Ruinart

Ruinart participated in the Métiers d’Art Economic Forum, supported by the LVMH Group, to showcase the Maison’s excellence in hospitality and customer experience. This highlights the Group’s dedication to preserving and transmitting exceptional know-how.  •  👉🏻 Maison Ruinart emphasized the importance of promoting “Métiers d’art” (artistic crafts), which are integral to the customer experience at 4 rue des Crayères and help address hospitality challenges.  📱 Learn more from Olivier Livoir, Director of Hospitality at Maison Ruinart, in his interview: https://lnkd.in/eg-26eTH 👉🏻 Maison Ruinart also presented two art pieces made from reused materials from the Maison’s activities, demonstrating its strong commitment to artists and craftsmen.  •  Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age.  ENJOY RUINART RESPONSIBLY

Last week, Ruinart proudly participated in #Vivatech in Paris. The Maison offered a unique encounter between technology, nature, and art, presenting two initiatives from its 2024 #CarteBlanche program, “Conversations with Nature”. • 📲 Ruinart unveiled an innovative digital experience powered by conversational AI, allowing visitors to interact with 5 artworks using their voice. Explore the experience: https://lnkd.in/e6Av6Uai 🌳 The Maison also presented Thijs Biersteker’s interactive artwork, "Xylemia", which uses high-tech sensors to capture real-time sap flow, resembling vine roots entwining a tree trunk. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

Ruinart gives a voice to art. As part of its 2024 Carte Blanche, the Maison presents the digital “Conversations with Nature” experience, an immersive artistic approach based on artificial intelligence. • Bringing together the artworks of 5 artists from this 2024 edition, the experience powered by artificial intelligence engages in conversations with them. Visitors can directly dialogue with each work of art using their voice to better understand how it was made, the artist’s vision, the story behind it, and the emotions it evokes. By allowing for a certain closeness between the user and the artwork, Maison Ruinart aims at making art more accessible to everyone. 👉Are you ready to talk? https://lnkd.in/e6Av6Uai • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

On this special occasion of #WorldBiodiversityDay, (re)discover Ruinart’s ongoing commitment to preserving and nurturing biodiversity. • Through its vitiforestry project launched in 2021, the Maison strives to create a thriving ecosystem where vineyards and nature harmoniously coexist. By establishing ecological corridors within and around the vineyard, the Maison aims to provide habitats for Champagne native species, beneficial for growing quality vines. For example: 🐝 Bees that help in the reproduction of flowering plants. 🐞Ladybugs, best known for their role in regulating aphid populations. 🐛Soil-dwelling creatures, which aid in decomposing organic matter and releasing vital nutrients to plants. 🕷️ Spiders of all types that catch prey directly and play a very important role in maintaining ecosystem balance. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

A look back at the AgroTasting Wine Challenge, an international tasting competition co-organized by Maison Ruinart and AgroParisTech. • For the 10th year, Ruinart welcomed nine university wine clubs for two days focused on champagne expertise. Students from diverse fields, connected by their interest in wine, faced off in three blind tasting rounds and two rigorous theoretical challenges. • This exclusive experience not only allowed interaction with students but also imparted Ruinart's heritage, with a tour of the historical Crayères and a presentation of the Taissy vineyard’s vitiforestry project, highlighting the Maison’s efforts in preserving biodiversity in its vineyards. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

As part of #EarthDay, (re)discover some of Ruinart’s initiatives to improve and reduce the environmental impact of its packaging. • ✔️ As early as 2012, Ruinart committed to eco-designing all its packaging. ✔️In 2019, the Maison decided to phase out plastic. ✔️All Ruinart cardboard packaging is FSC-certified, and the wooden gift boxes are made from eco-managed forests. ✔️The Maison created Ruinart Urban Cellar, a reusable case that transforms into a Urban Cellar position to stock bottles of wine and champagne. ✔️In 2020, the Maison launched the second skin case, a conscious alternative for gifting champagne. Plastic free, made of paper and easily recyclable, this case is 9 times lighter than traditional single-bottle boxes, and reduces the packaging carbon footprint by 60%. ✔️ In 2022, the Maison revealed a new interpretation of this innovation with the chalk wrap enveloping Dom Ruinart’s bottles. • This ongoing progress crystallises the Maison’s commitment to sustainability. AIn the past 30 years, the climate in Champagne has warmed up by 1.3°C. In order to preserve the environment, a comprehensive reconsideration of production methods is necessary. 📲  Learn more on our transparency platform: https://lnkd.in/gx6_FbiB Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

For the first time within the LVMH group, some ambassador guides from Maison Ruinart in Reims had access to a unique training, integrating the sales teams of Houses within the group in Paris stores. • This unprecedented and temporary immersion aimed to introduce Ruinart collaborators to the group’s excellence in terms of customer experience and product advice. 👉 Mahomi Yamabe Törnell joined the teams of Maison Louis Vuitton at the LV Dream store, trained by Sophie Comte, sales manager and team manager. 👉 Lilian Ponsin joined the teams of Tiffany & Co. boutique on the Champs Elysées, accompanied by Patricia Julien, store leader, and Marija Kizyte, sales advisor. • Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

Ruinart was recently present on the EHL campus to introduce students to the Maison’s excellence in the hospitality and luxury industry, as part of the LVMH Day. •⁠ Led by Ruinart ambassador Morgan Delcampe, an interactive workshop unfolded, immersing students in the universe of the Maison. From engaging activities to culminating in a tasting of Ruinart Blanc Singulier cuvée, it was a full-day journey. This exclusive experience not only allowed interaction with students but also imparted Ruinart's professional expertise, spotlighting the personalized and distinctive experiences offered to visitors at Maison Ruinart in Reims. Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

🌲 Today is the International Forest Day! 🌲 Did you know that Ruinart is reinventing its savoir-faire to enhance biodiversity in its vineyards and revitalise the soils? •⁠ 🌱 Ruinart's 40-hectare Taissy vineyard is now a pioneering vitiforestry site, with 20,000 trees and shrubs planted along 5 km of ecological hedges & 2,000 sqm of green patches since 2021. 🌳 In the Champagne region, the Maison also planted 25,000 trees in Saint Martin d'Ablois forest and supports local environmental efforts. 🌍 Ruinart extends its commitment to Europe, supporting ecological initiatives linked to its activities. 439,000 cork oats were planted in Portugal's Cork Forest to preserve production and regenerate forests ; and 60, 000 trees were planted in the UK's Lake District to preserve natural resources. •⁠ This ambitious project continues to evolve, driven by collaborations with research centers, tech firms, and innovative startups to monitor ecosystem development. Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY

As part of #GlobalRecyclingDay, discover Ruinart's recyclable initiatives for a positive planetary impact! 🌍  •⁠⁠ 🍇  100% of our vinification by-products are recycled. 🍾  99.8% of waste from our champagne production site is sorted and recycled. 💧  100% of effluents (waste water) are treated to neutralise pH before release into nature. ❌Since 2015, we've embraced eco-design, eliminating plastic use. 🎁 In 2020, we introduced the recyclable paper second skin case, replacing single-bottle boxes ♻️  We repurpose Ruinart materials into insulation, building materials, furniture, and more. •⁠⁠ 📲  Learn more on our transparency platform: https://lnkd.in/gx6_FbiB Not intended to be seen by persons under the legal alcohol drinking age or in countries with restrictions on advertising on alcoholic beverages. Do not share or forward to people under legal drinking age. ENJOY RUINART RESPONSIBLY