At this year’s Cannes Lions, our CEO, Geoffroy Martin, spoke with Yakira Young from AdMonsters about a crucial shift that publishers must embrace as we move toward the cookieless future. He emphasized the importance of publishers proactively exploring and implementing ID-less solutions in collaboration with advertisers and technology partners, allowing them to continue effectively monetizing their content as the transition away from third-party cookies continues. Check out the full conversation: https://lnkd.in/eiVZHw_m #Cookieless #AdTech
Ogury Ltd
Services de publicité
London, London 27 443 abonnés
Ogury delivers industry-leading advertising solutions fueled by exclusive data and grounded in privacy.
À propos
Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform. Founded in 2014, Ogury is a global organization with a diverse team of 500 people across 17 countries.
- Site web
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http://www.ogury.com
Lien externe pour Ogury Ltd
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- London, London
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2014
Lieux
Employés chez Ogury Ltd
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Christophe Bize
Chief Data and Insight Officer & Head of Creative Studio at Ogury Ltd
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Blandine Kouyaté
Holistic, Creative and Authentic Coach & Leader who enjoys building sustainable partnerships through unified cooperation
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JC Clarke
Data Driven Media and Marketing Solutions Executive. Helping teams, and individuals, reach their full potential. Commercial Lead. Former IAB CRO…
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David Bieselin
Chief Technology Officer. Bringing user choice to the adtech space!
Nouvelles
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Discover the thoughts of our UK Country Director, Lawrence Horne, about Cannes Lions 2024 in Advertising Week! While the future of cookieless advertising and AI applications were top of mind, Lawrence highlighted the need for a more integrated approach between creative ideas and ad tech innovations to ensure all players benefit at future Cannes events. Read more: https://lnkd.in/eqadqa3i #AdTech #AI #CannesLions
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Join us as we look back on Ogury's Pride celebrations this year and explore the ongoing journey towards equality and inclusion. From inspiring talks to community gatherings, the month has been filled with informative and engaging events! Read all about it: https://lnkd.in/es48f946 #Pride2024 #DiversityAndInclusion
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Discover the inspiring journey of Francesca Lerario, our Managing Director Southern Europe, in an interview with Antonino Caffo from 4i MAG. Francesca shares her insights on balancing work and family, innovative projects at Ogury, and the future of privacy in the adtech industry. Dive into the full interview: https://lnkd.in/eC7CAXPN #AdTech #Cookieless
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Our Chief Data and Insight Officer, Christophe Bize participated in a dynamic panel organized by Happydemics during Cannes Lions 2024. Chris emphasized the importance of aligning media and creative more closely while advocating for a respectful approach to consumer privacy without compromising ad effectiveness. Thank you to Happydemics for organizing this impactful session! For deeper insights into the panel discussion, dive into The Media Leader UK's article: https://lnkd.in/eXaTpN-T #AdTech #Cookieless
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We are excited to meet you at MAD//FEST London tomorrow! Join us for an insightful keynote by Lawrence Horne, our UK Country Director, titled "Unlocking Consumer Trust: Harnessing the Power of Zero-Party Data and Owned Surveys in Modern Marketing." Catch the presentation tomorrow at 3:55 PM at the Hexagon Stage. We look forward to seeing you there! Learn more: https://lnkd.in/eYxgq3Us #MADFestLondon #AdTech #Cookieless
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Last week at Cannes, Engage interviewed Marcello Gruppo, our Senior Insights Director Southern Europe. Marcello shared that a creative message is well perceived if, and only if, the audience is interested in it. He emphasized the importance of ensuring ads are not only relevant and engaging but also respect consumer privacy in this new cookieless era. #Cookieless #AdTech #Privacy
➡️ In un quadro di #pubblicità sempre più personalizzata, la capacità del messaggio di raggiungere l’audience desiderata è una condizione necessaria per una #creatività efficace. 📍 Tuttavia, questo obiettivo è reso sempre più difficile dall’abbandono dei #cookie di terza parte. Ne abbiamo parlato a #Cannes con Marcello Gruppo di Ogury Guarda il video integrale qui: https://lnkd.in/dMFW-uxX
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Take a look back at Ogury at Cannes 2024! We had an exceptional time with insightful panels featuring leading industry experts, endless networking opportunities, and unforgettable parties. Thank you to our amazing clients, partners, and everyone who joined us. Your presence made this event a tremendous success! Missed out or want to relive the magic? Watch our video and dive into our blog to experience it all: https://lnkd.in/eipyVSrS #OguryAtCannes #OguryAtCannes2024 #AdTech
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Our very own UK Business Lead, Liora Fox, is featured in NewDigitalAge’s Digital Leaders of Tomorrow podcast, hosted by Tyrone Stewart! Tune in to hear Liora's insightful experiences and discover what drives her passion both inside and outside the industry. This is a must-listen for anyone looking to be inspired! Catch the episode now: https://lnkd.in/ecp469Eu #AdTech #Digital #Advertising
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Our Country Director Japan, Ryo Matsumoto, spoke with Tatsuya Suizu, Senior Manager at dentsu Japan Innovation Initiative, about privacy-first solutions in the cookieless era. With cookies being phased out and privacy concerns rising, the need for future-proof alternatives has never been more urgent. Enter personified advertising, an approach that is rapidly gaining traction in the Japanese market. Learn more: https://lnkd.in/ebiCuSAZ #AdTech #Cookieless
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Financement
Dernier round
Capital-investissement50 000 000,00 $US
Investisseurs