Ekimetrics

📢 YouTube Creative Effectiveness Study: three golden rules and the potential to more than double video ad ROI We’re thrilled to share the results of a major creative effectiveness study with YouTube: 💠 Three golden rules 💠 Up to 2.2x video ad ROI 💠 New integrated MMM creative effectiveness methodology We took over three years of data across four brands to develop an enhanced Marketing Mix Modeling methodology to measure creative effectiveness in a repeatable and scalable way. Not only did our study show a potential ROI uplift of 2.2x, it also uncovered three golden rules for marketers and advertisers to follow. Find out more and check out our whitepapers now 👉 https://lnkd.in/dzX9tdax With thanks to Ariane Pol, Caroline Balcerzak, and Max Raets at Google for their support, and our Ekimetrics study contributors Sona Abaryan, Stefan Langenborg, Alex FitzGerald, Thaïs Lewko, Haren Bhavnani and Ornella Fettaya.

Our new easy-to-use Interactive ‘Marketer’s Guide to Measurement’ 📊 is designed for Marketing professionals. It explains: 💠 The purpose of different marketing measurement techniques 💠 How they work, their pros and cons 💠 How to use them together – AKA Unified Measurement/Triangulation of Methods 💠 How measurement evolves and what you need to support it 💠 Which data supports which measurement 💠 A glossary of common terms “This has been really useful for Specsavers, making up a key pillar within our effectiveness toolkit and helping us plan and execute our effectiveness roadmap. I see this as a powerful tool for insight and effectiveness professionals to build understanding with their brand and marketing counterparts and onwards into the wider business where appropriate” said Iain Stanfield, Insight Lead, Specsavers Optical Group. With the support of Clare O'Brien, Dan Larden, and Mark Willock, the tool was developed with input from the ISBA Insight & Effectiveness group and has been shortlisted for a DataIQ award. It’s free for everyone to use. Check it out now 👉 https://lnkd.in/eY4p4aRy Our ability to provide advanced tools like this one, leveraging our deep expertise in marketing measurement and our comprehensive understanding of market pitfalls is an example of what led us to be recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization Q3 2023. Matt Andrew | Inge Hatton | Sam Arman #MarketingEffectiveness #MMMLeader #ThatsWhy

How did we use GenAI and machine learning to help a French bank stay ahead with its ESG reporting? 🌱 Thanks to our Celsius.Carbon solution, we recently helped a French bank assess the carbon emissions of its lending portfolio, which includes 13,000 companies. GenAI played a crucial role by analyzing the data and providing actionable recommendations to reduce the environmental impact. At Ekimetrics, we’re focused on delivering data science and GenAI solutions that ensure regulatory compliance, impact reduction, and resilience to help companies achieve their transformation to sustainability. Discover the full story in our latest business case 👉 https://lnkd.in/evjKMjt8 #AI #GenAI #MachineLearning #ESG

📣 Please welcome Ekimetrics’ Q2 2024 new joiners promotion! 🌟 2024 has started very fast and we continue to recruit many new amazing people to support our tremendous growth worldwide. We are delighted to welcome our latest promotion of new joiners! We are always proud to welcome new people, diversify our talent, and promote the continuous growth of our team. 🚀 You wish to join a French Tech 120, Great Place To Work® and HR Asia Best company to work for in Asia® 2023? Check out our job openings 👉 https://lnkd.in/eMuZDJMW Great Place To Work® France | Great Place To Work US | Great Place To Work UK | HR Asia Awards (Best Companies to Work For in Asia) #WeAreEki #NewJoiners #BestPlaceToWork

At Ekimetrics, our talented teams drive innovation and research applied to business, delivering top solutions to our clients 🚀 Meet Audrey Poinsot, PhD student at Ekimetrics, in partnership with the prestigious French National Institute for Research in Digital Science and Technology, Inria. Audrey joined our innovation lab, Eki.Lab, after completing her engineering degree in data science. Faced with the unique challenges of our clients’ use cases, she collaborated with the research community to develop better causal analysis methods. Now in her third year of a PhD focusing on responsible AI and causal inference, her research is continually inspired by our client projects. 🌟 📣 We’re proud to announce that Audrey's latest scientific paper, "Learning Structural Causal Models through Deep Generative Models: Methods, Guarantees, and Challenges," has been selected for presentation at the International Joint Conference in Artificial Intelligence (IJCAI) on August 8th in Jeju, South Korea. Learn more 👉 https://lnkd.in/dNjfwcM2 #innovation #datascience #talents #business #causality #AI

Meet CLAIR, your enlightened guide in the complex world of AI 🤖 We’re excited to announce the launch of CLAIR, the first multi-agent Q&A solution and AI assistant, created to offer expert and balanced guidance across three critical domains: Technical, legal, and ethical aspects of AI and Data Science. Ever wondered: 💠 Does the AI Act offer a sufficiently protective framework to control the challenges of AI? 💠 Will AI destroy our jobs? 💠 What is algorithmic bias? 💠 What are the biggest risks of AI for our civilization? These are just some of the questions you can ask CLAIR today! 💡 CLAIR represents our commitment to Responsible AI and our expertise in generative AI. It required months of development by our Responsible AI team and our Research & Development lab, Eki.Lab. Discover our pioneering tool and ask your questions 👉 https://lnkd.in/d-d_iWfQ Annabelle Blangero - PhD | Jean Lelong | Ana Ulianovici | Jeanne Dubois | Natalia D. | Léna Bionducci #GenAI #AI #Innovation #Technology #Launch #ResponsibleAI #CLAIR #AIAct 𝘝𝘰𝘪𝘤𝘦-𝘰𝘷𝘦𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘣𝘺 𝘝𝘰𝘪𝘤𝘦 𝘔𝘢𝘬𝘦𝘳

From insights to actions with I&O 🔍 Insights & Optimization (I&O) is a key module of our OneVision platform: it bridges the gap between insights, forecast, optimization and scenario planning. If you’re looking to optimize your budget allocations, pilot your campaign or identify growth pockets, look no further! I&O ensures your strategies are always a step ahead! 🚀 👉 Deep dive into the key features of our module and contact us to learn more about OneVision: https://lnkd.in/efUzpedv Thibault Labarre | Romain Fradin | Pierre Thomazeau | Marc Aoun | Kenza Rifki | Maximilien Variot | Simon Bouloc | Pauline Bertrand | Tiphaine Couteaux #OneVision #MMM #MarketingEfficiency #ROI #DataDrivenMarketing

ExCom members and CSR experts: Want to accelerate CSRD compliance with GenAI? 🚀 Achieving CSRD compliance can be challenging for companies due to the decentralization of sustainability data, delays in identifying gaps, and the significant time and resource investments required. 💡 What if GenAI could help avoid these pitfalls? That's what it did for one of our clients. A global consumer health and hygiene company needed to quickly meet the new European CSRD requirements. Using our Generative AI solution, Celsius.CSRD, we streamlined data from 20 reports, evaluated over 1,200 disclosure requirements, and reduced analysis time from 6 months to just 6 weeks. Want to know how our Generative AI solution can accelerate your CSRD compliance? Contact us or visit our website 👉 https://lnkd.in/dvU-_fSK #CSRD #GenAI #sustainability #DataScience #GenerativeAI

Ekimetrics is in the top 2% most sustainable companies rated by EcoVadis 🌟 We’re proud to announce that we’ve recently been awarded the prestigious “Gold” medal by EcoVadis, reaching the top 2% of rated companies worldwide. EcoVadis assesses annually the effectiveness of companies' CSR strategies through 21 CSR criteria based on international #sustainability standards. This recognition means a lot to our company: 🌱 It demonstrates our commitment to sustainability in our daily operations 🤝 It reassures our customers and entire value chain that we’re committed to sustainability excellence 💚 It shows that sustainability is a core value at Ekimetrics, embraced and supported by all employees 📊 It proves that it’s possible to grow as a business and advance in #AI, including #GenAI, while improving our sustainability performance 🚀 It confirms the consistency of our commitment as a purpose-driven company Next goal: achieving the Platinium medal! 🎖️ Caroline Milliotte

How are we helping to ensure sustainable performance in our Media planning? 🌱 “Ekimetrics’ unique vision builds on creating an intelligent business system by providing marketers with next-generation analytics and helping them build sustainable marketing plans.” wrote Forrester in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Check this perfect example: with Renault Group, we pioneered a new approach in the automotive industry, using Marketing Mix Modeling for a future-proof business transformation. Thanks to our Marketing Mix Modeling (MMM) platform that measures total carbon impact, accounts for CAFE regulations and optimises the ROI of our Media across the G5. 📊 Numbers tell the story: this project enabled simulations like 1.3% on profit and -3.4% of carbon footprint. To know more about our Marketing Measurement solution 👉 https://lnkd.in/eWbNZhME Flavien Taquet | Manuella Boujard | Renaud PIREL | Greg Chappell van Gilst | Quentin Donnars #MMMLeader #ThatsWhy #sustainability #MMM #performance