Pernod Ricard

From our French heritage to the world, we’re celebrating Pernod Ricard brands and bringing people together! Aperitif means ‘to open’ and for us that means more than a drink to start the night. From Athens to Marseille, Kyoto to Milan, New York to Stockholm and of course Paris, here’s to your opening ceremonies - whether it’s opening your venue for the night, mixing a unique cocktail or being open to new friends. The Absolut Group Irish Distillers Martell Mumm Perrier-Jouët #Conviviality #PernodRicard #Cheers #Apéritif

Cannes might be over but we’re still celebrating Nthabi and her achievements! Each year the Cannes Lions International Festival of Creativity awards brings together advertising and creative professionals from around the world. This year, Nthabi Motsoeneng, our Chief Marketing Officer for Pernod Ricard Africa & Middle East, was invited to participate as a jury member for the Brand Experience & Activation Lions. The Brand Experience & Activation Lions celebrate creative brand building through advanced experience design, activation, immersive strategies, retail, and 360° customer engagement. The nominations this year were fantastic and left Nthabi feeling inspired each day. Swipe to read more about her amazing experience in Cannes ➡️

Every step of the way, our teams are crafting not only our amazing products in the glass but also how you experience them in real life. Meet Mouna Medjahed (She/Her), Marketing Manager, Brand Experience & Advocacy for Havana Club. Mouna has been working within the Pernod Ricard group for twelve years - spanning local, regional and international scopes. She is now leading the Brand Experience and Brand Advocacy team, making sure the brand is always activated the right way depending the event or the collaboration.  

Did you know that at least 40% of glass waste in China misses the chance at an extra life as a bottle? Due to the low recovery rate of waste glass, bottles don't make it to recycling. Watch and discover an innovative new project piloted by Pernod Ricard in China in partnership with Yan Longji to combat glass waste. As a result, we’re proud to have successfully recycled 4,200 tons of waste glass over the past year! That’s the same as giving 8.4million 500g bottles a second life. “From grain to glass, Pernod Ricard is committed to reducing carbon emissions. We hope to contribute to sustainable development by promoting the recycling and reuse of waste glass with all our partners” jerome cottin-bizonne CEO of Pernod Ricard China.

Today, the Pernod Ricard Group is pleased to announce an agreement to sell its international strategic wine brands to Australian Wine Holdco Limited (AWL), a consortium of international institutional investors and owner of Accolade Wines.  This disposal will allow these brands to seize new opportunities while Pernod Ricard will further strengthen its premiumisation strategy and direct its resources to its portfolio of premium international spirits and Champagne brands that drive the growth of its business. Read the full press release: https://lnkd.in/gUQDi3Dp

Since early 2024, the dedicated ecoSPIRITS ecoPLANT™ at the Havana Club distillery in Cuba has been working to significantly reduce their carbon footprint. The brand is currently operating a closed-loop distribution route to two Iberostar Group hotels in Cuba, replacing individual bottles with 4.5L ecoTOTEs™ that are filled, used, then sanitised and reused. This is part of our commitment to preserve Cuba’s natural resources and minimise waste at every step while continuing to offer partners and consumers the best Cuban rum. #GenerationofChange #Circularity #Cuba #HavanaClub #Iberostar

The World Spirits Alliance has released the first-ever comprehensive global economic study of the spirits industry. Conducted by Oxford Economics and IWSR, it highlights the sector’s crucial role in driving economic growth and support of sectors such as agriculture, hospitality and tourism. ✅ In 2022 alone the spirits industry injected an astonishing US$730 billion into global GDP.  ✅ It supported 36 million jobs globally along the supply chain from grapes and grain to glass.   Read the full report here: https://lnkd.in/eabfRbTh #WorldSpiritsAlliance

Ki No Bi, which means ‘the beauty of the seasons’ in Japanese, was launched in 2016. Today, the ultra-premium Japanese gin, is gearing up to unveil a ground-breaking €25m carbon-neutral distillery. To commemorate the start of construction, Ki No Bi held a traditional Japanese ground-breaking ceremony, with a Shinto Shrine master blessing the ground for smooth construction and future prosperity. Set to open in autumn 2025, this state-of-the-art facility’s boiler will run entirely on renewable energy sources: wind, water, solar, and geothermal. The new distillery marks a significant step for Ki No Bi, demonstrating a strong commitment to sustainability and future growth. Ki No Bi’s farm-to-consumer philosophy and artisanal spirit remain at the heart of this exciting development.

Pernod Ricard’s bold responsible drinking campaign for Gen Z, DRINK MORE WATER made an impact when it was first launched – for the right and wrong reasons – with many not understanding it or challenging the concept all together. But what makes this seemingly ‘silly’ campaign effective? And why is prevention an important topic for organisations like Pernod Ricard? We spoke to Steven Edney BEM from Expression for Growth, experts in behaviour change within corporations, and julien levilain, CEO of BUZZMAN who created the campaign to get their insights. #Advertising #GenZ #ResponsibleConsumption #Prevention

With almost a decade of tenure behind her, Rachel Milligan, is leading the way for responsible drinking. This year, she worked alongside a team to launch Drink More Water a responsible consumption platform for young adults. Opting for a disruptive approach and bringing the Gen Z audience to the forefront of the alcohol industry, Rachel is raising awareness of the consequences of harmful drinking and reminding young people of the importance of water and hydration. #DrinkMoreWater