Our own Justin Symons, Head of Investment at Rapport US, featured in the recent VIOOH global report! He shares valuable insights on the growing demand for programmatic DOOH (prDOOH) for IPG Mediabrands in the #OOH industry.
RapportWW
Services de publicité
Out-of-Home (OOH) agency pioneering the connection between creativity and dynamic OOH audiences.
À propos
Out-of-Home (OOH) agency pioneering the connection between creativity and dynamic OOH audiences.
- Site web
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http://rapportww.com/
Lien externe pour RapportWW
- Secteur
- Services de publicité
- Taille de l’entreprise
- 51-200 employés
- Siège social
- London
- Type
- Société cotée en bourse
- Fondée en
- 1989
- Domaines
- medias planning, media buying, account management, production management, client services, relationship development and management, out of home media et digital out of home
Lieux
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Principal
The Bailey, 16 Old Bailey
EC4M 7EG London, GB
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Bonis Hall, Bonis Hall Lane,
Prestbury,
SK10 4EF Macclesfield, Cheshire, GB
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Communications House
Highlands Road
B90 4WE Shirley, Solihull, West Midlands, GB
Employés chez RapportWW
Nouvelles
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Rapport IMPACT, in collaboration with Sky Creative, launched a dynamic DOOH campaign to promote Sky Sports coverage of Super League's Magic Weekend at Elland Road. This event brought together all 12 Rugby League teams for six pivotal Round 22 matches as the race to the Play-Offs and Grand Final intensified. A diverse range of DOOH formats were strategically deployed across key Rugby League regions, including the M62 corridor and Leeds city centre, to display live fixtures, results, and upcoming game information in real-time. This campaign kept fans actively engaged and informed throughout the weekend, amplifying the excitement of the matches as they unfolded. #Rapport #IMPACT #DynamicDOOH Sky | Sky Creative | Alight Media | Clear Channel UK | JCDecaux UK | Ocean Outdoor | i-media | Global
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#OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives. #IPAO #RealWorldImpact
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Maximum impact, minimal output. As a one-to-many channel, #OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact
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#OOH is the Responsible Choice. Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact
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#OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory. #IPAO #OOHTheDigitalPrimer
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#OOH (public media) builds trust (vs private media) through costly signalling. The broadcast nature of OOH increases the desirability of products through cultural imprinting. #IPAO #OOHTheDigitalPrimer
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FACT: #OOH drives online actions. Not surprising when 60% of all online spend happens when people are outside the home. #IPAO #OOHTheDigitalPrimer
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#OOH is the digital primer. Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact. Source: WARC & JCDecaux, 2004-2016 case study analysis #IPAO #OOHTheDigitalPrimer
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The awards just keep coming for Rapport India! Hot off the back of a Cannes Lions Silver, we've just picked up another THREE Gold's at the OOH Advertising Awards in India for 'Megh Santoor'. This musical billboard spectacular - for Taj Mahal Tea - is truly an #OOH engineering innovation. If you've not seen it yet, you're in for a 2-minute treat...enjoy! #PioneeringCreativity IPG Mediabrands India sanjeev goyle Vinkoo Chakraborty Ankur Garg Deesha Shah Isita Das Ugandhar Saggu