Ruinart

This summer, we proudly celebrate our second year of partnership with The High Line, inspired by a shared commitment to promoting biodiversity, from sustainable viticulture in Champagne to nurturing urban gardens in New York City 🌿 • In the High Line's gardens, we've created experiences featuring the exclusive #RuinartBlancSingulier cuvée to bring environmental awareness in the forefront. Highlighting our dedication to art and nature, our common aim is to encourage a conscious call to action for our planet's present and future. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

As part of its 2024 Carte Blanche featuring six international artists, Maison Ruinart has proudly presented "Conversations with Nature", at a series of prestigious art fairs all around the world. • 🎨 Drawn from diverse generations and continents, the artists embody contemporary art and provoke reflections on environmental challenges. From Frieze Los Angeles to Art Basel Basel, through Art Dubai, their works offer a unique encounter between craftmanship and nature. • 🎤 Delve into the 2024 Carte Blanche universe and interact with the artworks displayed in the lounges through the Maison’s new digital experience: https://lnkd.in/eU3jhxw5 • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

Ruinart participated in the Métiers d’Art Economic Forum, supported by the LVMH Group, to showcase the Maison’s excellence in hospitality and customer experience. This highlights the Group’s dedication to preserving and transmitting exceptional know-how.  •  👉🏻 Maison Ruinart emphasized the importance of promoting “Métiers d’art” (artistic crafts), which are integral to the customer experience at 4 rue des Crayères and help address hospitality challenges.  📱 Learn more from Olivier Livoir, Director of Hospitality at Maison Ruinart, in his interview: https://lnkd.in/eg-26eTH 👉🏻 Maison Ruinart also presented two art pieces made from reused materials from the Maison’s activities, demonstrating its strong commitment to artists and craftsmen.  •  Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age.  ENJOY RUINART RESPONSIBLY

Last week, Ruinart proudly participated in #Vivatech in Paris. The Maison offered a unique encounter between technology, nature, and art, presenting two initiatives from its 2024 #CarteBlanche program, “Conversations with Nature”. • 📲 Ruinart unveiled an innovative digital experience powered by conversational AI, allowing visitors to interact with 5 artworks using their voice. Explore the experience: https://lnkd.in/e6Av6Uai 🌳 The Maison also presented Thijs Biersteker’s interactive artwork, "Xylemia", which uses high-tech sensors to capture real-time sap flow, resembling vine roots entwining a tree trunk. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

Ruinart gives a voice to art. As part of its 2024 Carte Blanche, the Maison presents the digital “Conversations with Nature” experience, an immersive artistic approach based on artificial intelligence. • Bringing together the artworks of 5 artists from this 2024 edition, the experience powered by artificial intelligence engages in conversations with them. Visitors can directly dialogue with each work of art using their voice to better understand how it was made, the artist’s vision, the story behind it, and the emotions it evokes. By allowing for a certain closeness between the user and the artwork, Maison Ruinart aims at making art more accessible to everyone. 👉Are you ready to talk? https://lnkd.in/e6Av6Uai • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

On this special occasion of #WorldBiodiversityDay, (re)discover Ruinart’s ongoing commitment to preserving and nurturing biodiversity. • Through its vitiforestry project launched in 2021, the Maison strives to create a thriving ecosystem where vineyards and nature harmoniously coexist. By establishing ecological corridors within and around the vineyard, the Maison aims to provide habitats for Champagne native species, beneficial for growing quality vines. For example: 🐝 Bees that help in the reproduction of flowering plants. 🐞Ladybugs, best known for their role in regulating aphid populations. 🐛Soil-dwelling creatures, which aid in decomposing organic matter and releasing vital nutrients to plants. 🕷️ Spiders of all types that catch prey directly and play a very important role in maintaining ecosystem balance. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

A look back at the AgroTasting Wine Challenge, an international tasting competition co-organized by Maison Ruinart and AgroParisTech. • For the 10th year, Ruinart welcomed nine university wine clubs for two days focused on champagne expertise. Students from diverse fields, connected by their interest in wine, faced off in three blind tasting rounds and two rigorous theoretical challenges. • This exclusive experience not only allowed interaction with students but also imparted Ruinart's heritage, with a tour of the historical Crayères and a presentation of the Taissy vineyard’s vitiforestry project, highlighting the Maison’s efforts in preserving biodiversity in its vineyards. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

As part of #EarthDay, (re)discover some of Ruinart’s initiatives to improve and reduce the environmental impact of its packaging. • ✔️ As early as 2012, Ruinart committed to eco-designing all its packaging. ✔️In 2019, the Maison decided to phase out plastic. ✔️All Ruinart cardboard packaging is FSC-certified, and the wooden gift boxes are made from eco-managed forests. ✔️The Maison created Ruinart Urban Cellar, a reusable case that transforms into a Urban Cellar position to stock bottles of wine and champagne. ✔️In 2020, the Maison launched the second skin case, a conscious alternative for gifting champagne. Plastic free, made of paper and easily recyclable, this case is 9 times lighter than traditional single-bottle boxes, and reduces the packaging carbon footprint by 60%. ✔️ In 2022, the Maison revealed a new interpretation of this innovation with the chalk wrap enveloping Dom Ruinart’s bottles. • This ongoing progress crystallises the Maison’s commitment to sustainability. AIn the past 30 years, the climate in Champagne has warmed up by 1.3°C. In order to preserve the environment, a comprehensive reconsideration of production methods is necessary. 📲  Learn more on our transparency platform: https://lnkd.in/gx6_FbiB Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

For the first time within the LVMH group, some ambassador guides from Maison Ruinart in Reims had access to a unique training, integrating the sales teams of Houses within the group in Paris stores. • This unprecedented and temporary immersion aimed to introduce Ruinart collaborators to the group’s excellence in terms of customer experience and product advice. 👉 Mahomi Yamabe Törnell joined the teams of Maison Louis Vuitton at the LV Dream store, trained by Sophie Comte, sales manager and team manager. 👉 Lilian Ponsin joined the teams of Tiffany & Co. boutique on the Champs Elysées, accompanied by Patricia Julien, store leader, and Marija Kizyte, sales advisor. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

Ruinart was recently present on the EHL campus to introduce students to the Maison’s excellence in the hospitality and luxury industry, as part of the LVMH Day. •⁠ Led by Ruinart ambassador Morgan Delcampe, an interactive workshop unfolded, immersing students in the universe of the Maison. From engaging activities to culminating in a tasting of Ruinart Blanc Singulier cuvée, it was a full-day journey. This exclusive experience not only allowed interaction with students but also imparted Ruinart's professional expertise, spotlighting the personalized and distinctive experiences offered to visitors at Maison Ruinart in Reims. Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY