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#WITHLive - From Niche to Mainstream: the Creator Economy’s Evolution and Monetization Strategies Did you know that 68% of #consumers perceive brands more positively after seeing them endorsed by a trusted #content creator? In a rapidly evolving digital landscape, the #Creator Economy has taken center stage, transforming the way content is created, consumed, and monetized. Social media platforms like YouTube, TikTok, and Instagram have propelled individuals into influential creators, nurturing dedicated fanbases. This phenomenon has led to a shift in the balance of power between creators and brands, posing a challenge for businesses looking to engage effectively with this new breed of influencers.  What are the brands’ initiatives to thrive in the era of Creator Economy? How to amplify #brand visibility by harnessing the power of Creator Economy? On 16th April, our Group Managing Director, Branislav Peric will uncover actionable solutions for effective collaboration in the Creator Economy with our special guest, Ramzi Chaabane, Global Category Manager at L’Oréal, and Jean Allary, Partner at Artefact. 🔎 From Niche to Mainstream: the Creator Economy’s Evolution and Monetization Strategies 📆 Tue. 16th April at 3:00 PM CEST 👉 Save your seat now!

WITH is hosting #WITHLive - The Creator Economy’s Evolution and Monetization Strategies. Make sure to attend it on April 16.

🇨🇦 Is now the ideal moment for Canadian brands to focus on China? Following my recent trip to Montreal, where I participated in a panel discussion with Branislav Peric Dominique Savard, Jeremy Kopek & hosted by Khoi Truong, it's clear that the Asian market dynamics differ significantly from those in Canada. However, successful Canadian brands in China are paving the way for more brands to launch there: from Arc'teryx, to Canada Goose or Moose Knuckles. Furthermore, in its five-year tourism development plan, China has called for a boost in "ice and snow tourism" from opening more ski resorts to tapping local culture and traditions. Given these factors, now is the time for Canadian brands to capitalize on the growing momentum in China & read why 🔎 WITH Manœuvre - Digital Excellence

Can we turn e-commerce into a force for good? That was the topic of a passionnate conversation in the basement of our building with Thibauld Berly and Vincent Stuhlen a few weeks ago. IMPACT LABS.earth created this wonderful spreadsheet to sum it up for you. Please share. We would love to reach out to the leaders of this world. Especially the bold ones and the change makers.

Our WITH Group Managing Director Branislav Peric will soon co-host a webinar to decipher the connection between #ecommerce and #sustainability, alongside our partners at IMPACT LABS.earth. The webinar will be hosted by Vincent Stuhlen, Gregoire Lepault, and Thibauld Berly. This event is the result of a highly successful collaboration aimed at addressing a crucial question: 🌱 What is the environmental footprint of retail, and how can e-commerce play a role in reducing it? We cordially invite you to join us for this enlightening presentation and panel conversation during lunchtime. ⚡️ Please mark your calendars and save the date!

The last hallmark of the year - Double11 has come to a close. Under the impact of economic uncertainty, D11 this year is regarded as one of the most challenging & competing e-com festivals for brands & platforms to land their new narratives. Several focal questions arise - What are the mega shifts we could identify? Who are the emerging winners? What strategic initiatives are made by different platforms and brands? Based on our findings: 📈Despite the declining GDP, D11 experienced slight growth and #Chinese consumers displayed a cautious yet hopeful attitude toward their spending this year. 🏷At both the platform and brand levels, new winners have emerged. While #ecommerce giants maintained their dominance, social commerce saw a rapid expansion, shaping D11 into a more dynamic landscape. Regarding brands, local beauty companies outshone international rivals with distinct approaches. 💄International #beauty brands adapted to economic changes by prioritizing loyal consumers with more member-dedicated offers and also by tapping the exciting formats such as Gen AI content with tech giants. 👜Meanwhile, #fashion labels maintain their premium status while cautiously offering limited-time benefits to avoid brand dilution. Within this report, you'll find all the insightful answers about D11 this year, a handy guide for your brand to grow WITH us.

🚀 Join Our Growing Team! Exciting Job Opportunities Await 🚀 We're thrilled to announce that we are expanding, and we're on the lookout for talented individuals to join our dynamic team! If you're passionate about digital marketing, thrive in a collaborative environment, and are ready to make an impact, we want to hear from you! 🔍 Asia Social Media Strategist (Korean or Japanese Markets) https://lnkd.in/gt5PJDKz 🏆 Digital Consultant Assistant (Internship) https://lnkd.in/eUMevEDG 📌 China Digital Consultant Assistant (Internship) https://lnkd.in/efpf4bic 🎀 Digital Project Manager Assistant (Internship) https://lnkd.in/eKdm-U25 👩💻 Content Transformation Project Manager https://lnkd.in/gSgqbjsi 💚 Product Manager - Events https://lnkd.in/g7tfTKN2 📣 Spread the Word! Know someone perfect for one of these roles? Tag them in the comments or share this post to help us connect with top talent.

Internship opportunities from January to June 2024 🎉 #WITHHiring - Zoom in on Digital Consultant Assistant #jobhunting for both EAST and WEST team in Paris! You mission includes: 🙌 Trends follow up: Internal sharings with feedback on latest news on successful recipes on new digital formats 👀 Conducting brand's social ecosystem audit and proposing tactics for animation according to native uses of social platforms 🔍 Trend watching for the major trends impacting the market and digital ecosystem, and to fuel our external communication on Social Media ⚒️ Supporting the launch and animation of marketplaces or D2C and providing eCommerce and CRM & Loyalty best practices 🚀 Interested in the highlight? Click the link below to apply. Do not hesitate to share this post with anyone you may know that could be our perfect match!  https://lnkd.in/eBMPDW-b

You couldn’t attend #TFWACannes2023, here are WITH’s takes on #TravelRetail updates: 🌏 In a world that's becoming increasingly multipolar, nationality and cultural context have gained prominence. TFWA (Tax Free World Association) Cannes’ opening keynote, "The Cultural Map" by Erin Meyer highlighted the need to adapt our approach to meet the unique expectations of different consumer segments. It's about shifting from a global and institutional perspective to a consumer-centric one, respecting cultural framework along the way. ☕️ Adaptation is critical. The travel retail industry operates in a world deeply rooted in geopolitics and open information flow. Recent tensions between the US and China leading to complex visa procedures, and unexpected challenges like the bedbug crisis in France have disrupted the once-stable travel retail market. 💎 Brands will continue to approach travel retail differently. For some, it's an avenue to create local market awareness and test consumer interest in new product launches. Others leverage it to collect high-quality data or to generate additional revenue. Some are just entering the game. The adaptability of travel retail allows each brand to follow its distinct recipe for success. 🏮 China remains the hot spot. Despite the crackdown on Daigous in #Hainan and economic challenges in China, Chinese travelers remain a cornerstone of travel retail. Factors like ticket prices and limited routes had previously restricted the number of Chinese travelers out of Asia. However, it's predicted that they will return to Europe in 2024, seeking cultural experiences & beyond the traditional peak travel periods. ✈️ Brands are transitioning from an institutional content approach to focus on more integrated traveler journeys. Pre-trip mediatization, enhancing in-airport experiences, and blending travel retail with local markets create a holistic brand experience. At WITH Travel Retail has been part of our story for 8 years (cc Branislav Peric one of the co-founders of WITH and prior CDO Worldwide for L'Oréal Travel Retail). We're deeply committed to major beauty, wine & spirit, fashion, and confectionary groups, managing pioneer strategies for global shopper engagement, e-commerce, media, and social media, among other areas. Ready to strategize your travel retail business WITH us? & thanks to all our partners in crime who trusted us on this amazing journey aka Baudouin de Vimal, Ashley McDonnell, Kaatje Noens, Carine Ruiz, Aurélie Babinot, Mélanie HENRY. WITH SHIFT WITH Madrid Vadim Wichmann Michael Chrisment Éloïse Laffont Xiaoyu Gracy SUN Clemence Jarry Olivier Philippe Francois Garcia

We're excited to share that we're now accepting applications for internships from January to June 2024 🎉 #WITHHiring - Zoom in on Digital Consultant Assistant #jobhunting for both EAST and WEST team in Paris! You mission includes: 🙌 Trends follow up: Internal sharings with feedback on latest news on successful recipes on new digital formats 👀 Conducting brand's social ecosystem audit and proposing tactics for animation according to native uses of social platforms 🔍 Trend watching for the major trends impacting the market and digital ecosystem, and to fuel our external communication on Social Media ⚒️ Supporting the launch and animation of marketplaces or D2C and providing eCommerce and CRM & Loyalty best practices 🚀 Interested in the highlight? Click the link below to apply. Do not hesitate to share this post with anyone you may know that could be our perfect match! https://lnkd.in/eBMPDW-b