identity, to the event scenography and production. The “Breathing Sound Experience” comprised two immersive sessions, each designed to captivate the attendees, organized with wellness coach Sarra Saidi and an orchestra curated by Rinse France. Talent team : Photography @faneva_rabetsi Orchestra curation : Rinse France Coach : Sarra Saidi

Sneak peak at YARD FOR GOOD latest trip to Lomé 👀 Our association organised an exclusive Yard School in partnership with @miledou_officiel, about video content creation. This edition enabled Lomé’s youth to produce their own videos during a creative workshop, guided by Hobiana Elyse RABIAZAMAHOLY, Virginie Duval and Dodo Adogli. Mini Olympics competitions were held over two days, giving the community the chance to take part in basketball tournaments and other sports. ⛹🏾♀️ Thanks again Milédou, see you soon 🇹🇬

For Please Paulo Stop Cappin (PPSC) latest drop « La Dame de Coeur », Nike unveiled the new Air Max DN to the public. Creating a concept design merging both brand’s DNA, from the campaign video teasing to the shoot, we then organized a one day pop-up store, gathering more than 900 people. During the event, the crowd was invited to participate in crook games, performances by magicians and interactive scratch cards.Not only engaging with the audience, but also giving them the chance to win coveted items from the latest PPSC collection or the highly anticipated Air Max DN Triple Black sneakers. Talent team: Photography : Samir Bouadla Film teaser : @miles.film Scenography : Benjamin Maillet

February 2024 marked a historical moment that was originally intended to see the light during our festival, YARDLAND : Kaaris performing his album « Or Noir », for its 10 years anniversary, at the AccorArena. Collaborating closely with the artist’s team, we took charge of the entire creative spectrum of the show. From conceptualizing the artistic direction, to the tracklist arrangement, and crafting 3D assets displayed on the towering 22-meter-high screens. With a sold out show and a performance in front of more than 20K people, the challenge was high, but we created a unique scenography and applied our creative vision to take Kaaris’s ambition to the next level, paying a tribute to his work. Talent team: Scenography & 3D artists : Samy La Crapule, Rémi Gatteaux, Patryk Kaplita⁽ᴾᴸ⁾ , Nefersaki Photography : Samir Bouadla, Alyas