PRS IN VIVO

Over the last decade, our industry has seen a shift towards a culture of Cheaper & Faster research where brands look to minimize costs and maximize speed 📉⏩ Driving an explosion of tech-led agile tools and DIY platforms to help brands ‘fail fast’ in order to move forward 🚀🔧 While a ‘Fail Fast’ approach presents many advantages for marketing touchpoints (e.g., digital media) where content can be ‘Posted & Pulled’ within seconds 📲🕒, when it comes to packaging, with its complex and costly production process, the effects can be DISASTROUS 💥📦 Watch this teaser to learn what happened to Vrai yogurt in 2021 and click here to get access to the full presentation 👉 https://lnkd.in/eg4rNG3T #MarketResearch #Packaging #FMCG #casestudy #PRSINVIVO #falseeconomies

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Disrupting shoppers is a dangerous business ☠ – as evidenced by heaps and heaps of research over the years, including our own graph on findability time vs purchase rate – the longer it takes for a shopper to find a product, the less likely they are to buy it! 😨 However, if done in the right way, shelf disruption can actually be a benefit – especially to retailers looking to drive greater engagement in the category. 📈 The answer lies in finding that sweet spot between providing just enough new stimulation (or disruption) to pique shopper interest, while minimising the friction and pain points that risk driving confusion and alienation. 👌 Our recent work on the Bourneville brand is a great example of how adopting a more creative and disruptive approach to shelf management paid dividends both for the Bourneville brand but also for the retailer: A Win - Win 🏆 To dig a little bit beneath the surface and get to the ‘why behind the buy’ we carried out our own qualitative Real Life Retail LAB experiment. The results were fascinating… 😲 Click here to find out more 👉 https://lnkd.in/eNif2Gpv

📣 We are delighted to introduce Joe Messina as the newest member of our US commercial team! 🎉 Joe is joining us as VP, Business Solutions, where he will apply his extensive background in packaging, shopper and new product research to help our clients address their business needs. Joe brings a wealth of research experience to his clients, having spend nearly 9 years at PRS IN VIVO and the past 10 years at well known companies such as Mextrixlab, Curion and Zappi. Joe's consultative experience in the packaging design space has helped bring hundreds of pack designs to market across a wide array of FMCG brands.     We are thrilled to have Joe back with us and look forward to the positive impact he will make. Please join us in extending a warm welcome to Joe as he begins this exciting journey with us! 👏   #TeamUSA #WelcomeJoe #BusinessSolutions #ClientDevelopment

IIEX Europe is fast approaching, and we can’t wait to attend with five of our brilliant team members from PRS IN VIVO UK. When you’ve got talent like Patrick Young, Andy Rushforth, Matt Michaud, Nicolas Ricci and Anna Frigerio, you’ve got to make the most of it. A truly extraordinary bunch! We’ll be at Booth #27 on June 25-26, so please do come to say hello. #Packaging #MarketResearch #IIEXEurope

Join us at IIEX Europe this month! Discover how F2F research and mobile eye-tracking led to the perfect shelf setup, boosting brand growth and with the aim of restoring its rightful place on the shelf. See you there! Do Visit us at Booth 27 if you are attending and meet our team Patrick Young, Andy Rushforth, Matt Michaud, Nicolas Ricci and Anna Frigerio.

🌟 Exciting News! 🌟 Please join me in welcoming Wenjin Zhao, our newest member at PRS IN VIVO APAC! Her career journey has taken her from agency to client roles in Shanghai, where she has gained invaluable insights into consumer behaviour and market trends, bringing a wealth of market research experience. With Wenjin on board as our Director of Client Development (China), we hope to bring more human insights and market foresights to drive innovation and growth for our clients in this dynamic market. We look forward to her contributions and the energy she brings to our mission. We're thrilled to have her on board. Here's to exciting collaborations ahead! #MarketResearch #MRX

Come and join us at IIEX Europe for an exciting session on "Blending Traditional Research & Technology to Restore an Icon." See firsthand how Mondelēz International and PRS IN VIVO successfully revitalized Bournville by combining in-person research with mobile eye-tracking technology to optimize shelf layout and boost brand growth. We are excited to have Patrick Young , Managing Director at PRS IN VIVO UK, and Annette Crehan, Consumer Insights Lead for Innovation & Strategy at Mondelēz International, sharing their insights with us. Don't miss out on this chance to learn from industry leaders! If you can't make it, reach out to us for a recap after the event. 📅 When: Tuesday, June 25th, 11:10 AM - 11:30 AM GMT 2 (10:10 AM - 10:30 AM local time) 📍 Where: Blue Stage Secure Your Spot: https://lnkd.in/e5seMCdr. Get in touch or visit our team at booth 27 (Patrick Young, Andy Rushforth, Matt Michaud, Nicolas Ricci, and Anna Frigerio). #Packaging #MarketResearch #IIEXEurope

Join us at Booth 27 at IIEX Europe in Amsterdam on 25-26 June to engage with PRS IN VIVO experts including Patrick Young, Andy Rushforth, Matt Michaud, Nicolas Ricci, and Anna Frigerio. You definitely don't want to miss our session with Annette Crehan, Consumer Insights Lead for Innovation & Strategy at Mondelēz International, and Patrick Young. They'll be sharing fascinating insights into how they revitalized the Bournville brand using innovative research methods. Check out all the details of this session here! https://lnkd.in/e5seMCdr #Packaging #MarketResearch #IIEXEurope

🎉 Join us in welcoming Antonia Brown to PRS IN VIVO! We are delighted to introduce the newest member of our EUROPE PM team. Toni joined PRS IN VIVO UK at the end of April as a Project Manager. With impressive project management experience and a wealth of knowledge in market research, Toni brings valuable expertise to our team. We are truly excited to have Toni onboard and look forward to the positive impact she will make. Please join us in extending a warm welcome to Toni as she begins this exciting journey with us!