BUGATTI

A significant moment for BUGATTI, the W16 MISTRAL will be the first open-top model to leave Molsheim since 2015 and the final swansong for the unparalleled W16 engine. And true to the brand’s devotion to delivering a car that not only meets the performance standards expected from BUGATTI but also sets new benchmarks for safety and reliability in a hyper sports roadster, the W16 MISTRAL testing program was rigorous. From the peaks of high-altitude mountains to the depths of sea-level roads, BUGATTI’S ultimate roadster has been put through its paces across various terrain. One prototype alone will accumulate an impressive 40,000 km, surpassing the mileage of most modern-day BUGATTI cars. The final challenge before production starts in Molsheim: finding a track that allows the MISTRAL to safely reach speeds of over 420km/h.    The W16 MISTRAL: an open-top masterpiece celebrating the very best of BUGATTI engineering and design. #BUGATTI #BUGATTIMistral – WLTP: bugatti.link/consumption

After Monaco, the BUGATTI TOURBILLON continued its European roadshow, with a stop at the newly relocated BUGATTI showroom in Zurich, which just celebrated its grand opening last Thursday. One of BUGATTI's most important and trusted partners in Europe, Zurich was awarded BUGATTI Service Partner of the Year for 2023 at a celebration held in Molsheim this year in April. The Swiss dealer's new BUGATTI-dedicated showroom allows it to continue offering a comprehensive customer journey that reflects the brand's reputation for unparalleled excellence. Gathering some of BUGATTI's most passionate customers as well as its most iconic lifestyle partners, the BUGATTI Zurich grand opening event was a true celebration of the brand. #BUGATTI #BUGATTITourbillon #TOURBILLON #BUGATTIZurich #Zurich – WLTP: bugatti.link/consumption

The first-ever Bugatti Residences in Dubai, in partnership with Binghatti, is an architectural masterpiece that offers unparalleled excellence. From the finest leather to exquisite fabrics reminiscent of BUGATTI’s automotive interiors, every detail is selected with utmost care. The BUGATTI Residences project is a true testament to the brand’s century-old commitment to perfection. #BUGATTI #BUGATTIResidences #BINGHATTI – WLTP: bugatti.link/consumption

Following the unveiling of the BUGATTI TOURBILLON on June 20, the new BUGATTI hyper sports car left its home in Molsheim to embark on an international roadshow, beginning at the BUGATTI Monaco showroom. Set in the heart of the French Riviera – on a road that froms part of the Formula One Grand Prix racetrack each spring – this iconic location is intimately tied to BUGATTI’s motorsport heritage. Drawing inspiration from the brand's most legendary cars, including the Type 35 – the most successful race car ever – the TOURBILLON proudly showcases BUGATTI's legacy in its Monégasque home. Embodying beauty, performance, and luxury, the TOURBILLON is a natural fit for the Principality of Monaco, reflecting the brand's unparalleled prestige, excellence, and timeless elegance. #BUGATTI #BUGATTITourbillon #TOURBILLON #BUGATTIMonaco #Monaco – WLTP: bugatti.link/consumption

From coast to coast, BUGATTI honors its friends and partners in the USA on July 4th. Wishing all the US family a special Independence Day! #BUGATTI  – WLTP: bugatti.link/consumption

Introducing the Jacob & Co Bugatti Tourbillon: an incomparable timepiece that reinterprets the flawless aesthetic of the new BUGATTI hyper sports car, seamlessly blending the TOURBILLON’s design DNA with engineering innovations and bespoke Swiss watchmaking expertise. Aesthetically, mechanically and functionally, the timepiece captures the very essence of the BUGATTI TOURBILLON, embodying the same spirit of craftsmanship and timelessness. To celebrate the new BUGATTI V16 engine, the watch features a miniature engine block, housing 16 titanium pistons driven by an intricate single-axis crankshaft. When activated, the engine block's automaton mimics the movement of the real BUGATTI V16 engine, with the pistons pumping for 20 seconds. In its entire design and development, driven by its beauty and complexity, the Jacob & Co Bugatti Tourbillon is the perfect reflection of the BUGATTI TOURBILLON; an authentic horological tribute to the new BUGATTI era that focuses on the timeless fascination of the mechanical world. #BUGATTI  #TOURBILLON – WLTP: bugatti.link/consumption

Power is in the small details.   The ethos of BUGATTI isn’t just to create incomparable cars, it is also to curate an all-encompassing ownership experience that is unmatched across the customer journey. Beyond creation and delivery, offering such an experience is a cornerstone philosophy for the customer service team from Molsheim.   While VEYRON and CHIRON models remain a core focus of BUGATTI's customer service department, with the recent conclusion of the CHIRON chapter and the unveiling of the new TOURBILLON era, the aftersales team is preparing itself – and its global network of partners – for the exciting new journey that lies ahead.  Led by Director of Aftersales and Customer Service, Alexis Ploix – who is celebrating his one-year anniversary with the brand – BUGATTI will redefine the luxury automotive experience, sharing its technical expertise, rich heritage and unwavering passion with its partners worldwide to continue to deliver a flawless customer experience and the very best level of service and competencies.  Through this concerted effort to empower BUGATTI service partners with increased and enhanced state-of-the-art facilities and even deeper technical and customer service proficiency, BUGATTI is ensuring that every customer receives nothing short of excellence wherever in the world they call home. Discover more:  https://lnkd.in/dn5MBebn #BUGATTI #W16Mistral #BOLIDE #CHIRON #VEYRON – WLTP: bugatti.link/consumption

From the very beginning of its journey, the BUGATTI TOURBILLON was crafted with a primary guiding principle: ‘Pour l'éternité’ – for eternity. This awe-inspiring ethos has helped to ensure the TOURBILLON’s flowing aesthetic exudes a sense of timelessness, forming a piece of art that will forever take pride of place on the lawns of Concours – today, tomorrow and well into the next century. On the inside of the TOURBILLON, the beautifully crafted analogue instrument cluster – finessed by Swiss watchmakers and finished with the same care, attention to detail and technical precision that one finds in the world’s greatest timepieces – exudes BUGATTI's incomparable craftsmanship. This intricately engineered design masterpiece, made up of more than 600 parts and constructed from titanium as well as precious gemstones such as sapphire and ruby, is the focal point of the TOURBILLON driving experience. Fixed in place as the rim of the steering wheel beautifully rotates around it, the design immerses the driver in an authentic analogue experience within the cabin, offering an unobstructed view of the instrumentation that is independent of the steering angle as the spokes of each wheel reach around the back of the cluster. #BUGATTI #BUGATTITourbillon #PourLÉternité – WLTP: bugatti.link/consumption

A true BUGATTI, the TOURBILLON is rooted in the brand's core design philosophy with attributes like the horseshoe grille, the BUGATTI line, the central ridge and the dual color split treatment that have been shaped and defined by a deep history and rich heritage unlike any other in the automotive world. The TOURBILLON extracts groundbreaking inspiration from the revered BUGATTI Type 35 – with a streamlined fuselage informed by the shape of the horseshoe grille – but also from the legend that is the Type 57SC Atlantic – the S standing for ‘Surbaissé’ (‘lowered’) – with its deeper frontal area space and optimized sleeker roofline. Such a beautiful arrangement also allows for the driver to be situated lower in the cabin to create the perfect behind-the-wheel position. New for BUGATTI: a set of advanced, electrically actuated dihedral doors that flawlessly combine with the TOURBILLON's sleek exterior aesthetic, to not only allow for easy entry into the hyper sports car but to also provide a dramatic sense of arrival. Making use of over 20 years of unparalleled expertise, leadership and experience in creating pioneering hyper sports cars such as the VEYRON and CHIRON, the TOURBILLON features numerous patented technologies. One such innovation allows the rear wing to remain submerged during even high-performance top speed runs, resulting in a perfect equilibrium of forces. The engineering innovation from the BUGATTI team allows the wing to establish higher downforces at slower speeds and act as an airbrake for improved stability under deceleration. The TOURBILLON – an authentic embodiment of the BUGATTI 'Form Follows Performance' philosophy. #BUGATTI #BUGATTITourbillon #PourLÉternité – WLTP: bugatti.link/consumption

One week ago today, BUGATTI's home in Molsheim hosted an unforgettable celebration: a carefully curated experience that flowed with great emotion and absolute passion, gathering together the extraordinary BUGATTI family. 'La Grande Première' saw the unveiling of the new TOURBILLON and the pure embodiment of BUGATTI's DNA as an authentic French luxury brand.  A once in a lifetime moment that will be forever remembered.  Pour l'éternité. #BUGATTI #BUGATTITourbillon #PourLÉternité – WLTP: bugatti.link/consumption