📣Revealed: Amazon, TikTok, Instagram, Google and Netflix are the preferred media brands for consumers in 2024 according to Media Reactions research. Congratulations! 🎉 Launching today, #MediaReactions provides a comprehensive overview of the media landscape to help advertisers, media agencies and media owners navigate #media decisions with a robust understanding of advertising attitudes. Watch the webinar or download the booklet to find out the preferred media channels for consumers and marketers, top media brands in different markets and across generations, ads preference trends through the years and more. Find out here 👉 https://loom.ly/fg2QdXM #Marketing
À propos
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Site web
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http://www.kantar.com
Lien externe pour Kantar
- Secteur
- Études de marché
- Taille de l’entreprise
- de 10 000 employés
- Siège social
- London
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Domaines
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience et innovation
Lieux
Employés chez Kantar
Nouvelles
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Our Media Reactions 2024 study, pubsished today, is covered in a wide spread of national and trade media including the Financial Times, The Guardian, The Daily Telegraph, Marketing Week, The Media Leader, Campaign Middle East, Engadget and more. Most reports focus on the key finding that net 26% of marketers are planning to cut back ad spend on X in 2025, and just 4% believe the platform offers brand safety: https://loom.ly/emNa2YU
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Media Reactions 2024 just launched! Revealed: the top-ranking media channels and brands in 2024. Find out how to navigate the evolving media landscape and much more with insights from around 18,000 consumers and 1,000 marketers around the world. Find out more: https://loom.ly/fg2QdXM #Media Reactions # Marketing #Media
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Are Gen Z and Millennials satisfied with their pay? What matters most to them—salary, work-life balance, or flexibility? Profiles by Kantar, in collaboration with The Straits Times (SPH Media), conducted a survey on Young Working Adults. This study explores the job satisfaction and career aspirations of #GenZ, younger #Millennials, and older Millennials. Discover more by clicking the link below: https://hubs.ly/Q02M_skc0 #MarketResearch #MRX #MarketTrends #Kantar
Are Gen Zs and millennials happy with their pay?
straitstimes.com
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Last chance to register. Join us tomorrow for the launch of Media Reactions 2024, we will reveal the most prefered media brands for consumers and marketers. Register now: https://loom.ly/LxUP-4c #MediaReactions #Marketing #Media
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YOU'RE INVITED to join the Outstanding Innovation Awards 🏆 Join us on Wednesday 18 September for the most exciting event in innovation as we celebrate top innovating brands from around the world. Drawing from 2024 Kantar BrandZ and qualitative data, we've identified key insights and strategies that set the winning brands apart. Ready to be inspired? Register today 👉 https://lnkd.in/eGZwskQB #Innovation #MRX #Awards
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Our experts sat down with Marketing-Accountability-Standards-Board to discuss our Blueprint for Brand Growth, Kantar's evidence based framework that helps marketers focus on the key drivers and barriers to brand growth. Learn how you can leverage data-driven insights and industry best practices to make informed decisions, allocate resources effectively, and drive sustainable growth. Watch the session below ⬇
Marc Glovsky, Jorge Alagon and Graham Staplehurst of Kantar break down how "The Blueprint for Brand Growth" reveals growth accelerators that hold true for most brands and prove that penetration — the proportion of category buyers choosing a brand in a period — is strongly correlated with attitudes to brands. #brandgrowth #brandstrategy #MarketingAccountability https://lnkd.in/gyniNWnq
Understanding Kantar's Blueprint for Brand Growth | Making Marketing Accountable Ep 4
https://www.youtube.com/
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Don’t miss the launch of Media Reactions 2024, we will reveal the most preferred media brands for consumers and marketers on the 5th of September. Register now: https://loom.ly/LxUP-4c #MediaReactions #Marketing #Media
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Ever wondered how IKEA blends affordability, sustainability, and functional design? In the latest episode of Future Proof, Jane Ostler sits down with Gianluca Toccafondi, IKEA’s marketing lead, to explore their innovative strategies and global brand positioning. Tune in to this episode to gain a deeper understanding of IKEA’s marketing landscape and its vision for the future, all recorded during the vibrant Cannes Lions week. Listen to the episode here: https://loom.ly/lNIYRic
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Airbnb stands out in the Kantar BrandZ Global Top 100 report not only for its strong brand value growth, but also for how that growth has been fuelled by a clear, consistent strategy of being more present. One reason for this is a down to Activation Power. Activation Power is your brand’s ability to convert consumer predisposition into brand choice through being present in the market. Both Demand Power and Activation Power are necessary for brand growth. Read this article from Jorge Alagon, Global Head of Data Science Innovations, Kantar and reach your destination of finding out how Airbnb has built a brand that is Meaningfully Different: https://lnkd.in/gGJkUtmt