Sagaci Research

💡 Data of the week 📻 Although #radio may not be the most 'trendy' #media today, SagaPoll online panel shows it still retains strong traction across the continent. - 61% of all surveyed respondents across 27 African countries listen to the radio every day - Half of them listen to the radio early morning (5am-9am) - Strongest listenership among men, older age groups and in East African countries (Rwanda, Kenya, Uganda, Tanzania)... Source: SagaPoll pan-African online panel | 21st July 2024 ✏️ Get in touch to get personalized African consumer insights or discuss your research needs with our team https://lnkd.in/eMnNPqSM #onlinepanel #DigitalPanel #onlinesurvey #MediaTrends #RadioListening #AfricanMedia #ConsumerInsights #MarketResearch #MediaConsumption #AfricaTrends #Africa

💰 Curious about the performance of #banks in #Nigeria? Check out #SagaBrand's latest Financial Services survey for the most recent insights! Which Nigerian banks are leading in customer satisfaction? According to our latest online panel survey in Nigeria, here are the top three performers: 🥇 Standard Chartered 🥈 First Bank of Nigeria Ltd. 🥉 Guaranty Trust | GTBank For the full ranking and more on our Brand Tracker tool in Africa, check our article 👉🏿 https://lnkd.in/ex_kmMSi Access the report directly by clicking the link provided in the comments section below. 👇🏾 Stanbic IBTC Fidelity Bank PLC UBA Group FCMB Group Sterling Bank Wema Bank Plc. Access Bank Plc #Banking #FinancialServices #CustomerSatisfaction #NigeriaBanks #SagaBrand #MarketResearch #TopBanks #BankPerformance #BrandTracker #AfricaFinance #ConsumerInsights #SurveyResults #TopPerformers

📱 🚗 Discover the latest insights on ride-hailing services in Africa with our 2024 market report! Ride-hailing giants like Uber, Bolt, and Yango are not only transforming urban mobility but also shaping consumer behaviour in significant ways. As Quick Commerce gains traction across the continent, these platforms are increasingly integrating delivery services, expanding their impact beyond transportation alone. 🛒 Furthermore, through strategic partnerships with modern trade retailers (eg. Carrefour | CFAO Consumer and Gozem - Africa's Super App in #Cameroon), these platforms are enhancing convenience by providing seamless last-mile delivery services right to consumers' doorsteps. 📊 Our data-driven analysis, based on #SagaCube online platform, delves deep into e-hailing market penetration and user preferences, offering a comprehensive view of how these services are evolving. For more insights read the full article here 👉🏾 https://lnkd.in/eB9uUagg or download the report directly from the comments below 👇🏾... and let us know your thoughts. #RideHailingAfrica #eHailing #UrbanMobility #QuickCommerce #MarketInsights inDrive SafeBoda Heetch Yassir Careem #ConsumerBehaviour #DeliveryServices #FoodDelivery #lastmiledelivery

🔍 Ready to dive deeper into the shopping and consumption habits of #Kenya's male Gen Z? Here are a couple slides from our report that show how young Kenyans (18-25, SEC A) are shifting their preferences: 🍗 54% prefer KFC, compared to 46% of the older group 🍹 Higher consumption of #cider (24%) and #RTDs (25%) among the younger group 🍺 Only 49% of young Kenyans prefer #beer, versus 67% of the older cohort. 🛒 Young Kenyans shop less in #supermarkets and are more price-sensitive, with 48% prioritizing price first. 📊 This data comes from #SagaCube, the consumption habit tracker in Africa. For more insights read the full article here 👉🏾https://lnkd.in/gYu-mcdj and let us know your thoughts! #Kenya #GenZ #RetailTrends #ConsumerInsights #ConsumptionTracker

🛒 Here are the leading #FMCG brands in #Senegal for 2024! Our recent study reveals insights into shopping habits, with locally produced FMCG brands in Senegal products taking the lead. From bottled water to #beauty and #hygiene, discover what's filling Senegalese shopping baskets. 🏆 Top 20 FMCG brands in Senegal (May 2024): 1- Séo bottled water (Plastic Bottle 250ml) 2- Kirène bottled water (Plastic Bottle 1.5l) 3- Casamançaise bottled water (Plastic Bottle 1.5l) 4- Day by Day Men’s Post-Shave (Plastic Bottle 125ml) 5- Jadida Margarine (Cup/Pot 500g) 6- Primo Juice (Plastic Bottle 230ml) 7- Nescafé Instant Coffee (Sachet 1.5g) 8- Kirène bottled water (Plastic Bottle 10l) 9- Casamançaise bottled water (Plastic Bottle 10l) 10- Thé Flecha Tea (Paper Box 180g) 11- Reine Mustard (Glass Bottle 370g) 12- Dolima Yoghurt (Sachet 80ml) 13- Laicran Powder Milk (Sachet 20g) 14- Dontodent Toothpaste (Paper Box 180g) 15- Maynès Mayonnaise (Plastic Bottle 5l) 16- Madar Dishwashing Liquids (Plastic Bottle 850g) 17- Nova Beauty and Personal Care (Plastic Bottle 500ml) 18- Linguère Ketchup  (Plastic Bottle 340g) 19- Day by Day Body lotion/cream (Plastic Bottle 500ml) 20- Chocopain Chocolate Spreads (Cup/Pot 1kg) More on this here 👉🏾 https://lnkd.in/es67Nhh5 Stay tuned as we uncover more insights into consumer preferences and trends across the FMCG sector in Africa. 🌍 Which country would you like to see featured next? Tell us in the comments below. Groupe Kirène SODECA Dream Cosmetics Med Oil Company Nestlé Sosagrin - Société Sénégalaise Agro-Industrielle La Laiterie Du Berger Lactalis Group Groupe PATISEN Madar Group Egypt SIVOP Senegal Agroline Sénégal #fmcg #fmcgproducts #senegal #ConsumerGoods #ShoppingInSenegal #AfricanBrands #shopperpanel #onlinepanel

🎉 We are thrilled to announce that we have recently achieved two incredible milestones with our SagaPoll online panel! 🧑🏿🤝🧑🏿 𝟮𝟱,𝟬𝟬𝟬 𝗱𝗮𝗶𝗹𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝗱𝗲𝗻𝘁𝘀 📊 𝟮𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘀𝘂𝗿𝘃𝗲𝘆𝘀 completed over the past 4 years! 🚀 This achievement is a testament to the hard work of our amazing team and the dedication of our panel members. We look forward to continuing to provide valuable insights into African consumers and driving the growth of the market research industry on the continent. Thank you for your support! #Milestone #MarketResearch #Achievement #Growth #TeamWork #OnlinePanel #Africa

🛍️ Today, we are at the #Afretail conference in Paris dedicated to #retail and #franchises in #Africa. Our founder, Julien Garcier, shared some insights on African consumer trends and opportunities for the retail sector. 🛒 For example, Julien highlighted key drivers for modern retail growth, the enduring appeal of traditional retail, and the emergence of new store concepts (smaller and located outside major shopping areas) targeting lower middle-class spending. He also underscored the crucial importance for retailers to closely align with consumer expectations, with price and promotions becoming increasingly pivotal… As experts in African consumer and retail insights, we're here to help you navigate this dynamic landscape. 👉🏾 Reach out to schedule a chat and discuss how we can support your business growth on the continent! #Afretail #RetailAfrica #ConsumerTrends #MarketInsights #AfricaFranchises EURELIA, international division of PROCOS AFRETAIL

🌍 Exciting Update from IIEX Europe in Amsterdam! 🌍 Our colleague Maria Kotikova recently attended the #IIEXEurope conference, and it was an incredible experience filled with insightful discussions and networking opportunities. Here are some key takeaways: 🔹 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: The implementation of AI is becoming increasingly relevant, with many companies adopting AI-driven solutions to enhance their research capabilities. 🔹 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Ensuring the quality of market research insights is a top concern. This aligns perfectly with the exceptional quality of our online panel in Africa, where we prioritize delivering reliable and accurate data. 🔹 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 𝗣𝗮𝗻𝗲𝗹𝘀: The importance of establishing a good and trustworthy panel was a hot topic, and we are proud of the robust and dependable panel we've built. Maria also had the pleasure of meeting some of our clients in person, reinforcing our strong relationships and commitment to collaboration. If you didn't get a chance to catch up with her and want to learn more about our Pan-African online panel or receive our panel book, feel free to reach out to us 👉🏾 [email protected]. #IIEXEurope #MarketResearch #OnlinePanel #TrustedPanel #AI #QualityInsights #Networking #AfricaMarkets 

🛒 Discover the Shopping Habits and Attitudes of Young Consumers in #Kenya! 🌍 Our latest article dives deep into the evolving preferences and behaviours of Kenya's male Gen Z (18 to 25). From #sustainability to digital trends, find out what drives their purchasing decisions and how they are shaping the future of retail. 🔎 Read the full insights here 👉🏾 https://lnkd.in/gYu-mcdj or access the full report via the link in the comments #MarketResearch #Africa #ConsumerInsights #YouthMarket #RetailTrends #GenZ #SagaciResearch Naivas Limited Quickmart Supermarket Majid Al Futtaim KFC #SocialMedia Meta

We’re counting down to #IIEX Europe in the vibrant city of Amsterdam!   Are you attending? Be sure to connect with Maria Kotikova, our Senior Research Executive specializing in Online Sampling for the African markets. 🚀 Explore how our pan-African online panel can support your research needs in Africa! 🌍 #teamsagaci #iiexeurope #marketresearch #onlinesample #onlinepanel #meeting #amsterdam #datainsight #marketinsight #research #africa