40th ANNIVERSARY IN NEW YORK CITY Back in the 80’s! Our North American teams celebrated MAKE UP FOR EVER 40th birthday during an electrifying party with a vibrant crew of 300 makeup enthusiasts, creators, makeup artists, press, SEPHORA’s guests, and artists. An immersive experience that took them back to the decade when it all began! The iconic set up was steeped in the glam of yesteryear, with retro cabs and vintage TVs, reflecting four decades of pioneering makeup and artistry in the beauty industry. Everyone enjoyed having brushes engraved on-site by our Pros and rediscovered our iconic HD Skin and Artist Color franchises. This celebration was not only to look back, but to feel the excitement for what's coming next! #MAKEUPFOREVER #MAKEUP40EVER
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