NATIVA™

#NATIVARecommends How to speak about sustainability? The fashion industry has long been a major contributor to the climate crisis, but recent years have seen a significant shift towards addressing social and environmental issues. However, these initiatives' success depends heavily on consumer participation. So how to bridge the gap between consumer values and their purchasing habits? This article by Sustainable Fashion Forum explores the complexities of consumer behavior and the crucial role customers play in shaping a future in the industry where sustainable is no longer an add-on, but a given. Some key highlights: 1. The Role of Next-Gen Materials 2. Circular Systems 3. The Intention-Action Gap The article delves into psychological factors influencing purchasing behavior, and we believe understanding these factors can help brands craft a more effective communication and encourage positive behavioral changes. Read the full article here:

Per noi sostenibilità significa anche rispondere con i fatti ad un concetto etico di fare impresa. Rispetto quindi dell’ambiente, ma anche delle persone: dipendenti, collaboratori, clienti e fornitori. Questo principio viene messo in pratica lungo tutto il processo produttivo, a partire dalla fase di approvvigionamento della materia prima, assicurandoci che le lane acquistate provengano da allevamenti che tutelino il benessere di lavoratori e animali, e successivamente ad ogni step di lavorazione. Nel corso degli anni abbiamo conseguito le maggiori certificazioni tessili e ambientali: ✅ Associazione Tessile e Salute - Impresa Sociale ✅ OEKO-TEX® STANDARD 100 ✅ RWS Group (Responsible Wool Standard) ✅ Global Organic Textile Standard (GOTS) ✅ NATIVA™ Precious Fiber Scorri il post per scoprire di più sul nostro impegno. #italfil #filatura #biella #certificazioni #sostenibilita

Last week at Milano Unica we joined MAGLIFICIO MAGGIA - S.R.L. at their booth to announce our new partnership. This new and exciting collaboration represents yet another step towards a more sustainable and responsible supply chain- putting NATIVA Regenerative Cotton at the centre of textile innovation.

A highlight from Milano Unica this week 🐑 ALBERTO BARDAZZI S.P.A. launched their partnership with NATIVA™️, emphasizing their dedication to sustainable materials and forward-thinking craftsmanship. We look forward to collaborating with the Bardazzi team!

We are proud to share that Gucci was ranked in the Top 10 out of 235 global brands in Kearney’s 2024 Circular Fashion Index. As a measure of the global fashion industry's progress toward circularity and sustainability, Index scores were based on 7 criteria covering key circular principles: using recycled, recyclable or sustainably sourced fabrics; product care instructions; product repair and maintenance; second-hand; rental; recycling drop-offs; communications. Learn more about our pursuit of circularity at https://lnkd.in/d9t-8H6r

This week, MANIFATTURA SESIA S.R.L. was present at Pitti Immagine Filati 🐑 It was exciting to spot our handcrafted sheep present at their booth, as they launched their partnership with NATIVA™, as part of their longstanding commitment to quality, craftsmanship and traceability. #PittiFilati #ManifatturaSesia #NATIVA

ba&sh 2023 Sustainability Report is out! 🌱 I am proud to announce the release of our 2023 Sustainability Report! 🎯 Highlights from 2023: • A continued reduction in the carbon intensity of our products: -5% CO2e emitted per ton of products produced in 2023 compared to 2022. • In partnership with NATIVA™ we funded the transition to regenerative agriculture for 3 farms, covering approximately 8,000 hectares in regeneration. • A 12% increase in certified materials compared to 2022. • 20,000 second-hand pieces collected and 15,000 sold. And much more... You can dive into all the details in our 2023 Sustainability Report 👇 https://lnkd.in/dMZ9ACmZ This report completes our latest good news shared on June 19th as ba&sh achieved B Corp™ certification with an impressive score of 98 points! At ba&sh we are committed to constantly improving, engaging collectively with a positive mindset, and celebrating every step forward with joy. Let us walk on the Bright Side ⭐️ A huge thank you and congratulations to all the #bashfamily : our teams, our partners, our ecosystem of start ups, our CSR board, our shareholders, who made these achievements possible. Your dedication and hard work are truly inspiring. Congratulations to everyone at and around ba&sh ! 🤝 Julie Hamadouche Bottino Alice Fribourg Louise Deshayes Charlotte Roux Betty Foëzon Hélène Potet Hélène d'Auriac Claire Palmer-Maignal Tiphaine TENENBAUM Mounia Mesbahi Emilie Rodié - de Montmarin Yasmina Walczak Marie Dominique Marpault Desiree Thomas Zephyr Liu Perrine Tazé-Bernard Marjorie Olivier Weronika Bourgeois Loïc Caspar Bruno VIEIRA Cedric Chateau Salomé Perruchon Simon Savart Dan Arrouas Sharon Krief @barbara boccara #bashsustainability #walkonthebrightside #sustainabilityreport

ba&sh 2023 Sustainability Report is out! 🌱 ba&sh est ravie de vous annoncer la publication de son rapport RSE 2023 ! Parmi les faits marquants de 2023 : - On continue de baisser l’intensité carbone de nos pièces : -5% de CO2e émis par tonne de pièces produites en 2023 par rapport à 2022 - En partenariat avec NATIVA™, 3 fermes en transition vers l’agriculture régénératrice financées, soit environ 8 000 hectares en cours de régénération. - 12% de matières certifiées par rapport à 2022 - 20 000 pièces de seconde main reprises & 15 000 vendues Et bien plus encore... Pour en savoir plus, consultez notre rapport RSE 2023 : https://lnkd.in/egb9RaiN Et la grande nouvelle de juin 2024 ? ba&sh est certifiée B Corp™ avec un score de 98 points ! Nous avons décidé de croire qu'il est toujours possible de faire mieux, de nous engager collectivement avec un état d'esprit positif et de nous réjouir de chaque avancée. ba&sh. Walk on the Bright Side. Bravo aux équipes ba&sh 🤝 🇺🇸 ba&sh is thrilled to announce the release of our 2023 Sustainability Report! Highlights from 2023: - Continued reduction in the carbon intensity of our products: -5% CO2e emitted per ton of products produced in 2023 compared to 2022 - In partnership with NATIVA™, 3 farms funded in transition to regenerative agriculture, covering approximately 8,000 hectares in regeneration - 12% certified materials compared to 2022 - 20,000 second-hand pieces collected and 15,000 sold And much more... To learn more, check out our 2023 Sustainability Report: https://lnkd.in/eue7WzRw And the big news in June 2024? ba&sh is now B Corp™ certified with a score of 98 points! We have decided to believe it is always possible to do better, to engage collectively with a positive mindset and to take joy in every step forward. ba&sh. Walk on the Bright Side. Congratulations to all ba&sh teams 🤝 #bashsustainability #walkonthebrightside #sustainabilityreport

Every year, The Sustainable Angle supported by LVMH gathers textile innovators from around the globe to showcase their latest materials. Nestled in London, Future Fabrics Expo serves as a hub for fashion-forward ideas, driving conversations around sustainability and the streamlining of process along the supply chain. We are excited to participate once again in this year's edition, connect with existent and potential partners and explore transformative ways in which materials can revolutionize the fashion industry. Join us at booth #CX15! We look forward to hearing your sustainability wins from the past year and forging new connections. #FutureFabricsExpo #NATIVA #TheSustainableAngle #TextileIndustry #Sustainability

As the USA Olympic uniforms designed by Ralph Lauren unveil, we are incredibly thrilled to see our sustainable NATIVA™ Merino wool and Chargeurs PCC Fashion Technologies interlinings being key players! The wool used in the high-performing uniforms is part of our NATIVARegen-Shaniko regenerative agriculture program - sustainability sourced in the U.S. 🇺🇸 Ralph Lauren has thoughtfully developed the Team USA collection with a keen focus on sustainable materials and manufacturing choices. The collection, which also includes the opening and closing ceremony parade uniforms, features our USA-grown Responsible Wool Standard (RWS) certified wool, among other eco-friendly materials. The NATIVARegen-Shaniko program is a collaborative approach to farming using regenerative practices that protect and improve living conditions for people and animals, and ensures a lasting positive impact on our planet. Jeanne Carver, owner of the pilot farm for the program and a dedicated rancher, has been instrumental along this journey. As Jeanne explains, “Working as close to home as possible preserves the connection to place, processes, and the people who make our textiles. Those connections inspire stewardship and increase a sense of community and purpose. It makes all of us better and stronger.” #Olympics #Regenerativewool #MadeintheUSA